In the world of online marketplaces, Etsy stands out as a platform brimming with potential for creative entrepreneurs. Briggette’s story is a testament to this potential. With a strategic approach to Print on Demand (PoD) on Etsy, she unlocked the secret to earning over $1,000 in a single day. In this article, we dive into the six pivotal tips that she shares for achieving similar success on Etsy, especially for beginners.
The Importance of Research
Briggette emphasizes that the cornerstone of success on Etsy is thorough research. Rather than a cursory glance at bestsellers, she advocates for a deep dive into understanding market trends, customer preferences, and popular products across various platforms, not just Etsy. This involves studying items in demand at big retailers like Target and Walmart and keeping an eye on seasonal trends.
Focusing on a Few Niches
When starting, it’s easy to scatter efforts across too many niches. Briggette suggests focusing on three to five niches and going deep rather than wide. She uses the example of the ‘dog mom’ niche, suggesting to drill down into specific breeds like Golden Retrievers, Pitbulls, or Poodles. Each of these sub-niches offers a plethora of design opportunities, allowing for a more targeted and effective approach.
Staying Ahead of the Curve
Being proactive and planning for future trends and seasons is crucial. Briggette stresses the importance of being 8 to 12 weeks ahead of the market. For instance, posting Christmas designs in July or August can give your listings the momentum they need by the time the peak season arrives. This forward-thinking approach ensures your products are ready and visible when customers start looking for them.
Offering Personalized Items
Personalization is a key differentiator on Etsy. According to Briggette, offering personalized items can significantly boost sales. Many Etsy shoppers are looking for unique, custom items that they can’t find in mainstream stores. Adding options for personalization, whether it’s names, dates, or custom messages, can make your products stand out and attract more buyers.
Increasing Order Volume
Briggette’s fifth tip revolves around increasing the average order volume. This can be achieved by creating group listings or bundled offers. By offering matching shirts or complementary products within a niche, you encourage customers to buy more. Briggette points out that even if the individual products aren’t grouped, having a wide variety of options within a niche can lead to customers purchasing multiple items.
Lastly, Briggette discusses the power of running ads on Etsy. Starting with a modest budget, she gradually increased her ad spend to a maximum of $1,000 per day. It’s important to note that ads should be used strategically and not as a desperate attempt to boost sales. They should be targeted towards bestsellers or products that have already shown organic success. Briggette’s approach to ads is aggressive but calculated, ensuring that the investment in ads translates into tangible sales.
Key Takeaways for Aspiring Etsy Sellers
- Research is the Backbone: Understanding what customers want and aligning your products with these preferences is crucial.
- Niche Specialization: Concentrating on a few niches allows for deeper penetration and more effective marketing.
- Proactive Planning: Anticipating future trends and being prepared can give you a competitive edge.
- Embrace Personalization: Personalized products are highly sought after on Etsy and can significantly boost sales.
- Boost Average Order Value: Find ways to encourage customers to buy more per transaction.
- Smart Advertising: Use ads wisely to amplify products that are proven to be popular.
Briggette’s journey on Etsy is a perfect blend of strategy, creativity, and business acumen. Her success story isn’t just about making an impressive one-day revenue; it’s a blueprint for sustainable business growth on Etsy. By focusing on customer demands, keeping ahead of trends, specializing in select niches, personalizing offerings, maximizing order values, and smartly using ads, any aspiring Etsy seller can replicate her success. As Briggette eloquently puts it, placing the customer first and focusing on what they want is the key to unlocking sales and prosperity on Etsy.