Whether you’re a Realtor looking to increase leads or website traffic, or simply wanting to create a better user experience for your website visitors, adding effective call to action examples is key. CTAs, when done well, can prompt users to take the desired actions – whether that’s signing up for a newsletter, requesting more information about a property, or even making a purchase. In this blog post, we’ll take a look at some of the best real estate call to action examples from around the web. So if you’re ready to start boosting your leads and sales in no time, keep reading!
What is a Call To Action
The call to action is defined as “an instruction” aiming to incite an instant response from the target audience. They include “call now” or “click here,” which leads the reader to take some action.
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Real Estate Call to Action Examples
Let’s now look at examples of a good call to action found in real estate blogs, mailings, or a website.
1)Finding your next house is simply a click away
There are a number of reasons why “Finding your next house is simply a click away” is a good call to action for a real estate website. First, it sets the expectation that the process of finding a new home can be streamlined and made easier with the help of the website.
This is likely to appeal to many users who are looking for a more efficient way to search for properties. Additionally, the call to action is specific and provides a clear benefit to the user.
By letting users know that they can find their perfect home with just a few clicks, they are more likely to use the site and recommend it to others. Finally, the call to action is brief and to the point, making it easy for users to understand what they need to do in order to take advantage of the website’s services.
2) Search the MLS
Search the MLS is a great call to action for real estate websites for a number of reasons. First, it helps to ensure that visitors are seeing the most up-to-date listing information. The MLS is constantly updated with new listings, so by searching it, website visitors can be confident they’re seeing the most current data. Additionally, searching the MLS makes it easy for visitors to find properties that meet their specific criteria.
They can search by price range, location, number of bedrooms, and more, making it quick and easy to find the right property. Finally, by searching the MLS, website visitors can be sure they’re seeing all of the available listings in an area.
With so many benefits, it’s no wonder that Search the MLS is such a popular call to action for real estate websites.
3. How to save thousands on your next home.
A well-crafted call to action can be the difference between a successful website and one that fails to generate leads. Real estate websites are no exception.
A good call to action will prompt visitors to take the next step in their home-buying journey, whether it’s scheduling a showing or contacting a real estate agent. “How to save thousands on your next home” is an effective call to action for a real estate website because it speaks directly to the needs of homebuyers.
In today’s housing market, everyone is looking for ways to save money on their purchase, and this call to action promises to deliver that information. By providing valuable content that helps visitors save money, you can quickly build trust and credibility with your audience. And when it comes time to buy or sell a home, they’ll remember your website and turn to you for help.
4. Receive a Free market analysis.
A market analysis is important for anyone selling their home. It provides an estimate of what your home is worth in the current market, so you can set a fair price when listing your home. A market analysis is also useful for buyers who want to know how much they should be willing to pay for a home. By understanding the current market conditions, buyers can be sure they are getting a fair deal on their purchase.
For these reasons, a “Receive a Free Market Analysis” call to action is a great way to encourage website visitors to engage with your real estate business.
By providing this valuable service, you can build trust with potential clients and show them that you are invested in helping them navigate the complex world of buying and selling homes. In today’s competitive real estate landscape, offering a free market analysis is a great way to stand out from the crowd and attract new business.
5. Subscribe for New Videos
You can offer a subscription service with Youtube. Invite the user to subscribe and click the bell to be notified of new videos pertaining to the market.
A call to action, or CTA, is an important part of any marketing campaign, as it helps to convert leads into customers. For a real estate website, a CTA such as “Subscribe for New Videos” can be extremely effective in driving conversions. By subscribing to the website’s video content, potential buyers can stay up-to-date on new listings, open houses, and other relevant information.
Furthermore, they can also get a better sense of the properties that are available, making it more likely that they will find the perfect home. Ultimately, by offering subscribers new videos on a regular basis, a real estate website can encourage customers to take the next step in their home-buying journey.
6. Get a Free relocation guide
A relocation eBook serves as a guidebook in the entire process to give the client a step-by-step guide as they relocate from one area to another.
When someone is looking to relocate, they usually have a lot of unanswered questions. Where should I live? What are the schools like in this area? How is the job market? etc. A relocation guide can help to provide some answers and give people a better idea of what to expect when moving to a new place. Real estate websites often offer free relocation guides as a way to entice potential customers.
After all, if people are already interested in moving to a certain area, they are more likely to use the services of a local real estate agent. By providing a free relocation guide, real estate websites can increase their chances of attracting new business.
7. Join our monthly listing report.
This CTA instructs a prospective client on what to do to get periodic updates from a real estate agent. This CTA shows the firm is not offering a
The CTA helps the real estate firm establish a good mailing database for email marketing as well as a forum for the client to contact the client directly and frequently.
You can set them up on your IDX with the criteria to deliver this. Or, you can create a “best list” on your website, using a page and IDX widget, and set your database up to automatically deliver this list every month.
It would update automatically using dynamic IDX such as IDX Broker.
8. Now taking listings
Now taking listings is a great call to action for real estate websites because it encourages people to list their properties with the site. By making it easy for people to list their properties, the site will be able to attract more listings and become a more comprehensive source of information for potential buyers.
In addition, by actively encouraging people to list their properties, the site will be able to keep its listing inventory fresh and up-to-date, which will further enhance its value as a resource for buyers. Therefore,
Now taking listings is a smart call to action for real estate websites because it can help to attract more listings and make the site more useful for potential buyers.
9. Fill out this form to find out the value of your home
Most sellers are online looking to determine the market value of their property. This offer is a good one. We use an instant home valuation page from listings to leads to deliver the value and then follow up with text and email campaigns.
10. Register for market information
Consumers who are interested in purchasing a home or investment property are always looking for ways to stay up-to-date on the latest market information. Realtors who offer a register for market information call to action on their websites are providing a valuable service to their potential customers.
By registering, consumers can receive timely updates on market trends, new listings, price changes, and more. This service helps to keep them informed and gives them the ability to act quickly when they find a property that meets their needs.
In addition, it shows that the realtor is knowledgeable and eager to help their clients find the perfect property. As a result, registering for market information is a smart call to action for any real estate website.
11. Download the free report instantly.
Offering a free report on improving your home value, or a first-time home buyer’s list of mistakes or top loan programs can be a great call to action. Use an email autoresponder such as listings to leads or Get Response or Click Funnels to create an automatic workflow that sends the report immediately.
12. Enjoy your virtual tour.
A “Call to Action” is an actionable item that you want the reader to do, such as “Click here to learn more” or “Download our free e-book.” A good Call to Action will be specific, clear, and persuasive. It should also be relevant to the reader and aligned with the overall goal of the website. For a real estate website, a good Call to Action might be “Take a Virtual Tour of Our Properties.”
This Call to Action is specific, clear, and relevant to someone interested in buying or renting property. It is also likely to lead to the desired result: getting people to take a look at the properties available on the website.
13. Talk to a knowledgeable agent
While not the best offer, suggesting specific advice and including a phone number is an excellent call to action. The more serious buyers and sellers will call.
14. Twenty home shopping tips.
This CTA serves to widen the scope of the services offered by the real estate company. It shows they are willing to go the extra mile to recommend and add some valuable information at no additional cost. This also gives the impression that you have the client’s best interests at heart even as you conduct your business.
15. Read this report to Sell your home quickly.
This CTA is best served to capture the short-term motivated seller. Most sellers want to sell quickly, but some will wait it out for higher dollars. Quick attracts most.
A Call to action on a blog or webpage is often placed in the middle where the visitor tends to stop after scrolling. It’s a good idea to monitor these pages with heat maps to measure the effectiveness of the call to action placement.
It’s a good idea to have one clear offer in more than one place.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.