How to Make Money as a Copywriter: a Step-by-Step Guide

Ready to unlock the lucrative world of copywriting? Whether you’re just starting or looking to level up your skills, this comprehensive guide on how to make money as a copywriter will walk you through everything you need to know. Get ready to dive deep into the art of persuasive writing, building a solid portfolio, finding clients, and so much more!

Key Takeaways

  • Learn the basics of copywriting and develop essential skills to start a successful career.
  • Master persuasive writing, research abilities, SEO & keyword research for compelling copy that resonates with readers.
  • Leverage job platforms, networking and providing exceptional client service to find & retain clients while investing in courses/workshops to enhance your knowledge & skill set.

The Art of Copywriting: Understanding the Basics

A copy with a personalized call to action (CTA) is 202% more effective than a copy without one. This fact clearly demonstrates the impact of strategic copywriting in driving measurable outcomes such as sales and sign-ups.

Copywriting is the captivating craft of creating persuasive content to drive action, such as sales, sign-ups, or any other measurable outcome. It’s an indispensable skill for businesses and brands, as it helps communicate their message effectively and prompt desired actions from the audience. The potential for earnings in this field is vast, with highly skilled copywriters making thousands of dollars for a single sales page or up to $50,000 for a sales letter. A copywriting job can be a lucrative career choice for those with a knack for persuasive writing.

A successful copywriter must be dedicated, skillful, and have a deep understanding of the target audience. With a grasp of essential copywriting principles, you will be able to craft compelling content, resonate with your audience, and achieve desired results like conversions and sales. As a copywriter, you’ll work on a diverse range of projects, from websites and adverts to emails, billboards, brochures, sales pages, press releases, and blog posts.

The exciting world of copywriting offers a plethora of opportunities, from working as a freelance copywriter to being an in-house copywriter for a specific brand or business. As an in-house copywriter, you’ll create content within an appropriate copywriting framework, aligning with the brand’s goals and messaging. Freelance copywriters, on the other hand, enjoy the flexibility to choose their clients and work on a variety of projects across different industries.

Essential Skills for a Successful Copywriting Career

To excel in copywriting, it’s crucial to master three core skills: persuasive writing, research abilities, and staying up-to-date with marketing trends. These skills will not only help you become a successful copywriter but also enable you to provide exceptional client service and maintain a steady flow of projects.

By honing these direct response copywriting skills, you can write copy that creates compelling content resonating with your target audience.

Mastering the Art of Persuasive Writing

Persuasive writing is the cornerstone of copywriting. It’s the ability to craft compelling content that resonates with your target audience and drives them to take desired actions. To master the art of persuasive writing, you should focus on using straightforward language, telling engaging stories, and grasping the concepts your target audience wants to express.

One of the most effective ways to improve your persuasive writing skills is by:

  • Reading and practicing
  • Studying the work of successful copywriters and understanding the formulas they use to create powerful copy
  • Having a basic understanding of search engine optimization (SEO) and keyword research to maximize your persuasive writing efforts

Another crucial aspect of persuasive writing involves crafting an intriguing hook, building a story, and writing in a manner that a person would speak. Reading your work out loud helps ensure it sounds natural and engaging, which ultimately contributes to the effectiveness of your writing.

Developing Strong Research Abilities

Strong research abilities are a must-have for copywriters. Thorough research helps you understand the topic and target audience, enabling you to create copy that is both compelling and highly converting. By honing your research skills, you can gain insight into your target audience, stay on top of industry trends, and craft well-informed copy that resonates with readers.

To enhance your research skills, consider taking online courses, reading widely, and practicing different types of copywriting. Additionally, learn to identify trustworthy sources and have a deep understanding of the target audience. With strong research abilities, you’ll be better equipped to create captivating copy that drives the desired action.

Staying Up-to-Date with Marketing Trends

Keeping up with the latest marketing trends is essential for any copywriter. By staying informed of new industry strategies, techniques, and tools, you can create relevant and effective copy that gives you a competitive edge.

One way to stay ahead of the game with marketing trends is to follow industry leaders and read their blogs, articles, and social media posts. This will help you stay informed and provide inspiration and insights into what works in the current market. Additionally, engaging in discussions and debates within copywriting communities can help you stay updated with the latest trends and best practices.

Another effective approach to staying up-to-date with marketing trends is actively learning and practicing new techniques and platforms. This includes experimenting with different writing styles, formats, and tools and staying informed about recent events and developments in your niche.

  1. websites can provide updates on the latest trends and insights in the industry.
  2. Follow Influential Marketers on Social Media: Many marketing experts share their insights and latest findings on platforms like LinkedIn, Twitter, and Instagram.
  3. Attend Marketing Webinars/Conferences: These events can provide valuable insights from industry leaders and peers and also offer networking opportunities.
  4. Join Online Marketing Communities: Forums and groups on platforms like Reddit or LinkedIn can be a great source of information and discussion about the latest trends.
  5. Read Marketing Books: New and classic marketing books can provide in-depth knowledge and different perspectives on marketing strategies.

Rate Chart & Income Potential for Aspiring Copywriters

According to Built In, a beginner copywriter with less than one year of experience earns an average salary of $61,250^1. reports that the base salary for an entry-level copywriter ranges from $51,601 to $65,201, with an average base salary of $57,501^2. For experienced copywriters with 7+ years of experience, the average salary is $85,898^1. Payscale reports that the average salary for a copywriter in 2023 is $57,688^3. Please note that these figures can vary widely depending on factors such as location, industry, and level of expertise.

Rate Chart

Here’s a rate chart based on different types of copywriting work:

Beginner Level

  1. Blog Posts: $50–$100 per post
  2. Website Content: $100–$250 per page
  3. Email Campaigns: $100–$200 per email
  4. Social Media Posts: $25–$50 per post
  5. SEO Content: $0.10–$0.20 per word

Intermediate Level

  1. Blog Posts: $100–$300 per post
  2. Website Content: $250–$500 per page
  3. Email Campaigns: $200–$400 per email
  4. Social Media Posts: $50–$100 per post
  5. SEO Content: $0.20–$0.50 per word

Advanced/Expert Level

  1. Blog Posts: $300–$800 per post
  2. Website Content: $500–$1000 per page
  3. Email Campaigns: $400–$800 per email
  4. Social Media Posts: $100–$250 per post
  5. SEO Content: $0.50–$1.00 per word

Note: These rates can vary widely based on the client, complexity, and industry.

Income Potential

Full-Time Salary

  • Entry-Level: $40,000–$50,000/year
  • Mid-Level: $60,000–$80,000/year
  • Senior-Level: $90,000–$120,000/year
  • Top Copywriters: $150,000+ per year

Freelancing Income

  • Part-Time: $20,000–$40,000/year
  • Full-Time: $60,000–$100,000/year
  • Expert Freelancers: $120,000–$200,000/year

Tips for Maximizing Income

  1. Specialize: Focusing on a specific niche can allow you to charge premium rates.
  2. Upskill: Learn about SEO, email marketing, and other digital marketing techniques to offer additional services.
  3. Portfolio: Keep an updated portfolio to attract higher-paying clients.
  4. Networking: Utilize social media and professional networks to find better-paying gigs.


Feel free to use this guide to set your pricing strategy and understand the income you can potentially make in the copywriting field!

Building Your Copywriting Portfolio

A strong copywriting portfolio is the foundation of your success as a copywriter. It showcases your skills, niche expertise, and high-quality samples to attract potential clients and demonstrate your capabilities.

This section covers the key components of a compelling copywriting portfolio: niche selection, crafting high-quality samples, and online showcasing of your work.

Selecting Your Niche

Choosing a niche is a crucial step in building your copywriting portfolio. By focusing on a specific industry or area of expertise, you can build a strong reputation and attract relevant clients who value your specialized knowledge. Reflect on your passions, interests, and the role you wish to take on as a copywriter when selecting your niche.

Some popular niches for copywriters include healthcare, finance, and technology. However, the possibilities are endless – the key is to find a niche that aligns with your interests and expertise. By specializing in a specific area, you’ll be able to hone your skills and knowledge more effectively, positioning yourself as an expert in that field.

Creating High-Quality Samples

Once you’ve chosen your niche, it’s time to create a diverse range of writing samples that demonstrate your skills and versatility as a copywriter. High-quality samples are essential for showcasing your capabilities and attracting potential clients.

To create compelling samples, focus on crafting content that is:

  • Succinct
  • Direct
  • Unforgettable
  • Captivating

Showcase efficient storytelling, persuasive language, and clear calls to action in your marketing materials. Additionally, include samples that highlight successful results and demonstrate your ability to solve specific problems or meet specific goals, as these are attractive to potential clients.

It’s recommended to showcase five or six copywriting samples in your portfolio for maximum impact. Aim for a mix of formats, such as blog posts, landing pages, and email campaigns. This will demonstrate your versatility and ability to adapt to different projects and client needs.

Showcasing Your Work Online

An online presence is essential for today’s copywriters, as it allows you to display your work and attract clients from around the world. Creating a personal website or using portfolio platforms like Contently, Muck Rack, or Journo Portfolio are excellent ways to showcase your best writing samples and demonstrate your progress as you gain experience.

In addition to your website or portfolio platform, consider leveraging social media platforms like LinkedIn, Facebook, and Twitter to share your work and connect with potential clients. By engaging with others in your niche and showcasing your expertise, you can increase your visibility and gain new opportunities to grow your copywriting business.

Finding and Retaining Copywriting Clients

Now that you’ve built a solid portfolio, it’s time to find and retain clients. In this section, we’ll explore various strategies to secure a steady stream of copywriting projects, including:

  • Networking and outreach
  • Leveraging job platforms and communities
  • Providing exceptional client service.

Networking and Outreach

Networking and outreach are essential components of finding and retaining copywriting clients. By connecting with potential clients through social media, industry events, and referrals, you can build relationships and secure projects.

One effective way to network as a copywriter is to:

  • Reach out to the right people, such as founders, co-founders, creative directors, or HRs, who have the power to give you work.
  • Be genuine and authentic in your approach.
  • Showcase your skills by offering a sample piece of work without any prompting.

Additionally, providing value consistently can help you make money, build a network of clients organically, and develop a strong, reputable brand. Offer to work for friends, family, or small businesses in exchange for referrals, or join copywriting communities and engage with other members to expand your network.

Leveraging Job Platforms and Communities

Freelance job platforms and copywriting communities can be a goldmine for freelance copywriting job opportunities and learning from industry peers. Some top freelance job platforms for copywriters include:

  • Upwork
  • Fiverr
  • LinkedIn
  • iWriter

Joining copywriting communities on platforms like LinkedIn, Facebook, and Reddit can also be beneficial, as they provide opportunities for networking, staying informed about industry trends, and learning from more experienced copywriters. By engaging in discussions and sharing your work in these communities, you can increase your visibility and attract potential clients.

Providing Exceptional Client Service

Delivering high-quality work, meeting deadlines, and maintaining clear communication with clients are crucial for retaining them and receiving referrals. Always strive to exceed your client’s expectations and provide exceptional service.

To consistently meet project deadlines, follow these steps:

  1. Use a calendar or project management tool to keep track of deadlines and communicate them to clients.
  2. If any issues or delays arise, inform the client right away and negotiate a new deadline if needed.
  3. Provide excellent client service to build lasting relationships and a solid reputation in the copywriting industry.

Pricing Your Copywriting Services

Determining your pricing model is important to running a successful copywriting business. Factors that influence your fees include the type of service offered and your expertise level. To determine a fair rate for your work, consider researching market rates, assessing your skills and experience, and finding an average rate that aligns with your value.

Keep in mind that there is often a significant difference in pay between highly experienced copywriters and beginners. You can adjust your pricing model accordingly as you gain experience and refine your skills. The key is to strike a balance between fair compensation for your work and attracting clients with competitive rates.

Enhancing Your Copywriting Skills and Knowledge

Continuously improving your copywriting skills is essential for long-term success in the industry. In this section, we’ll explore various ways to enhance your skills and knowledge, including:

  • Investing in online courses and workshops
  • Reading books and blogs by industry leaders
  • Seeking feedback from mentors and peers.

Best Copywriting Courses to Hone Your Skills

Copywriting is an essential skill for anyone looking to convey persuasive messages through written words. Whether you’re an aspiring copywriter, a marketer, or even a business owner, mastering the art of copywriting can significantly boost your career. Below are some of the top copywriting courses to consider, each offering a unique approach to teaching you the skills you need.

1. Copywriting Secrets by CopyBlogger

  • What You’ll Learn: Fundamentals of copywriting, how to write compelling headlines, and various copy frameworks.
  • PlatformCopyBlogger
  • Cost: Free
  • Level: Beginner to Intermediate

Why Take This Course: CopyBlogger is one of the foremost authorities in content marketing and copywriting. This course is perfect for those just starting out and need a strong foundation.

2. The Copy Cure by Marie Forleo & Laura Belgray

  • What You’ll Learn: Finding your voice, engaging your audience, and crafting persuasive sales pages.
  • PlatformThe Copy Cure
  • Cost: $499
  • Level: Intermediate

Why Take This Course: This course is very hands-on and it’s taught by two leading experts in the field. A bit pricey, but well worth it for the actionable insights and real-world examples.

3. AWAI’s Accelerated Program for Six-Figure Copywriting

  • What You’ll Learn: Direct-response copywriting techniques, crafting offers, and writing for different industries.
  • PlatformAWAI
  • Cost: $495
  • Level: Intermediate to Advanced

Why Take This Course: AWAI has a great reputation and this course is often considered the ‘gold standard’ in the copywriting world. If you’re serious about making a career in copywriting, this is a good investment.

4. Udemy’s Copywriting Master Course – Work From Home 3 Hours A Week!

  • What You’ll Learn: Copywriting basics, working freelance, and optimizing your writing speed.
  • PlatformUdemy
  • Cost: Varies (Often discounted)
  • Level: Beginner

Why Take This Course: This is a great course for beginners and it’s often on sale. It also includes tips on how to freelance, which is a nice bonus.

5. Copywriting for Beginners: How to Write Web Copy That Sells Without Being Cheesy by Skillshare

  • What You’ll Learn: Web copy essentials, how to maintain integrity while selling, and customer psychology.
  • PlatformSkillshare
  • Cost: Free with Skillshare subscription
  • Level: Beginner

Why Take This Course: Skillshare courses are short and sweet. This course teaches you how to write copy for the web, where most of the copywriting action happens these days.

Resources for Further Reading

  1. “The Copywriter’s Handbook” by Robert Bly: This book is often considered the copywriting bible. Check it out here
  2. “Influence: The Psychology of Persuasion” by Robert Cialdini: Offers insights into how to persuade audiences. Learn more

Remember, the best way to become a good copywriter is by writing regularly and critically analyzing your work. Good luck on your copywriting journey!


In conclusion, becoming a successful copywriter requires mastering persuasive writing, research abilities, and staying up-to-date with marketing trends. Focus on building a strong portfolio, selecting a niche, and showcasing your work online to attract potential clients. Utilize networking, job platforms, and exceptional client service to find and maintain a steady stream of projects. Continuously enhance your copywriting skills and knowledge through online courses, reading industry resources, and seeking feedback from mentors and peers. With dedication and hard work, you can unlock the lucrative world of copywriting and achieve success in this exciting field!

About the Author

Lori Ballen is a distinguished authority in the realm of real estate marketing, known for her innovative strategies and profound insights. She has carved a niche for herself with her extensive experience and deep understanding of the subject matter. Lori’s expertise is not confined to traditional marketing strategies; she is also a well-recognized figure in digital marketing, SEO, and web development, making her a versatile and comprehensive marketing guru.

Her rich portfolio of accomplishments speaks volumes about her command over the subject. With her unique marketing techniques, Lori has successfully transformed struggling businesses into profitable ventures. Her innovative approach has been recognized and rewarded with numerous awards and accolades in the industry.

Lori is also a sought-after speaker and consultant, sharing her knowledge and experience with others in the industry. She has authored several works on the subject, further solidifying her position as an authority in her field. Her works are a testament to her deep understanding of market trends and the needs of modern businesses.

In addition to her professional accomplishments, Lori is an active contributor to various online platforms where she shares her insights and experiences. Her LinkedIn profile, a rich resource of her expertise and accomplishments, is a testament to her influence in the industry.

Lori’s commitment to her work and innovative approach to marketing make her an undeniable authority on the subject. Her accomplishments and contributions to the industry are a clear demonstration of her command over the topic.

Frequently Asked Questions

Do copywriters make good money?

Copywriters make excellent money – with an average base salary of $54,797 in the US and an estimated annual salary of $90,657. It’s even higher than the average teacher’s salary!

How much can a beginner copywriter make?

A beginner copywriter’s average hourly wage is around $28, with experienced copywriters having potential to make upwards of $100 per hour or even $100,000+ annually. With the right experience and portfolio, you can expect to start at an average salary of $47k-88k depending on the type of copywriter role.

How do I start a copywriting career?

Start your copywriting career by learning the fundamentals of copywriting, finding a specialty such as email or Facebook copywriting, creating a portfolio, studying the market, and applying for copywriting jobs to promote your services.

How can I improve my persuasive writing skills?

Improve your persuasive writing skills by reading and practicing, studying the techniques used by successful copywriters, and employing motivating tones in your writing. With a clear conclusion and connection to the reader, you can become a more persuasive writer.

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