Clicky

I’m 54, I Make Six Figures, and I Don’t Have a To-Do List

This website contains affiliate links. Some products are gifted by the brand. As an Amazon Associate, I earn from qualifying purchases. The content on this website was created with the help of AI.

While I share money-making strategies, nothing is "typical", and outcomes are based on each individual. There are no guarantees.

I don’t have a to-do list.

At 54, I make six figures as a solo creator.
No team. No deadlines. No chaos.

Everything runs on energy, not obligation.

That shift changed everything.

Years ago, I ran a business with over 100 employees.
On paper, it looked successful.
In reality, I was exhausted.

Managing people drained me more than the work itself.
No matter what I did, it never felt enough.

After my divorce, I tore it all down.
I asked myself what kind of business actually feels good to run.
Not what looks impressive — what feels peaceful, creative, free.

I kept the pieces that fit:
my real estate license, my love for teaching, my marketing brain.

Then I rebuilt.

This time, the goal wasn’t growth.
It was ease.

Ten years later, I’m still licensed.
I rarely sell houses myself though.

My business now runs on content.

Affiliate marketing.
Digital products.
Substack.
YouTube.
Pinterest.

Each one feeds the other.
Each one makes money while I stay in flow.

Affiliate marketing is my favorite stream.

I share products I actually use — software, gear, kitchen tools, cameras — and earn when someone buys.
It’s leverage, not labor.

That same post multiplies across TikTok, YouTube, Pinterest, and my blog.
One idea, five income streams.

I also write and sell digital products — ebooks, templates, and guides.
Writing is my anchor.
It’s where I teach, sell, and connect.

Every article builds trust.
Every download drives income.

Now let’s talk about how I actually work.

No tasks.
No carryovers.
No pressure.

Every day starts with coffee, my $10,000 AltWorkstation chair, and curiosity.

Some mornings I film.
Some mornings I write.
Some mornings I analyze numbers.

It depends entirely on my energy.

When I wake up, I ask:
What feels alive today?

If it’s content, I’ll get ready, film a YouTube video, capture B-roll, and upload.
If it’s quiet focus, I’ll blog or plan Pinterest pins.
If it’s movement, I’ll head to the gym and record while I train.

Everything becomes content naturally.
Nothing is forced.

Morning is my best window.
Before sunrise.
Quiet. Sharp. Clear.

That’s when I write, optimize, and experiment.

AI handles the repetition now.
I’ve trained it to create like me — fast, accurate, and scalable.
Automation gives me back time to think, not just produce.

Each platform earns about $1,500 a month — Pinterest, Substack, Amazon, ebooks.
Together, that’s a steady base.

Then come the bigger earners — software affiliates, coaching, and marketing.
That’s six figures by itself.

All flow. No hustle.

My only structure?
Two group coaching calls a month.
Two hours each.

Everything else moves with alignment, curiosity, and freedom.

Most days I’m in pajamas.
Sometimes at the gym.
Sometimes swimming.
Sometimes writing under a blanket.

It’s calm. Profitable. Predictable.

No chaos.
No to-do list.
Just flow.

That’s the business I built —
and the one I’ll never trade.


Discover more from Lori Ballen Digital Marketing

Subscribe to get the latest posts sent to your email.

Picture of Lori Ballen

Lori Ballen

I teach creators how to build a life of flow and freedom by focusing on what matters most.

Learn My Strategies

Table of Contents

Picture of Lori Ballen

Lori Ballen

I started over after a 25 year marriage. I was 45. Slowly, I recovered and built a multiple six-figure business which I run alone. I don't have employees, but I do have great systems. I teach everything I have learned on this blog. I teach my specific strategies in my group coaching program at Ballen Academy.

Discover more from Lori Ballen Digital Marketing

Subscribe now to keep reading and get access to the full archive.

Continue reading

Free Course

 Learn SEO, Affiliate Marketing, Blogging, Video, and more.

Lori Ballen SEO

Get My Tutorials…

I send out my best video tutorials and written guides + invites to live streams and evens.

Receive the latest news

Get My Stupid Simple Cheat Sheet for 2022

And more great tutorials.

I put my best strategies in these guides!