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The Top 50 TikTok Shop Brands to Promote
I pulled real sales data on every top TikTok Shop brand in the US. Here is who is selling, who is growing fastest, and which brands make sense for you to promote as a TikTok Shop affiliate.
Top 5 TikTok Shop brands (30-day sales)
- 1medicube$30.3M in sales-38.7%
- 2Comfrt$16.4M in sales-9.1%
- 3Shark Home$10.4M in sales-14.9%
- 4VEVOR Store$10.4M in sales-29.5%
- 5QVC$10.4M in sales-64%
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Every number on this page came from my Kalodata account
Kalodata shows you which TikTok Shop brands and products are actually selling, how fast they are growing, and how much of their sales come from affiliates. I check it before I request samples, so I am not guessing which products will move.
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Which TikTok Shop brands should affiliates promote?
What this data tells every TikTok Shop affiliate
Brands need you
83% of sales on this list came from affiliates. The brands’ own accounts barely move the needle. That is your opening.
Videos beat lives
Short videos drove 70% of sales. Live streams drove 17%. You do not have to go live to earn.
Aim for $15 to $50
Most top sellers sit right around $35. That is an easy yes for someone scrolling on their phone.
Ride the growth
Most of the list shrank this month. A brand growing 60% or more has demand that is not covered yet.
The top 50 TikTok Shop brands, ranked by sales
Sales are 30-day estimates for US TikTok Shop. Growth compares to the 30 days before. Affiliate share is how much of each brand’s sales came from creators. The higher that number, the more the brand already depends on affiliates.
| # | Brand | 30-day sales | Growth | Avg. price | Affiliate share |
|---|---|---|---|---|---|
| 1 | medicube | -38.7% | $32.75 | 85% | |
| 2 | Comfrt | -9.1% | $42.62 | 88% | |
| 3 | Shark Home | -14.9% | $198.56 | 92% | |
| 4 | VEVOR Store | -29.5% | $70.85 | 71% | |
| 5 | QVC | -64% | $54.34 | 74% | |
| 6 | Crocs | +13.2% | $49.04 | 88% | |
| 7 | Dolls Kill | -38.2% | $86.75 | 84% | |
| 8 | Dr.Melaxin | -33.2% | $24.74 | 94% | |
| 9 | Fashion Nova | -23.9% | $28.48 | 94% | |
| 10 | Gildelle Diamond | -3.1% | $587.30 | 0% | |
| 11 | Halara | -3.3% | $33.01 | 97% | |
| 12 | Tarte Cosmetics | -24.2% | $34.13 | 91% | |
| 13 | Pacsun | -10.9% | $29.97 | 93% | |
| 14 | Halara Glam | +42.7% | $35.87 | 93% | |
| 15 | Micro Ingredients | -4.3% | $27.33 | 87% | |
| 16 | Mellow Sleep | +3.7% | $58.53 | 92% | |
| 17 | Ninja Kitchen | -63.1% | $169.91 | 90% | |
| 18 | BASED | +13.6% | $30.41 | 61% | |
| 19 | Edikted | -56.9% | $29.10 | 73% | |
| 20 | HeyDude | +10.1% | $63.55 | 95% | |
| 21 | WANSE | +169.5% | $51.83 | 1% | |
| 22 | Shark Beauty | -82.6% | $189.62 | 93% | |
| 23 | SEESE | -22% | $30.66 | 98% | |
| 24 | Cider | -31.9% | $42.23 | 94% | |
| 25 | BellaVitashop | +1.2% | $21.69 | 94% | |
| 26 | Bare Anatomy Haircare | -21.1% | $15.50 | 99% | |
| 27 | Bullseye Deals | -14.1% | $24.60 | 81% | |
| 28 | JOYIN | -11.3% | $18.58 | 95% | |
| 29 | VEVOR Automotive Store | -31.7% | $73.62 | 72% | |
| 30 | Toplux Nutrition | -5.7% | $15.83 | 99% | |
| 31 | MYS Scents | +12.1% | $15.77 | 77% | |
| 32 | PAVOI | +43% | $20.71 | 84% | |
| 33 | FeelinGirl | +0.2% | $28.20 | 69% | |
| 34 | Jackery Direct | +208.9% | $505.93 | 68% | |
| 35 | VEVOR Home Store | -25.9% | $84.57 | 69% | |
| 36 | EcoFlow Technology | +428.1% | $460.99 | 45% | |
| 37 | KKpeople Shapewear | +39.5% | $23.59 | 88% | |
| 38 | Project Cloud | +1.9% | $46.83 | 92% | |
| 39 | SHAPELLX | -2.4% | $31.20 | 81% | |
| 40 | Sephora | -65.8% | $72.58 | 95% | |
| 41 | e.l.f. Cosmetics | +17.5% | $11.43 | 90% | |
| 42 | QAWAFI | +20.1% | $25.83 | 98% | |
| 43 | OEAK Apparel | -14.8% | $15.70 | 91% | |
| 44 | NOBULL | -16.3% | $103.51 | 84% | |
| 45 | MERACH | +19.9% | $49.39 | 91% | |
| 46 | M.A.C Cosmetics | -32.9% | $37.19 | 99% | |
| 47 | BEAUTYHOUSE.COM | -17.3% | $36.99 | 84% | |
| 48 | Hsia-Bras | +9% | $28.73 | 87% | |
| 49 | Sweetcrispy | +0.9% | $48.74 | 93% | |
| 50 | Bella All Natural | +18.9% | $28.37 | 88% |
Source: Kalodata US TikTok Shop shop rankings, most recent 30 days as of the last update. Third-party estimates, not official TikTok figures. Swipe the table sideways on your phone to see every column.
The fastest growing TikTok Shop brands right now
Big brands are safe. Growing brands are where the opportunity is, because demand is climbing faster than creators can cover it. These six grew the most in the top 50.
EcoFlow Technology
$3.2M in sales · about $461 per item
Jackery Direct
$3.3M in sales · about $506 per item
WANSE
$5.3M in sales · about $52 per item
PAVOI
$3.5M in sales · about $21 per item
Halara Glam
$6.8M in sales · about $36 per item
KKpeople Shapewear
$3.2M in sales · about $24 per item
EcoFlow Technology and Jackery Direct sell higher-priced items. One $506 Jackery sale pays a lot more commission than a $21 PAVOI sale.
Top TikTok Shop brands by category
💄 Beauty, skincare and hair
Beauty owns the #1 spot. medicube sold nearly double the #2 brand.
👗 Clothing, shoes and accessories
The most crowded category on the list, with the most brands.
🍳 Home, kitchen and cleaning
Higher prices mean bigger checks. Shark Home averages about $199 per item.
🌿 Wellness and supplements
Both sell for about $16 to $27 per item, an easy price for an impulse buy.
How to choose which brands to promote
Here is how I would use this list if I were starting today.
Start with what you already talk about
If your content is home and kitchen, look at Ninja, Shark or BISSELL. If it is beauty, start with medicube, Tarte or Bare Anatomy. Your audience already trusts you on that topic.
Check the affiliate share
Look at the last column in the table. Brands where 90% or more of sales come from affiliates are already built to work with creators like you.
Look up the commission before you film
Search the product in the TikTok Shop affiliate center and check the rate. Rates vary by brand and by product.
Pick products you can show working
A before and after, a quick demo or a real unboxing sells better than talking about a product.
Test three products, not thirty
Make a few videos for each one, watch what sells, then double down on the winner.
Come back to the rankings every month
This list moves fast. A brand that is climbing today can cool off next month, so check the data before you plan your next batch.
Want help picking products and planning videos?
Join me on a live call every week. Bring your list and we will work through it together.
Join coaching →How to become a TikTok Shop affiliate
To become a TikTok Shop affiliate, you apply through the TikTok Shop affiliate center inside the TikTok app. Your account has to meet the program’s current age and follower requirements, and those change, so check the affiliate center for the latest rules before you apply.
Once you are approved, you can browse products, request free samples, and add items to your showcase. Then every video you make can link straight to the product.
- ✓ Open the affiliate center in TikTok
- ✓ Check the current requirements
- ✓ Apply and get approved
- ✓ Request samples from brands on this list
- ✓ Film, link, and post
TikTok Shop affiliate FAQ
What is the #1 brand on TikTok Shop right now?
In the US, medicube is the #1 TikTok Shop brand in the latest 30-day data, with about $30.3 million in sales. That is nearly double Comfrt at #2.
What sells best on TikTok Shop?
Beauty and skincare, clothing and home tools sell best. Across the top 50 shops, the median price per item is about $35.
What is a TikTok Shop affiliate?
A TikTok Shop affiliate is a creator who promotes products sold on TikTok Shop and earns a commission when someone buys through their link. You never hold inventory or ship anything. The brand handles that.
How do I become a TikTok Shop affiliate?
Apply through the TikTok Shop affiliate center in the TikTok app. You need an account that meets the current age and follower requirements. Those requirements change, so check the affiliate center before you apply.
Do I need to go live to make money as a TikTok Shop affiliate?
No. Among the top 50 brands, 70% of sales came from short videos and only 17% came from live streams.
Which TikTok Shop brands are growing the fastest?
EcoFlow Technology (up 428%), Jackery Direct (up 209%) and WANSE (up 170%) are the fastest growing brands in the top 50, followed by PAVOI, Halara Glam and KKpeople Shapewear.
How much do TikTok Shop affiliates make?
It depends on the commission rate, the product price and how many sales you drive. Higher-priced products pay more per sale. Lower-priced items usually sell in higher volume. Results vary a lot from creator to creator.
Where does this TikTok Shop data come from?
Every number on this page comes from Kalodata’s US TikTok Shop shop rankings for the most recent 30 days at the time of the last update. They are third-party estimates, not official TikTok figures.
“The brands on this list need creators more than creators need them. That is the whole opportunity.”Lori Ballen
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