Create Pinterest pins that actually take off.
Viral pins are not luck. They stop the scroll, tap into search intent, and deliver value in three seconds. Here is the exact system I use to create pins that drive traffic, rack up saves, and sell on autopilot.
It is strategy, not luck
The idea matters most
A gorgeous pin flops if the topic does not spark curiosity, so the hook comes before the design.
Built for the scan
People scan, they do not read, so your pin has to land its message at a glance.
Search-intent copy
Pinterest is a search engine, so your title and description are what get you found.
Replicate winners
Track what performs and clone it with a fresh angle, instead of guessing every time.
How I build pins that perform
Five steps I run to create Pinterest pins that stop the scroll and drive clicks.
Start with an idea built to perform
Check trends and searches, then use AI to spin up hooks. Aim for a clever fix, a quick tutorial, a transformation, or a bold result.
Design for the scroll
Go vertical, use bold high-contrast text, and keep one clear message per pin. If you would not save it in three seconds, it is not ready.
Write a description that ranks
Lead with a headline that mirrors search intent, weave in longtail keywords naturally, add a value hook, and finish with a clear call to action.
Pin to the right board first
Save each pin to your most niche-specific, keyword-rich board first, because that first board tells Pinterest what your pin is about.
Track what works and double down
Watch impressions, saves, and outbound clicks, then clone your winners with a fresh design and updated keywords.
Free: The Ballen Pinterest Method
My scroll-stopping pin workflow in one short PDF — the exact system I use to create pins that get saved and clicked.
“Viral pins are built, not hoped for. Stop the scroll, match the search, and give people a reason to save.“— Lori Ballen
Want your viral pin system built with me?
Inside coaching we build your hooks, your pin designs, and your board structure together — the exact system I use to create pins that perform. Live, every week.
Join group coaching →The tools I use
Some of the links below are affiliate links — if you sign up or buy through them I may earn a commission at no extra cost to you. I only ever share tools I actually use.
Harpa
Run ChatGPT in your browser to turn a topic into scroll-stopping hooks and image prompts for your pins.
Ideogram
Turn those prompts into vertical, on-brand pin images that are built to get saved.
Go viral, on repeat
Pinterest Power Stack
Turn one blog post into many Pinterest-optimized pins that keep driving clicks.
Content to Commissions
My playbook for turning helpful content into affiliate income that keeps paying.
Loved this? Pin it.
Hover the image and tap the Pinterest Save button to keep this on one of your boards.
Build a repeatable system, and turn a single image into thousands of impressions, saves, and clicks.
Join group coaching at Ballen Academy →Not ready to coach yet? Get Letters from Lori — my field notes on building a business that earns for the long haul.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
