Beat the Pinterest algorithm with tips nobody talks about.
Pinterest looks simple, but the algorithm keeps shifting. What worked last year may not work now. Here are seven practical, data-backed moves that help your pins get seen, saved, and clicked.
Engagement and relevance
Quality signals
Pinterest favors pins people actually engage with, not just high pin volume.
Fresh formats
Video and Idea Pins keep users watching longer, so the algorithm pushes them further.
Relevance
Pinning to the right boards tells Pinterest exactly who your content is for.
Consistency
Steady, active accounts get more reach than accounts that post in bursts.
Work with Pinterest, not against it
Use these under-the-radar moves to get your pins in front of more people.
Focus on quality, not quantity
Make fewer, stronger pins with bold design and unique, keyword-rich descriptions.
Use video pins
Short, captioned videos get more engagement, and Pinterest is pushing them hard.
Work with Pinterest’s AI and trends
Use Pinterest Trends and Predicts to make pins around what people are already searching.
Pin to relevant boards consistently
Group pins into niche boards and pin steadily instead of spraying every board.
Use Idea Pins to hold attention
Tell a short story or mini-tutorial so users spend more time on your content.
Pin at the right times
Check your analytics and schedule pins for when your audience is actually online.
Leverage group boards and communities
Share valuable pins in active niche group boards to boost reach and engagement.
Free: The Ballen Pinterest Method
My keyword-first Pinterest workflow in one short PDF — the exact way I keep pins ranking as the algorithm shifts.
“You do not beat the Pinterest algorithm by gaming it. You beat it by giving it exactly what it is trying to reward.“— Lori Ballen
Want to master the Pinterest algorithm with me?
Inside coaching we build your pin design, keywords, formats, and schedule around what the algorithm actually rewards — the exact system I use. Live, every week.
Join group coaching →The tools I use
Some of the links below are affiliate links — if you sign up or buy through them I may earn a commission at no extra cost to you. I only ever share tools I actually use.
Repurpose.io
Turn your YouTube and TikTok videos into Pinterest video pins automatically.
PinClicks
Analyze pin performance and find the keywords and click-worthy angles that win.
Turn algorithm wins into commissions
Pinterest Power Stack
Turn one blog post into many Pinterest-optimized pins that keep driving clicks.
Content to Commissions
My playbook for turning helpful content into affiliate income that keeps paying.
Loved this? Pin it.
Hover the image and tap the Pinterest Save button to keep this on one of your boards.
Give the algorithm what it rewards, and watch your Pinterest reach grow.
Join group coaching at Ballen Academy →Not ready to coach yet? Get Letters from Lori — my field notes on building a business that earns for the long haul.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
