How to Dropship on Amazon: A Step-by-Step Guide

Are you ready to embark on an exciting journey into the world of Amazon dropshipping? With a vast market share and a pre-established audience, learning how to dropship on Amazon presents endless opportunities for digital nomads and solopreneurs to build a profitable online store.

This comprehensive guide will walk you through the entire process of starting and scaling an Amazon dropshipping business, providing you with invaluable tools, strategies, and insights. Let’s dive into the world of Amazon dropshipping and unlock the potential for success.


Below is a step-by-step guide on “How to Dropship on Amazon”

1. Understanding Amazon DropshippingLearn about the dropshipping model on Amazon, including its benefits and risks. Understand the importance of choosing reliable suppliers and complying with Amazon’s rules.
2. Setting Up Your Amazon Seller AccountCreate an Amazon seller account at, choosing between individual and professional account types based on your expected sales volume.
3. Finding Profitable ProductsUse tools like Jungle Scout and Helium 10 to conduct market research and find high-demand, low-competition products.
4. Choosing Reliable Dropshipping SuppliersResearch and establish relationships with trustworthy dropshipping suppliers. Ensure they meet Amazon’s requirements and consider using supplier directories like SaleHoo.
5. Creating High-Converting Product ListingsCraft compelling product listings with optimized titles, high-quality images, and detailed descriptions. Focus on keyword optimization to improve search visibility.
6. Managing Inventory and Order FulfillmentAlign your inventory with your suppliers to ensure seamless order fulfillment. Implement a process for handling customer returns.
7. Promoting Your Amazon StoreUtilize Amazon PPC ads, social media marketing, and email campaigns to drive traffic and sales. Consider external marketing strategies to broaden your reach.
8. Monitoring Performance and ScalingRegularly track your store’s performance using Amazon’s analytics tools. Focus on expanding your product range and customer base to grow your business.

This structured approach provides a clear and organized path to establishing and managing a successful dropshipping business on Amazon.

Understanding Amazon Dropshipping

Dropshipping on Amazon, also known as drop shipping, involves selling dropshipping products on the platform without having to store inventory, allowing you to focus on marketing and customer service while a third-party supplier takes care of shipping and logistics.

This business model offers several benefits, including a low initial investment, absence of inventory management, and ease of initiation. However, it also comes with potential risks, such as intense competition, risk of account suspension, and restricted influence over shipping and customer service. To successfully dropship on Amazon, it is crucial to understand these risks and navigate them carefully.

A thriving Amazon dropshipping business hinges on forming a partnership with a trustworthy dropshipping supplier and strictly following Amazon’s rules. This involves procuring a business license and seller’s permit. External packaging should reflect you as the seller, while all traces of your dropshipping supplier must be eliminated from packing materials. This strategy helps uphold customer satisfaction and circumvent the risk of account suspension.

Amazon dropshipping can be lucrative if you select the right products and suppliers. You can make your Amazon dropshipping business profitable by offering products in less competitive niches and maintaining a markup of between 30% and 50%. In fact, many entrepreneurs find Amazon dropshipping profitable when they strike the perfect balance between demand and competition. We’ll guide you through this process in the coming sections.

Despite the appeal of Amazon dropshipping as a business model, potential risks and challenges should not be overlooked. Missteps in product sales, customer returns processing, or compliance with Amazon’s code of conduct could spell disaster for your business. Nevertheless, with proper guidance, diligent research, and unwavering determination, building a dependable dropshipping business on Amazon and capitalizing on this burgeoning e-commerce trend is achievable.

Setting Up Your Amazon Seller Account

Before you can start dropshipping on Amazon, you’ll need to create an Amazon seller account. Here’s how:

  1. Visit
  2. Provide the required personal information, bank account details, and tax information.
  3. Once your account is set up, you’ll need to choose between two types of Amazon seller accounts: individual and professional.

Individual accounts incur a fee of $0.99 per item sold, while professional accounts entail a monthly fee of $39.99. If you plan on selling more than 40 items per month, opting for a professional seller account is recommended, as it will save you money on Amazon fees in the long run. Keep in mind that professional sellers are subject to a referral fee ranging from 8-15%, depending on the product category.

Before you begin selling, it’s important to familiarize yourself with the Amazon seller agreement and terms of service. This will help you understand the platform’s policies and ensure your business complies with all regulations. Additionally, be aware of Amazon’s restricted products, such as alcohol, dietary supplements, and laser products, as you won’t be able to sell these items on the platform.

Establishing your Amazon seller account sets the ball rolling on your dropshipping journey. Selecting the appropriate account type and keeping in line with Amazon’s policies paves the way towards launching a prosperous online store with your Amazon account.

Finding Profitable Products for Your Amazon Store

Choosing the correct products to sell on your Amazon store is pivotal to success. Identifying profitable products requires conducting extensive market research with various tools and techniques.

The following subsections delve deeper into popular product research tools and strategies for evaluating competition and demand. With these insights, you’ll be able to identify high-demand, low-competition products that will set your Amazon store apart from the competition and maximize your profits.

Concentrating on premium, higher-priced products can put you in a favorable position to generate substantial profit from your Amazon dropshipping venture, especially when you effectively sell products. In addition, acquiring samples before listing a product on Amazon can help forecast customer reception and ensure the product aligns with your target audience’s expectations.

Let’s explore the tools and techniques that will enable you to find the most profitable products for your Amazon store.

Product Research Tools

Product research tools are a great way to leverage data from Amazon and identify profitable products. Many different tools are available for this purpose. Two popular options are Jungle Scout and Helium 10. Jungle Scout is a comprehensive tool that provides users with an organized database of products available on Amazon.

You can tailor your queries to the desired product and profit margin, making it easy to find the perfect products for your store. Jungle Scout provides an integrated keyword tool that helps to identify the keywords customers search for to find your products. This tool gives you valuable insights.

This can help you optimize your product titles and descriptions, ensuring they are relevant to buyer’s search queries and enhancing your search visibility. By using Jungle Scout and other product research tools, you’ll be able to quickly identify high-demand, low-competition products that will drive sales and profits for your Amazon store.

While Jungle Scout is an excellent option for product research, there are other tools available, such as Helium 10. Although we don’t have specific information on Helium 10, it is worth considering as an alternative or complementary tool to Jungle Scout for your Amazon product research needs. By using a combination of these tools, you can ensure that you’re finding the best possible products for your store, maximizing your chances of success in the competitive Amazon marketplace.

Evaluating Competition and Demand

Analyzing competition and demand for potential products is crucial before listing them on your Amazon store. Tools such as Jungle Scout, Helium 10, and AMZScout can be utilized to analyze competition. These tools can help you determine the number of competitors, pricing structures, and product reviews. In addition, these tools can provide information regarding the keywords they are targeting, their sales history, and their product rankings.

You can use tools like Google Trends, Amazon Best Sellers Rank, and Amazon Reviews to analyze demand. These tools can help you determine the number of individuals searching for a product, the average cost of the product, and the average rating of the product. By comparing competition and demand, you can make an informed decision about whether to list a product on your Amazon store, maximizing your chances of success in the marketplace.

Choosing Reliable Dropshipping Suppliers

Identifying and scrutinizing reliable dropshipping suppliers is key to the prosperity of your Amazon store. You can explore digital resources and schedule meetings with wholesale suppliers to establish contact with potential suppliers. When assessing potential suppliers, consider their inventory management, fulfillment process, and payment terms. It’s also important to refine your presentation and demonstrate that you have substantial experience in the field, as this can help you gain the trust of suppliers and avoid appearing as a novice.

Once you’ve identified a potential supplier, it’s crucial to establish a dropshipping contract with them. This contract should provide a letter of authentication indicating that you are authorized to dropship their products. Additionally, if you plan to use Aliexpress to fulfill dropshipping orders, be sure to contact the supplier in advance to confirm that they will not send orders with their business details, as Amazon does not allow this.

By choosing reliable dropshipping suppliers and ensuring they meet Amazon’s requirements, you’ll be well on your way to building a successful online store and thriving online business.

Supplier Directories

Supplier directories are a handy resource for locating potential drop shipping partners. These online databases allow for easy identification of dropshipping suppliers and gathering detailed information about their products, pricing, and shipping policies. SaleHoo Directory is widely acclaimed as one of the premier supplier directories for dropshipping in 2023. By using SaleHoo and other reputable directories, you can save time and effort in finding reliable suppliers for your Amazon store.

When evaluating potential dropshipping partners through supplier directories, it’s important to consider factors such as:

  • Product selection
  • Pricing
  • Shipping policies
  • Customer service
  • Other relevant factors

This will help you identify suppliers that align with your business goals and meet Amazon’s requirements, ensuring a smooth and successful drop shipping operation.

In addition to SaleHoo, other reputable supplier directories are available, such as Worldwide Brands. By exploring multiple directories and comparing the suppliers they list, you’ll be able to make an informed decision about which suppliers to partner with for your Amazon dropshipping business.

Building Supplier Relationships

Forging robust relationships with your suppliers is integral to the flourishing of your Amazon dropshipping venture. Open communication, clear contracts, and quality control measures are key components of successful supplier partnerships. By fostering positive relationships with your suppliers, you’ll be better positioned to negotiate favorable terms, ensure timely order fulfillment, and maintain customer satisfaction.

In addition to communication and contracts, monitoring your suppliers’ performance and addressing any issues that may arise is important. By staying proactive in managing your supplier relationships, you can maintain a high level of quality and service for your Amazon store, ensuring the long-term success of your dropshipping business.

Creating High-Converting Product Listings

Creating high-converting product listings on Amazon is key to bolstering your sales and profits. This involves:

  • Fine-tuning product titles
  • Optimizing product images
  • Crafting compelling product descriptions
  • Implementing effective pricing strategies

By focusing on these elements, you can captivate and resonate with potential buyers, increasing your chances of making sales.

In the following subsections, we’ll delve deeper into the best practices for keyword optimization and image and description creation, providing you with valuable tips to make your product listings stand out from the competition.

Keyword Optimization

Using relevant keywords in your product titles and descriptions is crucial for ensuring your listings appear in search results when potential buyers are looking for products like yours. Keyword optimization, or keyword research, involves identifying and analyzing search terms that people enter into search engines and utilizing that data to boost the visibility and ranking of your product listings.

To optimize your keywords, you can:

  • Use tools like Jungle Scout’s built-in keyword tool, which provides insight into the keywords customers are searching for to discover your products
  • Track keyword performance
  • Update your content regularly
  • Prioritize creating content that is relevant and engaging

By optimizing your product listings with the right keywords, you’ll ensure that your products appear in search results for the most relevant queries, increasing your visibility and chances of attracting more qualified leads to your Amazon store.

Image and Description Best Practices

Creating high-quality images and compelling product descriptions is essential for converting visitors into buyers on your Amazon store. When it comes to images, it’s important to use high-quality images, include multiple images from various angles, and showcase lifestyle or inspiring images to provide context to potential buyers.

Product descriptions should be engaging, informative, and easy to read. By optimizing your descriptions with relevant keywords and highlighting the unique features and benefits of your products, you’ll create compelling content that encourages potential buyers to make a purchase.

By following these best practices for image and description creation, you’ll ensure your product listings stand out from the competition and maximize your chances of converting visitors into customers.

Managing Inventory and Order Fulfillment

As an Amazon dropshipper, proficiently managing inventory levels and aligning stock with your suppliers is critical to guarantee seamless order fulfillment and uphold customer satisfaction. Submitting and shipping orders promptly is essential to maintaining a positive reputation on Amazon and preventing the possibility of account suspension. In addition, synchronizing inventory and correlating Amazon ASINS and UPCs with the products sold by your supplier guarantees that your product listings accurately reflect the product shipped.

Managing returns is another important aspect of order fulfillment. In Amazon dropshipping, processing customer returns is a crucial step, as customers are required to send the product back to the supplier, and the supplier has the authority to decide whether to provide a refund depending on the condition of the item. By having a clear process in place for managing returns and addressing customer concerns, you’ll maintain customer satisfaction and protect your reputation on the platform.

To prevent the cancellation of orders and potential account suspension, it’s important to maintain current inventory levels and employ automated pricing tools. This is especially important in the competitive Amazon marketplace, where prices can change frequently and suppliers may modify their pricing structures.

By staying proactive in managing your inventory and order fulfillment processes, you’ll ensure a smooth and successful drop shipping operation. This will help you maintain customer satisfaction and prevent potential issues that could negatively impact your Amazon store.

Promoting Your Amazon Store

Beyond crafting high-converting product listings and managing inventory, promoting your Amazon store to boost traffic and sales is of significant importance. Various marketing strategies can be employed to achieve this, including Amazon PPC ads, social media marketing, and email campaigns.

Amazon PPC (Pay-Per-Click) ads can optimize your product’s visibility by elevating its ranking in Amazon’s search results for relevant keywords. Investing in Amazon PPC ads’ll increase your store’s visibility and reach more potential customers. Social media marketing and email campaigns can also help drive traffic to your Amazon store, providing additional opportunities for growth and sales.

Leveraging external marketing strategies, such as Facebook ads, blogging, and email marketing, can also help drive traffic to your Amazon product listings and increase sales. By utilizing a combination of these marketing strategies, you’ll be able to effectively promote your Amazon store and maximize your chances of success in the competitive marketplace.

Monitoring Performance and Scaling Your Business

Keeping track of your Amazon store’s performance and expanding your business is vital for securing long-term success. By analyzing sales, profits, and customer feedback, you can pinpoint opportunities for improvement and make informed decisions to optimize your store’s performance.

To monitor the performance of your Amazon store, you can utilize the dashboard within the Insights tab of the Stores interface to analyze:

  • Daily visits
  • Page views
  • Conversion rate
  • Sales
  • Customer feedback

Regularly reviewing these metrics allows you to identify trends, track progress, and make data-driven decisions to grow your business on Amazon.

Regularly monitoring performance metrics, such as:

  • Sales
  • Conversion rate
  • Inventory performance index
  • Order defect rate
  • Late shipment rate

This will provide valuable insights into the performance of your Amazon store. These metrics can be accessed in your Seller Central account under the Performance tab. By staying proactive in monitoring your store’s performance and addressing any issues that may arise, you can maintain a high level of quality and service, ensuring the long-term success of your dropshipping business.

To maximize the growth of your Amazon dropshipping business, focus on expanding your customer base, optimizing your product listings, and broadening your product selection. Utilize Amazon’s advertising tools to expand your store’s visibility and reach more customers. Additionally, consider partnering with other Amazon sellers to broaden your reach and product selection, further increasing your chances of success in the competitive marketplace.


Throughout this comprehensive guide, we’ve provided you with invaluable tools, strategies, and insights for starting and scaling a successful Amazon dropshipping business. By following the steps outlined in this article, you’ll be well on your way to building a profitable online store, maximizing your chances of success in the competitive Amazon marketplace. Remember that with determination, research, and the right guidance, anyone can unlock the potential for success in the world of Amazon dropshipping.

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