Hi there! I’m Lori Ballen, an impassioned digital marketer, entrepreneur, and educator with a knack for empowering individuals and businesses to maximize their online potential. My journey into digital marketing began out of necessity but quickly evolved into a thriving passion for SEO, content creation, and lead generation strategies.
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Having started my career in real estate, I quickly recognized the power of the Internet in growing a business. I dove headfirst into learning everything I could about digital marketing, from search engine optimization to social media advertising. As I implemented these techniques, my businesses began to flourish, and that’s when I knew I had a valuable skill set that could help others.
I founded my digital marketing company to help businesses increase their online visibility and generate more leads. I specialize in creating comprehensive marketing strategies encompassing various channels, including search engines, social media, email marketing, and more. My approach is data-driven and results-oriented, ensuring that my clients see a tangible return on their investment.
As an educator, I am passionate about sharing my knowledge and experience. I regularly conduct workshops, webinars, and coaching sessions, helping others navigate the digital landscape. Whether I’m breaking down complex SEO tactics into digestible tips or teaching the latest trends in digital advertising, I strive to make learning accessible and enjoyable for marketers of all levels.
I’m also an avid content creator, producing many resources, including blogs, videos, and online courses. I aim to provide actionable advice and insights that business owners and marketers can apply to their strategies. I believe in the power of content as a marketing tool and as a means of connecting with and educating my audience.
As an over-40 fashion blogger, I bring you the latest seasonal fashion photos, videos, and blogs. You can find the products that I review in my Amazon store, TikTok Shop, and LTK.
I love to stay ahead of the curve in my free time by exploring new marketing technologies and trends. I’m a lifelong learner, always seeking to improve my skills and understanding of the digital world. This constant quest for knowledge benefits my ventures and ensures that I can provide the most current and practical strategies to my clients and students.
I’m proud of the community I’ve built and our shared successes. For me, digital marketing is not just about business growth; it’s about building meaningful relationships and helping others achieve their dreams. So whether you’re a small business owner looking to get started with online marketing or a seasoned marketer seeking to enhance your skills, I’m here to guide you on your journey to success. Let’s make something great together!
Marketing Tools I use
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Check Out HarpaThis Chrome extension isn't just tech—it’s your sidekick in getting things done. With its sharp, page-aware smarts, HARPA AI knows how to tailor ChatGPT prompts to whatever web page you're on. We're talking about cutting right to the chase, skipping the fluff, and getting exactly what you need without the runaround.
Got a go-to prompt? Save it. Use it. Automate those repetitive nightmares into quick and clean actions. Whether you're hammering out emails or mining articles for gold, HARPA AI cuts out the busywork and lets you focus on what truly matters.
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Check Out Ideogram
Got an idea in your head that you need to bring to life? Meet Ideogram, your ultimate image generation sidekick. Fast, reliable, and oh-so-simple, it transforms your concepts into eye-catching visuals in seconds. Whether you're whipping up a cool T-shirt design, crafting a striking poster, or sketching out that genius logo idea, Ideogram has your back. No fluff here—just straightforward, quality results that you can see and feel.
This intuitive tool is all about accessibility. You don't need a degree in graphic design to create something amazing. Just describe what you're imagining, and let Ideogram do the heavy lifting. With features like 'Explore' to spark creativity or 'Canvas' for your personalized projects, it's like having a virtual creative studio at your fingertips.
Say adios to endless revisions and hello to real, actionable results. It's your direct route to fast-paced, professional-grade design without the fuss. So whether you're a tech whiz or a creative rookie, jump into the future of image creation—where your ideas meet reality at lightning speed. Welcome to Ideogram: creativity, unleashed.
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Check Out Tailwind
Tired of juggling endless content creation and struggling to keep up with your Pinterest strategy? Meet Tailwind, your new best friend in the marketing world. This tool is like having an entire marketing squad without the full-time salaries (or headaches).
Why Tailwind?
- Smart Scheduling & Bulk Editing: Get your Pinterest content in line like clockwork. Schedule and edit Pins with precision and ease.
- Content Creation on Steroids: Pump out creative, eye-catching Pins without ever lifting a design finger—our AI's got your back.
- Comprehensive Analytics & Reporting: Stay in the loop with performance insights that tell you what’s working and what needs a nudge.
It's not just about making your life easier; Tailwind is about supercharging your marketing game. Create, design, and promote—all from one streamlined platform. It's the cheat code to Pinterest success that doesn't feel like cheating at all.
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Lasso optimizes every part of your affiliate workflow, increasing clicks and conversions, plugging your revenue leaks, and showing you exactly which pages and products earn the big bucks so you can double down.
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Clicky is an analytics tool that I use to track website visitors. I can see what content was viewed over a period of time, how long people stayed on the website, what their path was as a visitor, the source of traffic, and so much more. I find it easier to use than Google analytics for quick glances and ideas.
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Trusted by leading creators like The Spiffing Brit, Jade Darmawangsa, and Chad Wild Clay, vidIQ is your ultimate YouTube co-pilot. With features like AI Coach, keyword recommendations, and view predictions, supercharge your channel and leave YouTube breakdowns behind. Start your journey to YouTube stardom now!
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Airtable is like spreadsheets on steroids—built for people who need to organize, automate, and scale without the headache of clunky tools or writing code. It’s a fast, flexible platform that lets you build custom apps, dashboards, databases, and automations with drag-and-drop ease.
Whether you’re managing content calendars, sales pipelines, product roadmaps, or influencer campaigns, Airtable adapts to your workflow—not the other way around. You get views that actually make sense: grid, kanban, calendar, timeline, gallery. Plus, you can link data across bases, collaborate in real-time, and integrate with tools you already use.
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Make is your automation command center. It connects all your apps and systems—then runs the tedious stuff for you, on autopilot. Think: drag, drop, done. No code. No bottlenecks. No limits.
You design powerful workflows (called scenarios) with a visual builder that feels more like playing with Lego than configuring software. Whether you're syncing data between Airtable and Google Sheets, auto-posting to Instagram, or sending personalized emails from new Typeform entries—Make handles it all, 24/7.
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So You’ve Made It Into TikTok Shop… Now What?
One of the biggest questions I get inside Blueprint Coaching is: “I got into TikTok Shop—what do I do next?” If that’s you, you’re not alone. The truth is, TikTok Shop has changed, and what worked a year ago doesn’t work today. If you want to make money—real money—you need a strategy. This post breaks…
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How I Auto-Post My TikToks to Amazon with Repurpose.io (So You Don’t Have To Manually Upload Again)
If you’re uploading your TikToks to Amazon manually, you’re wasting time. Repurpose.io now lets you send videos from TikTok directly to your Amazon Storefront in draft mode. Here’s the full step-by-step process I use.
7 Smart Products to Sell on Stan Store to Make Your First $100
Starting a Stan Store? Here’s the truth: throwing up one product and hoping for sales isn’t the move. What does work is a simple, strategic product lineup—just like the top creators use. If you’re ready to build a digital shop that actually sells, this 7-product formula is your plug-and-play plan to hit $100 fast. Ready…
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The Creator Identity Crisis: Defining Who We Really Are
I want to share my thoughts on being a creator and what I’m experiencing in the growth of being a creator. I’m at that point where I’m starting to wonder—do we really need to define ourselves as a blogger, a YouTuber, a TikToker, a fashion blogger, a beauty blogger, a travel blogger?
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5 Urgent Lessons for Amazon Influencers (What I Learned in Year 1)
Imagine earning thousands of dollars just by reviewing everyday items around your home. What if your simple product reviews could turn into a significant side hustle or even a full-time income stream? After completing my first year as an Amazon Influencer, I’ve uncovered some powerful lessons that can fast-track your success and amplify your earnings…
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How Do I Find The Right Keywords for Pinterest
I’m going to show you exactly how to find endless Pinterest blog topics using a fast, automated process. By the end of this, you’ll be able to generate a Pinterest keyword spreadsheet, spin it into SEO-friendly content, and automate blog creation.
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