In this guide, we’ll explore the seven key steps I use as a seasoned digital marketing strategist to create a compelling YouTube video with ChatGPT.
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1. Ideation
Generating fresh, exciting ideas for videos is often the first hurdle creators face. ChatGPT is a powerful tool to combat this. By feeding the AI engine with your best-performing topics, it can generate a plethora of related ideas. This feature takes the pressure off your shoulders and allows for a consistent stream of potential video topics.
ChatGPT is a language prediction model, which means it’s adept at generating human-like text based on the input it receives. For ideation, you can feed ChatGPT with the topics that have previously performed well on your channel. This could be specific themes, styles of videos, or even particular subjects related to your niche.
Once ChatGPT has this information, it starts generating related ideas. This process isn’t random; it’s based on patterns and contexts it has learned during its training phase. Therefore, it’s able to provide relevant, creative suggestions that align with the input you’ve given.
For instance, if you have a channel about vegan cooking and one of your most successful videos was about vegan desserts, you can feed this information to ChatGPT. It could generate ideas like “Vegan Desserts from Around the World,” “Healthy Vegan Desserts,” “Easy Vegan Desserts under 5 Ingredients,” and more.
2. Crafting Titles
just as ChatGPT can assist in ideation, it can also be invaluable in crafting compelling titles. You can input your video’s main idea or subject matter, and the AI will generate a variety of titles. These title suggestions will be based on patterns and structures the model has learned from diverse data sources.
For example, if your video is about easy home workouts for beginners, you might input “Home workouts for beginners” into ChatGPT. It could generate titles like “Kickstart Your Fitness Journey with Easy Home Workouts,” “Mastering the Art of Home Workouts: A Beginner’s Guide”, or “Transform Your Home into a Gym: Easy Workouts for Beginners.”
Writing a compelling description that accurately represents your video content is essential for SEO and enticing viewers to watch. ChatGPT can create compelling descriptions, ensuring your video is adequately described for both viewers and YouTube’s algorithm.
Let’s say you’re a fitness YouTuber and you’ve made a video about a 15-minute workout routine that doesn’t require any equipment. You want to convey the ease, accessibility, and efficiency of the workout. Here’s how you might use ChatGPT to generate some title ideas:
Input to ChatGPT: “Generate a title for a YouTube video about a 15-minute, no-equipment workout.”
Possible Outputs from ChatGPT:
- “Get Fit in 15: The Ultimate No-Equipment Workout”
- “15-Minute Miracle: Your Daily No-Equipment Workout Guide”
- “No Gym? No Problem! Your 15-Minute Home Workout Routine”
Another example: perhaps you have a cooking channel and you’ve just filmed a video tutorial about making vegan brownies. You want to emphasize how delicious they are despite being dairy-free.
Input to ChatGPT: “Generate a title for a YouTube video about making delicious vegan brownies.”
Possible Outputs from ChatGPT:
- “Indulgent and Guilt-Free: Ultimate Vegan Brownie Recipe”
- “Vegan Brownies That Will Change Your Life: Step-by-Step Tutorial”
- “Bake the Best Vegan Brownies: Delicious, Dairy-Free Dessert”
As a final example, let’s say you’re a travel vlogger who just visited a few lesser-known tourist spots in Paris. You want to share the unique experiences you had.
Input to ChatGPT: “Generate a title for a YouTube video about exploring hidden gems in Paris.”
Possible Outputs from ChatGPT:
- “Unseen Paris: Discover the City of Love’s Best-Kept Secrets”
- “Escape the Crowds: Exploring Paris’ Hidden Treasures”
- “Paris Beyond the Eiffel Tower: A Journey Through Hidden Gems”
Remember, ChatGPT generates these titles based on the patterns it has learned from vast amounts of data, so the actual results may vary. Feel free to refine the suggestions until they perfectly match your content and your audience’s preferences.
3. Writing Youtube Descriptions
ChatGPT can serve as an invaluable tool in generating compelling descriptions for YouTube videos. With the right instructions, this AI model can help you save time and produce high-quality, engaging, and SEO-friendly descriptions. Below are some steps on how to utilize ChatGPT effectively for writing YouTube video descriptions:
1. Briefly Explain the Video’s Content to ChatGPT:
Start by informing ChatGPT about the content of your video. Provide a clear and concise summary of your video’s topic, the main points covered, and any other relevant information. For example, if your video is a tutorial on how to bake a chocolate cake, you could tell ChatGPT: “This is a step-by-step tutorial video on how to bake a moist and fluffy chocolate cake from scratch.”
2. Request for a Description:
Next, instruct the AI to write a description based on the provided information. It’s helpful to specify that the description should be engaging, informative, and include relevant keywords for SEO purposes. For instance, you can ask: “Please write an engaging and SEO-friendly description for my chocolate cake baking tutorial video.”
3. Review and Edit the Generated Description:
ChatGPT will generate a description based on your instructions. Review it for accuracy, tone, and relevance. Although the AI is highly advanced, it’s important to remember that it may not fully capture the essence of your video or your unique brand voice on its first attempt. So, you may need to make some adjustments or request another output.
4. Scripting the Video
ChatGPT is an excellent tool for assisting you in creating an engaging and coherent script for your YouTube videos. Writing a script can be time-consuming, but it’s crucial for structuring your content and delivering your message effectively. With ChatGPT, you can streamline the scriptwriting process.
Here’s how:
Step 1: Start with an Idea
Define the concept of your video. What’s the main topic? What points do you want to cover? Having a clear idea will help guide your interactions with ChatGPT.
Step 2: Ask for a Structure or Outline
Ask ChatGPT to help you outline the script. For instance, “Can you help me outline a script for a 10-minute video on sustainable living?” The AI model will then provide a broad structure that you can refine.
Step 3: Fill in the Details
Once you have the outline, you can ask ChatGPT to elaborate on each point. You can do this by prompting the AI with specific instructions such as, “Can you expand on the first point about minimizing plastic use?”
Step 4: Specify the Tone and Style
Inform ChatGPT about the tone and style you want for your video. You could say, “I want the script to be conversational and light-hearted but informative.”
Step 5: Review and Refine
Finally, review the generated script. ChatGPT can generate multiple versions of the same script, which allows you to pick the one that best fits your requirements. You can ask for revisions or specific changes you want. For example, “Can you make this part sound more enthusiastic?”
Remember, while ChatGPT is a powerful tool, it’s not perfect. Always review and revise the content it generates to ensure it aligns with your vision and appeals to your audience.
5. Thumbnail Creation
As a YouTube creator, you’re well aware of how crucial thumbnails are for attracting viewers. While ChatGPT cannot design thumbnails, as it is a text-based AI, it can assist in planning, brainstorming, and generating ideas for Youtube thumbnails in many ways. Here’s how:
Thumbnail Description: You can ask ChatGPT to describe a thumbnail for your video based on the content. This description can serve as a blueprint for your graphic designer or for yourself if you’re designing the thumbnail.
A/B Testing Ideas: You can use ChatGPT to come up with multiple thumbnail concepts for A/B testing. By testing different thumbnails, you can identify which style or design garners the most viewer interest and engagement.
Text for Thumbnails: If your thumbnail design includes text, ChatGPT can help generate concise and catchy phrases that encapsulate the essence of your video. Compelling text can often be the difference between someone clicking your video or scrolling past it.
6. Creating Calls-to-Action
ChatGPT can also help you design compelling calls-to-action (CTAs) to direct viewers toward desired actions. Whether it’s subscribing to your channel, signing up for a service, or purchasing a product, a well-crafted CTA can increase viewer engagement and channel growth.
For instance, let’s use ChatGPT to craft a CTA for a cooking channel aiming to increase subscriptions:
ChatGPT, I run a cooking channel and need a compelling CTA to encourage viewers to subscribe to my channel. Can you provide a few examples?
And here’s an example of what ChatGPT might generate:
- “If you’re hungry for more mouth-watering recipes, hit that subscribe button and join our food-loving family!”
- “Want to become a MasterChef in your own kitchen? Subscribe now, and let’s start cooking together!”
- “Don’t miss our tasty recipes! Click subscribe and get ready to add some spice to your cooking routine!”
- “Craving more delicious dishes? Subscribe now and satisfy your culinary curiosity with us!”
- “Love food as much as we do? Hit the subscribe button and let’s explore the world of flavors together!”
Remember, the goal is to create an actionable CTA creates urgency, and aligns with your video content.
7. Developing Your Bio
Creating an intriguing and concise bio with ChatGPT begins with determining what information you want to convey to your viewers. This could include your background, what fuels your passion, and the mission of your channel. For example, let’s say you have a fitness channel, you might want to share your qualifications as a trainer, your approach to fitness, and what kind of workout content viewers can expect.
Once you clearly understand what you want to convey, you can turn to ChatGPT to help craft the bio. Begin by introducing the context to ChatGPT. You could say, “ChatGPT, I need a short bio for my YouTube fitness channel. I am a certified fitness trainer with over ten years of experience. My approach is rooted in functional fitness and making workouts accessible for everyone. I post workout videos and fitness tips regularly.”
ChatGPT will then generate a bio based on your input. For example, it might create something like, “Welcome to the ultimate destination for accessible fitness! I’m a certified trainer with a decade of experience, and am passionate about functional fitness. Join me as I share workouts and tips that are effective, engaging, and accessible to everyone. Let’s transform our lives, one workout at a time.”
You can continue to refine the output by providing feedback to ChatGPT or making manual adjustments until you are happy with the result. This iterative process helps you create a personal and engaging bio for your potential subscribers. And there you have it, an engaging, crisp bio for your YouTube channel, courtesy of ChatGPT!
Leveraging AI like ChatGPT can revolutionize your YouTube content creation process. From brainstorming video ideas to crafting scripts, descriptions, and thumbnails, AI provides a variety of tools to streamline the creation process and enhance your YouTube videos’ quality.
About Lori Ballen
Welcome to Lori Ballen’s world of digital marketing mastery! With a rich background in lead generation and online marketing, Lori’s channel is your one-stop destination for cutting-edge insights in SEO, content marketing, and affiliate marketing. Leveraging years of experience, Lori empowers small business owners, entrepreneurs, and marketers by sharing actionable tips and strategies to drive traffic and turn clicks into customers. Subscribe and join Lori on this journey of navigating the digital marketing landscape, one tutorial at a time.
