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How I Use Claude for SEO Now
I barely open my SEO tools anymore. I ask Claude what my site ranks for, have it build the plan, write the article, and publish it. Here is the exact back-and-forth, so you can copy it.
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Claude 101 for Creators
How I set Claude up, what to type, and the projects that run my content. Written for people who tried AI once and quit.
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All 22 of my income streams, each with its own chapter. Pick the one or two that fit you and stack them.
I used to live inside my WordPress dashboard. Now I almost never log in.
For years, every SEO fix meant opening the post, finding the heading, editing it, saving, and doing it again on the next one. Hours of clicking.
Now I connect my site to Claude and talk to it. Read this post. Fix these headings. Publish this. Swap the book on my last 50 posts. It does the clicking. Jetpack is the connector that lets Claude into my site to do that work.
If your site runs on Elementor, they released their own connector that does the same job. Use whichever one your site already has.
Check out Jetpack →Affiliate link. It is what connects my own blog to Claude right now. If I stopped using it, it would not be on this page.
What changed about SEO for me
Tap any card for the details.
1Talk to it. Don’t prompt it.Chat like you would with an assistant.›
I don’t write fancy prompts or code. I type, or I hit the microphone and talk. Spelling doesn’t matter. Claude figures out what I meant.
My brother Jeff, who builds websites for a living, put it best. When Claude made buttons he didn’t like, he just said “make them look like the ones on my homepage.” It fixed them on the first try.
Examples beat instructions. Point at a page you like and say “like that.”
2Connect your tools first.Then Claude reads your real data.›
A connector lets Claude talk directly to another app. Your website, your SEO tool, Google Search Console. Some pull data in. Some let Claude make changes.
Without connectors, you get generic SEO advice. With them, Claude looks at your actual site and tells you what is wrong with it.
Every time I hit a wall, I ask the same question: can I just connect my tool? Then I never copy and paste anything.
3Small, specific topics rank first.Long-tail still wins. Same as always.›
When I asked Claude what my real estate site ranks for, the top results were not “homes for sale.” They were tiny, specific questions. A utilities list for one city. Where the monorail stops. Whether Home Depot carries a certain paint brand.
I wrote that paint article because Claude said to. It ranked.
Small wins get your site seen again. Once Google and AI search trust you on the small stuff, the bigger topics follow.
4Always ask: can you do it?The plan is nice. The doing is the point.›
Claude will hand you a beautiful SEO plan. That plan could be hours of work. Most people stop there.
Don’t. Ask what to do first. Then ask “can you do it?” Half the time it can.
Jeff published a post and Claude noticed it had no featured image. He asked if it could make one. It did. He asked for a more realistic photo. It connected to his design app and made one. Every time he expected to take over, he asked one more time.
You don’t need a paid SEO tool to start
Here is what to ask Claude based on what you have right now.
Let Claude search Google for you
Claude can go look at what people type into Google and what autosuggest shows. It keeps it local if your topic is local.
This is what I’d tell anyone starting out. Don’t buy a tool yet. Get the basics built first.
Connect Google Search Console
Search Console is free and it is your real data. One person in my live class connected it while I was still talking. Claude pulled his keywords, then offered to build him a plan to rank higher.
This shows you what Google already likes about your site, which tells you what to write more of.
Plug in the tool you already have
I forgot I had a lifetime account to an SEO tool. I connected it to Claude instead of paying for a new one. Use what you already own.
The “without specific numbers” part keeps the answer readable. You want the topics, not a spreadsheet.
My Claude SEO workflow
Check them off as you go. Do one step today.
The exact prompts I used
Copy one. Paste it into Claude. Swap in your topic.
Without specific numbers, give me a list of the keywords my site is ranking for.
I want to rank for [your main topic]. Do I have more pages ranking than what you just showed me? What’s holding them back?
Give me a list of questions people ask when they are getting ready to [the thing your reader wants to do].
Give me all the life situations someone might be in when they need help with [your topic]. Then tell me which articles I should write.
Build me a full SEO plan for this website. Then tell me what I should do first.
What should I ask you next?
What this looks like when it works
A seller found Jeff’s article
Someone searched how to sell a house held in a trust. They found his page, called, and he sold the house.
50 posts updated in 10 minutes
I wanted to test a different book on my blog. Claude swapped it across my last 50 posts while I watched.
A dormant site ranking again
My real estate site sat quiet for years. A few months of small, specific articles and it is showing up in search again.
“Just always say, can you do it?”Lori Ballen
Claude for SEO FAQ
Do I need a paid SEO tool to use Claude for SEO?
No. Claude can search Google and autosuggest for you, and Google Search Console is free. A paid tool adds detail, but I’d get your basic content built before you pay for one.
Can Claude actually publish to my blog?
Yes, if you connect your site. On WordPress I use Jetpack as the connector. Elementor also has its own. Once connected, Claude can read your posts, write drafts, edit headings, and publish. Most connectors ask your permission before a live change.
Is Claude’s SEO advice accurate?
It is much better than it used to be, because it can now search the web and read your real data. It caught a problem on my site I didn’t know I had. Still check its work, especially numbers. Treat its plan as a strong first draft, then make the call yourself.
Will articles Claude writes actually rank?
Mine do. When I asked Claude to review my site, it said the new pages it wrote were strong and my old pages were the problem. Keep the topics specific, answer the question in the first few lines under each heading, and add what you know from real life.
How many articles can I do in a day?
The first day I tried this, I published about 50. It uses your Claude credits, but it costs far less than paying a writer. You can also run two chats at once, one writing while the other plans.
What if my website isn’t WordPress?
You can still do the research, the plan, and the writing. Publishing depends on whether your platform connects to Claude, so ask your platform. If you build on a platform you don’t own, remember the work stays behind if you ever leave.
What do I type when I don’t know what to ask next?
Ask Claude, “What should I ask you next?” It will tell you. Do that until you know what the next question is on your own.
Get my 5-line prompt cheat sheet
One page. Five lines you add to anything you ask AI. Same tool, completely different answer.
More on connecting Claude
Open Claude and ask what your site ranks for.
Not ready to buy? Grab the free cheat sheet, or get Letters from Lori for more field notes.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
