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Lori Ballen
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Lori Ballen
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Discover 90 proven ways to make money online, from affiliate marketing and e-commerce to crowdfunding and online tutoring. Explore the vast world of online income streams and find the path that's right for you.

40 Ways to Make Money Online (And How to Pick One)

This page contains affiliate links. If you sign up or buy through them I may earn a commission at no extra cost to you.

Make Money Online

40 ways to make money online, and how to pick one.

A list this long is useless without a filter. So here are all forty, sorted into four buckets, with the honest version of what each one actually takes. Then the part most lists skip: how to choose, and what order to build it in.

Get Side Hustle to Six Figures →
Four buckets. Pick one. Ignore the other thirty-nine until it works.
My actual stack

The tools I use

Some of the links below are affiliate links. If you sign up or buy through them I may earn a commission at no extra cost to you. I only ever share tools I actually use.

🔗

Lasso

Every affiliate link on this site lives in one place. When a program changes its URL I update it once and every post follows, instead of hunting dead links across hundreds of pages.

Check it out →
📌

Tailwind

This schedules my Pinterest. Most of the traffic that feeds the money on this list arrives from pins, and batching them once is the only way that stays sustainable.

Check it out →
🔍

Pinclicks

Keyword research for Pinterest. It tells me what people actually search before I write a title, which beats guessing at a clever hook nobody looks for.

Check it out →
🎨

Ideogram

I generate my pin graphics and blog images here. It handles text on an image better than anything else I have used, which matters when the headline is the whole graphic.

Check it out →
The whole thing in 4 ideas

Every one of the forty fits in one of these four

1

Sell your time

Freelancing, tutoring, bookkeeping, transcription. Fastest to a first dollar, hardest to scale, because it stops the day you stop.

2

Sell something you made

Ebooks, courses, digital products, print on demand, photos. Slower to start, then it keeps selling while you sleep. This is where I live.

3

Sell someone else’s thing

Affiliate marketing, dropshipping, Amazon, influencer partnerships. No product to build. You are borrowing someone else’s catalog.

4

Build an audience that pays

Blog, channel, podcast, newsletter, membership. The slowest one and the one that makes every other bucket work better.

The buckets, the order, and how they stack into one income instead of forty side projects.

Get Side Hustle to Six Figures →Check Out Lasso →
All forty

The full list, sorted

Tap any one to open it. Do not read all forty. Find the two or three that sound like something you would still be doing in a year.

Bucket 1

Sell your time

Freelancing

Offer a service project by project. Writing, design, editing, admin. You set the rates and the hours, and you can start this week with skills you already have.

Online tutoring

Teach a subject you already know over video. Steady demand, decent hourly rate, and it works around a day job because sessions are booked in blocks.

Teach a language

If you are fluent in a second language there is constant demand for conversation practice. Platforms handle the matching so you just show up and talk.

Virtual bookkeeping

Small businesses need books kept and increasingly hire remotely. Higher rate than general admin, and it turns into recurring monthly clients rather than one-off gigs.

Become a virtual assistant

Administrative support for businesses and creators. Inbox, scheduling, research, light content work. It is often the doorway into a niche you later build a product for.

Online transcription and data entry

Tedious, but flexible and available. Pays modestly per audio hour. Best used as a bridge while you build something in bucket two.

Voiceover work

Audiobooks, ads, explainer videos, podcast intros. Demand keeps climbing with video. Needs a decent microphone and a quiet room, not a studio.

Freelance writing

Blogs, resumes, cover letters, marketing copy. Writing for clients also teaches you what converts, which is exactly the skill you need for the other three buckets.

Online coaching and consulting

Sell what you know one to one or in a group. Highest rate per hour on this list, and the deepest research for a product you write later.

Manage PPC ads

Run paid campaigns for clients. Strategy, setup, monitoring, reporting. Results are measurable in dollars, which makes it one of the easier services to keep clients for.

Sell SEO and social media services

Businesses want traffic and do not want to learn how to get it. Retainer work, and it pairs naturally with running your own site as the proof.

Freelance marketplaces

Upwork, Fiverr and similar connect you to buyers without any marketing on your side. You trade a platform fee for not having to find the client yourself.

Bucket 2

Sell something you made

Writing ebooks

Write it once, sell it forever. This is the bucket I build everything else around. A short, specific guide outsells a long general one nearly every time.

Selling digital products

Templates, prompt packs, planners, checklists, presets. No inventory, no shipping, no support burden. The margin is close to everything.

Create courses

A course is a digital product with more structure and a higher price. Build it after a guide sells, so you already know people will pay for the topic.

Print on demand

Shirts, mugs, prints. A partner prints and ships when someone orders, so you carry no inventory risk. Design is the whole game here.

Selling on Etsy

Built-in buyers looking to spend. Works for handmade, vintage, and especially digital downloads, where the same file sells over and over.

Selling photos, video and music

License stock work to people who need it. Slow to build, then it earns quietly for years off a library you already shot.

Selling digital art and graphics

Marketplaces like Creative Market let designers sell fonts, templates and graphics to other creators. Same create-once economics as any digital product.

Build mobile apps

If you can code, an app is a product with a subscription attached. Highest skill barrier on this list and the highest ceiling if it lands.

Build a SaaS product

Software people pay for monthly. Needs both the coding and the business side, but recurring revenue is the most durable income on the whole list.

Start a membership site

Recurring revenue for ongoing access, community, and updates. The retention work is real, but predictable monthly income changes how you run everything else.

Bucket 3

Sell someone else’s thing

Affiliate marketing

Recommend products you actually use and earn a commission on the sale. No product, no inventory, no support. My oldest and steadiest income stream.

E-commerce

Buy or make products and sell them through your own store. More moving parts than digital, but you own the customer and the catalog.

Dropshipping

You sell, a supplier ships. No inventory to carry. Margins are thin and the supplier controls your customer experience, so pick partners carefully.

Amazon FBA

Send inventory to Amazon and they handle storage, shipping and returns. Real upfront cost, but you inherit the biggest buying audience there is.

Become a social media influencer

Sponsored posts and brand partnerships. Income follows trust, not follower count, which is why small accounts with a clear niche often out-earn big vague ones.

Sell collectibles

Buy rare or limited items below market and resell. Profit lives entirely in knowing the category better than the person selling to you.

Sell shoes

A specific, surprisingly liquid resale market. Sneakers move fast and price data is public, which makes it one of the easier flips to learn.

Flipping websites and domains

Buy an underperforming site, improve the traffic and income, sell it for a multiple. You need the skills first. Do this after you have grown one of your own.

Bucket 4

Build an audience that pays

Publish a blog

Pick a niche, answer the questions people search, and monetize with affiliate links and your own products. Slow, then permanent. Most of my traffic still starts here.

Start a YouTube channel

Ad revenue plus everything the channel sells for you. It builds trust faster than any other format, which is why a video can convert someone who read ten posts and never bought.

Podcasting

Sponsorships, ads, and merchandise. The most intimate format there is. Audiences are smaller than video but tend to buy at a much higher rate.

Newsletters and paid subscriptions

The one audience nobody can take from you. Free readers turn into paid ones, and paid ones turn into buyers of everything else you make.

Crowdfunding

Pitch a project and let an audience fund it before it exists. Kickstarter, Indiegogo, GoFundMe. Works when you already have people who want the thing.

Bonus

Small money, fast

These will not replace an income. They are useful for a first payout while something real is building, and that psychological win matters more than the money.

Online surveys

Low pay, low effort, genuinely easy to start. Fine for filling dead time. Never treat it as a plan.

Online focus groups

Pays considerably better than surveys because sessions are longer and screened. Worth signing up for a few panels and waiting for an invite.

Website and app testing

Companies pay for real people to click through and narrate what confuses them. Short sessions, decent per-hour rate when the work is there.

Amazon Mechanical Turk

Micro-tasks for businesses and researchers. Pennies per task, but it is always available and pays out reliably.

Product testing and reviews

Get sent products, give honest feedback, sometimes get paid on top. Often the on-ramp into affiliate and influencer work.

Online sweepstakes

Not income. Luck. Included because it shows up on every list like this one, and because you should know the difference before you spend a week on it.

The system, step by step

How to actually pick one and start

The list is not the hard part. Choosing is. Here is the order that works.

01

Pick your bucket before your method

Decide whether you are selling time, a product, someone else’s product, or building an audience. That single choice eliminates thirty of the forty.

02

Choose the one you would still do in a year

Not the highest number. The one you would keep doing on a bad week. Interest is the only thing that survives long enough to compound.

03

Get one dollar in fast

Any amount. It converts this from a theory into a business in your own head, and that shift is worth more than the dollar.

04

Start the email list on day one

Every platform can change its mind about you overnight. Your list cannot. Do not wait until you have an audience to start collecting one.

05

Publish on a rhythm you can hold

Twice a week forever beats daily for three weeks. Set the cadence to your real life, not to somebody else’s hustle calendar.

06

Add a second stream only once the first works

Stacking is how this becomes real money. Stacking too early is how people end up with six half-built things and no income from any of them.

07

Move up the buckets over time

Start where money comes fastest, then reinvest that time into things that keep paying after you stop touching them. That is the whole arc.

→

Want the stacking order written out?

Side Hustle to Six Figures is how these pieces fit together into one income instead of forty disconnected side projects.

Get Side Hustle to Six Figures →
“A list of forty options is not opportunity. It is paralysis with a headline. Pick one and give it a year.“
— Lori Ballen
Free · PDF

The 3-Bucket Business Field Notes

How I split a one-person content business into three buckets so I always know which one needs work. Short, no fluff, straight to your inbox.

You are in. Check your inbox, or grab it now: Download the PDF →
Go deeper — $27 each

The written versions of this system

Side Hustle to Six Figures

Side Hustle to Six Figures

How the pieces stack into one real income instead of a handful of disconnected side projects that each earn a little.

$27
Get the guide →
From Idea to Income

From Idea to Income

Taking one idea and turning it into a product people actually buy, from the first outline to the finished thing on a storefront.

$27
Get the guide →
Your move

Close the list. Pick one. Start this week.

Get Side Hustle to Six Figures →Check Out Lasso →

Not ready to buy yet? Grab the free field notes above, or get Letters from Lori for more field notes.

Get Side Hustle to Six Figures →

Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.

I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!

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Lori Ballen

Lori Ballen

I'm a full-time blogger. I teach entrepreneurs how to get more website traffic, generate leads, and make more money online. This website contains affiliate links that benefit me. Take a Course Get a Website Try my Tools

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Comments 1

  1. Anonymous says:
    9 months ago

    This couldn’t have come at a better time as I was just grappling with this exact challenge in my own project. Your tips saved me hours of trial and error. I especially appreciate how you included both the ‘what’ and the ‘why’ behind each recommendation.

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    • Blogging Strategies
    • Content Marketing
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