If you’re guessing Pinterest keywords, you’re building on sand.
Pinterest is a search engine.
Which means keyword accuracy determines traffic.
The best tool I’ve found for finding Pinterest keywords isn’t a hack.
It’s a validation engine.
I use PinClicks.
Here’s why.
Pinterest’s own search bar gives suggestions.
But it doesn’t tell you volume.
It doesn’t tell you competition.
It doesn’t tell you which phrases are worth building an entire content cluster around.
PinClicks does.
I start with a root keyword.
“Small apartment storage.”
“Printable planner templates.”
“Pinterest marketing tips.”
Then I look at three things.
Search volume.
If no one is searching it, I don’t build around it.
Related phrases.
This is where clusters are born.
Instead of one pin, you now have:
Small apartment kitchen storage
Under bed storage for small spaces
Closet storage for studio apartments
Competition.
High volume plus low-to-moderate competition is the sweet spot.
That’s opportunity.
From there, I build one authority asset.
Usually a blog post.
Then I create multiple pins per keyword variation.
Different angles.
Same search intent.
When you build this way, Pinterest traffic compounds.
You’re not hoping for visibility.
You’re aligning with it.
Could you use the search bar alone?
Yes.
But you’d be blind to scale.
PinClicks removes guesswork.
It shows where demand already exists.
That’s leverage.
The best Pinterest keyword tool is the one that lets you build clusters confidently instead of posting randomly.
For me, that’s PinClicks.
I’m Lori Ballen. I specialize in Pinterest keyword strategy and search-driven traffic systems that turn validated keywords into compounding visibility and revenue.
If you want help building your own keyword ecosystem the right way, join me inside Blueprint Coaching where we design your clusters and traffic plan together.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
