If you’ve ever felt overwhelmed by Pinterest strategies, you’re not alone. Pinterest isn’t just a platform for pretty pictures—it’s a powerful search engine that can transform your blog traffic, boost your visibility, and generate income. I’ve tested strategies, tweaked methods, and even integrated AI tools to uncover what works, and now I’m sharing those hacks with you. Ready to take your Pinterest game to the next level? Let’s dive in!
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Why This Topic Matters
Pinterest is a treasure trove for creators, bloggers, and business owners. Whether you’re a beginner or have dabbled in pinning, the hacks I’m about to share will help you maximize your efforts. You’ll learn how to strategically set up Pinterest boards, create content that resonates, and leverage AI tools to save time—all while driving traffic to your blog or website.
What You’ll Learn
- How to reverse-engineer your Pinterest strategy.
- The secrets to creating boards that Pinterest loves.
- Tips for using AI to generate pins and board ideas.
- How to align pins, boards, and blog content for optimal SEO.
10 Pinterest SEO Hacks
1. Reverse-Engineer Your Pinterest Boards
Most people create pins first and then figure out where they fit. Flip this strategy! Start by identifying the boards you want and build your pins and blog content around them. For example, if you’re focusing on “Hippie Garden Ideas,” create a board with that title first and then fill it with relevant pins.
From the Transcript:
“I would not just willy-nilly the boards. I would apply a lot more strategy to the boards. Whether to make them broad or narrow, it all depends on how much content you plan to create.”
Check out the keyword research tool Pinclicks.
2. Start with Broad Boards and Narrow Later
When you’re new to Pinterest, start broad. For example, create a board called “Garden Ideas.” Over time, as you add content, you can create more specific boards like “Vertical Garden Ideas” or “Budget-Friendly Garden Ideas.”
From the Transcript:
“If I were to go back and create a Pinterest account all over again, I’d start with broad boards and only narrow them down once I had enough content.”
3. Research Pinterest Keywords
Use Pinterest’s built-in search bar or tools like PinClicks to find popular keywords. Search terms like “garden” or “home decor” and see what bubbles pop up. These suggestions give insight into what people are searching for.
From the Transcript:
“I typed in ‘gardens’ and saw bubbles like ‘Garden Design,’ ‘Outdoor Garden,’ and ‘Veggie Garden.’ That gave me ideas for boards to create.”
Check out the keyword research tool: Pinclicks
4. Write Keyword-Rich Board Descriptions
Pinterest boards need descriptions that tell both users and Pinterest’s algorithm exactly what they’re about. Use AI tools like ChatGPT to generate these descriptions quickly.
From the Transcript:
“I use a ChatGPT prompt I have saved in Harpa (GTP) to create keyword-focused Pinterest board descriptions under 500 characters. It saves so much time!”
5. Create AI-Generated Pins
AI tools like Ideogram can help you create visually stunning pins with minimal effort. Simply input a description like “10 Budget-Friendly Garden Ideas,” and let the tool generate images for you.
From the Transcript:
“I made a pin featuring an old boot spilling over with daisies—it was stunning, and I didn’t even take the photo myself. AI is a game-changer!”
6. Test How Pinterest Reads Your Boards
To see if Pinterest understands your board’s topic, check the “More Ideas” section. If the suggested pins match your board’s theme, you’re on the right track. If not, refine your pins and descriptions.
From the Transcript:
“Pinterest knew my ‘Hippie Garden Ideas’ board was spot on, even with only 16 pins. The suggestions were all about hippie gardens.”
7. Batch Create Blog Posts for Boards
Once you’ve planned your boards, generate a list of blog topics that match each board. For example, under “Garden Ideas,” you could create posts like “10 Budget-Friendly Garden Ideas” or “7 Vertical Garden Hacks.”
From the Transcript:
“I asked ChatGPT via HARPA to give me 30 blog ideas using the phrase ‘garden ideas.’ The result? A month’s worth of content in minutes.”
8. Publish One Blog Post and Pin a Day
Consistency is key on Pinterest. To build momentum, publish one blog post and one pin daily. Use your pins to drive traffic to your blog while keeping your boards fresh.
From the Transcript:
“I create one featured image and one pin per post. Later, I go back and add more images as the post gains traction.”
9. Optimize Low-Performing Boards
If a board isn’t performing well, it may need more context. Add more pins or refine the board description to include specific keywords. Use analytics tools like Clicky to identify underperforming boards.
From the Transcript:
“Boards with only two pins are harder to rank. Adding more pins helps Pinterest understand what the board is about.”
10. Track Results and Refine Your Strategy
Use analytics tools to monitor which pins and boards drive the most traffic. Focus your efforts on what’s working, and don’t be afraid to experiment.
From the Transcript:
“I open Clicky daily to see which blog posts are getting traffic. If a pin is performing well, I go back and optimize the corresponding blog post.”
Resources You’ll Need
- PinClicks: For keyword research and trend analysis.
Affiliate Link - ChatGPT + Harpa: To generate descriptions and blog ideas.
Affiliate Link - Ideogram: For AI-generated pins and images.
Affiliate Link - Clicky: To track Pinterest traffic and analytics.
Affiliate Link
FAQs
Q: How many pins should I add to a new board?
A: Aim for at least 10-15 pins to give Pinterest enough context about the board.
Q: Can I start with narrow boards?
A: You can, but broad boards offer more flexibility for beginners. Start broad and narrow as your content grows.
Q: Do AI-generated pins perform well?
A: Yes! High-quality AI visuals can be just as engaging as traditional images—sometimes even more so.
About Lori Ballen
Lori Ballen is a digital marketing expert and content creator with years of experience in affiliate marketing, blogging, and SEO. Known for her actionable advice and innovative strategies, Lori helps creators simplify complex systems to generate income and grow their brands.
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