Imagine if you could peer behind the curtain of a YouTuber’s success, uncovering the not-so-secret, yet often overlooked, strategies that make the difference. That’s exactly what we’re about to do. In this guide, I’ll take you through seven pivotal steps honed from my years as a digital marketing strategist, each one a stepping stone in creating YouTube videos that don’t just speak but sing to your audience.

We’ll harness the power of ChatGPT, not as a tool, but as a collaborator, in crafting content that’s not just seen but felt. This isn’t just about making videos; it’s about making a statement. Ready to start this remarkable journey?”

How to Use ChatGPT to Level Up Your YouTube Content Strategy

YouTube is a powerful platform for content creators, offering endless opportunities to reach an expansive audience. However, it’s not always a walk in the park to generate fresh, engaging content that performs well. This is where Artificial Intelligence, specifically ChatGPT by OpenAI, can be a game-changer.

Step	Description
1. Ideation and Topic Generation	Determine the subject of your video. Use ChatGPT to generate ideas based on your expertise or channel’s niche.
2. Crafting the Perfect Title	Create a compelling and relevant title for your video with the help of ChatGPT.
3. Penning the Video Description	Write an effective video description that boosts SEO and informs viewers, utilizing ChatGPT to include keywords and emojis.
4. Creating the Video Script	Use ChatGPT to generate a script outline, which can be customized to your style, whether structured or conversational.
5. Crafting the Thumbnail	Generate ideas for attention-grabbing thumbnails using ChatGPT and create them with tools like Canva.
6. Design with Canva	Utilize Canva for professional-looking YouTube thumbnails.
7. Final Touches and Call to Action	Craft a compelling call-to-action (CTA) with ChatGPT for your video description or video end to increase engagement and subscriptions.

These steps provide a comprehensive guide to leveraging ChatGPT in enhancing various aspects of YouTube video creation, from initial ideation to the final touches.

The 7-Step Guide to Creating YouTube Content with ChatGPT

Step 1: Ideation and Topic Generation

Getting Started
The first hurdle in creating YouTube content is figuring out what your video should be about. This is where ChatGPT shines. Ask the AI for a list of potential video ideas based on your expertise or channel’s niche. For example, if your top-performing videos are about Canva, generative AI tools, and digital marketing, ChatGPT can generate relevant topics for you.

1. Initial Request to ChatGPT:
   • “I have a YouTube channel where I discuss digital marketing, Canva, and generative AI tools. Can you recommend some fresh video topics that would appeal to my audience?”
2. ChatGPT’s Potential Responses:
   • “5 Advanced Canva Techniques for Eye-Catching Social Media Graphics”
   • “Exploring the Future of Digital Marketing with AI: Trends to Watch”
   • “How Generative AI is Revolutionizing Content Creation for Marketers”
   • “Creating Stunning Marketing Campaigns on a Budget Using Canva”
   • “AI and SEO: How to Optimize Your Content for the Future”

Hack Alert: You can even feed ChatGPT your top 10 performing videos and ask for more ideas that are similar. This ensures that your new content aligns with what your audience already loves.

• Top Performing Video Example: “Boost Your Brand with Canva: A Step-by-Step Tutorial”
• Request to ChatGPT: “Based on my popular video ‘Boost Your Brand with Canva: A Step-by-Step Tutorial’, can you suggest similar content ideas?”
• ChatGPT’s Suggestions:
  • “Advanced Branding Strategies Using Canva: Beyond the Basics”
  • “Canva for Entrepreneurs: Building a Unique Brand Identity”
  • “Maximizing Canva’s Features for Professional Brand Designs”

This approach not only helps in generating ideas that are aligned with your channel’s theme but also ensures that the new content resonates with what your audience has shown interest in previously.

Step 2: Crafting the Perfect Title

The Importance of a Good Title
Your video’s title can make or break its success. A well-crafted title should be compelling and relevant to the video’s content. With ChatGPT, you can generate a plethora of title ideas by describing your video’s content.

1. Original Video Content Description to ChatGPT:
   • “My video discusses how AI tools can revolutionize content creation, focusing on time-saving and boosting creativity for marketers.”
2. Request for ‘Clickbait-Style’ Title Ideas to ChatGPT:
   • “Can you provide some clickbait-style title ideas for my AI content creation video that are catchy and compelling but still honest?”
3. ChatGPT’s ‘Clickbait-Style’ Title Suggestions:
   • “You Won’t Believe How AI Can Transform Your Content Creation!”
   • “This AI Trick Will Change the Way You Create Content Forever!”
   • “The Secret AI Tool That’s Making Content Creation 10x Faster!”
   • “How I Boosted My Creativity with AI: Content Creators Need to See This!”
   • “Revolutionize Your Marketing with AI: Content Hacks You Must Try!”

The Clickbait Dilemma: While the term “clickbait” has negative connotations, asking ChatGPT for “clickbait title ideas” produces creative and engaging titles without misleading the viewer. It’s more about maximizing appeal than it is about deception.

Balancing Clickbait with Honesty:

• These titles are formulated to be highly engaging and immediately grab attention, emulating the ‘clickbait’ style. However, they remain truthful to the video’s content, ensuring that the viewer’s expectations are met without deception.

Step 3: Penning the Video Description

Mastering the Art of Description
An effective video description not only informs viewers about the video’s content but also boosts its SEO. ChatGPT can create a description that encapsulates the essence of your video, and you can even instruct it to include certain keywords or emojis for added flair.

1. Original Video Content for Description:
   • The video explores the various benefits of urban gardening, including mental health improvements, community building, and sustainability practices.
2. Request for Video Description to ChatGPT:
   • “Can you help me write a compelling video description for my YouTube video on urban gardening? Please include keywords like ‘sustainable living’, ‘mental health’, and ‘community gardens’, and add a few emojis for a friendly touch.”
3. ChatGPT’s Video Description Suggestion:
   • “🌱 Dive into the green world of urban gardening in this enlightening video! Discover how transforming your urban space into a lush garden can boost your mental health 🧠, foster community spirit 👫, and promote sustainable living 🌍. Whether you have a tiny balcony or a small community plot, we’ll show you the endless possibilities and benefits of city gardening. From tips on growing your own food to creating a serene green space, this video is your ultimate guide to urban greenery. Don’t forget to like, share, and subscribe for more content on making your life greener and happier! #UrbanGardening #SustainableLiving #MentalHealth #CommunityGardens”
4. Effectiveness of the Description:
   • This description effectively informs viewers about the video’s content, emphasizing the benefits of urban gardening. It incorporates relevant keywords for SEO optimization and uses emojis to add a friendly and engaging tone. The call to action at the end encourages viewer interaction, further boosting the video’s reach.

By crafting a description like this, you inform your audience and enhance your video’s visibility and engagement on YouTube.

Step 4: Creating the Video Script

To Script or Not to Script
A script is invaluable if you want to structure your video content. ChatGPT can generate a script that offers a general outline of what to say and when. This outline can be customized to suit your personal style, whether you prefer a structured approach or a more conversational tone.

Here’s an example demonstrating how ChatGPT can assist in generating a script for a YouTube video, specifically for a topic like “The Impact of Technology on Daily Life”:

1. Original Content Idea:
   • The video aims to discuss how technology influences various aspects of daily life, including communication, work, entertainment, and health.
2. Request for Script Outline to ChatGPT:
   • “Could you create a script outline for a YouTube video on ‘The Impact of Technology on Daily Life’? I’m looking for a balance between structured content and a conversational tone.”
3. ChatGPT’s Script Outline Suggestion:
   • Introduction:
     • Greet the audience.
     • Briefly introduce the topic: “Today, we’re diving into how technology shapes our daily lives, from how we communicate to how we unwind.”
   • Section 1: Communication
     • Discuss the evolution of communication technology.
     • Pose a question to engage viewers: “Remember when we used to rely solely on landlines?”
   • Section 2: Work Environment
     • Talk about remote work and digital tools.
     • Share a personal anecdote or a relevant statistic.
   • Section 3: Entertainment
     • Highlight changes in entertainment mediums.
     • Invite viewers to comment: “What’s your favorite streaming service?”
   • Section 4: Health and Wellness
     • Discuss fitness trackers and online health resources.
     • Suggest viewers share their experiences with health tech.
   • Conclusion:
     • Summarize key points.
     • Call to action: Encourage likes, shares, and subscribes.
   • Sign-Off:
     • Thank the audience for watching.
     • Tease the next video topic or ask a concluding question.
4. Customization and Personal Style:
   • This script outline provides a general structure for the video, covering all key points while leaving room for personal anecdotes and viewer engagement. It can be customized to match the creator’s style, whether they prefer a more formal presentation or a casual, conversational approach.

Using such a script, you can ensure your video is well-organized and engaging, catering to informative and interactive content creation.

Step 5: Crafting the Thumbnail

First Impressions Last
Your video’s thumbnail is essentially its first impression. ChatGPT can offer ideas for compelling thumbnails that draw the viewer in. Whether it’s a ‘shock-effect’ image or a ‘before-and-after’ comparison, a good thumbnail can significantly improve your video’s click-through rate.

Step 6: Design with Canva

Once you have an idea for your thumbnail, head over to Canva to make it come to life. The platform offers a variety of YouTube thumbnail templates that you can customize to fit your brand. It’s an effective way to create professional-looking thumbnails without needing advanced graphic design skills.

Step 7: Final Touches and Call to Action

The Power of CTA
A strong call-to-action (CTA) can dramatically increase viewer engagement and channel subscriptions. ChatGPT can assist in crafting a compelling CTA to include either in your video description or at the end of your video.

ChatGPT Versions and Extensions

The beauty of ChatGPT is its versatility. Whether you’re using ChatGPT 3.5 or 4.0, you can access it through various extensions and plugins. One of these is the ChatGPT sidebar, a paid browser extension that allows for web browsing while using ChatGPT.

Why Upgrade?
The sidebar allows for easy multitasking, which can be especially helpful when juggling the many elements involved in creating YouTube content. Upgrading to the annual subscription of the extension, known as chit-chat, allows you to unlock additional features.

Final Thoughts

Incorporating ChatGPT into your YouTube content creation process can drastically simplify each step, from ideation to final touches. Whether you’re a seasoned YouTuber or just starting, these steps can serve as a blueprint for generating consistently high-quality content.

Resources:

• OpenAI’s GPT
• Canva
• YouTube Creator Academy

The AI-driven future of content creation is here, and it’s revolutionizing the way we approach digital marketing and video creation. So why wait? Dive right in and let ChatGPT be your guide to YouTube success!