Alright, folks, let’s cut through the noise and get straight to the point. You’re here because you want to leverage Pinterest to build an email list that’s not just big, but filled with engaged subscribers genuinely interested in what you offer. Pinterest is a goldmine for this, but only if you know how to dig. So, let’s roll up our sleeves and dive in.

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Step 1: Get Your Foundation Right

First off, switch to a Pinterest Business Account. This is non-negotiable. You need those analytics, and you need the ability to run ads. Make sure your profile is clean, your bio tells your story, and you use a profile picture that pops.

Example:

Imagine you’re running a DIY crafts blog. Your profile should scream creativity and inspiration. Use a bright, eye-catching profile picture, maybe something you’ve created, and a bio that makes people want to learn more from you.

Step 2: Create Killer Boards and Pins

Here's a featured blog image for the step "Create Killer Boards and Pins" in building an email list with Pinterest, designed to showcase creative and organized Pinterest boards filled with compelling pins.

Content is king, and on Pinterest, it’s all about visuals that stop people in their tracks. Create boards that are not just relevant to your niche but are also organized and appealing. Each pin you create needs to be high-quality, with compelling images and descriptions that hook people in.

Pin Example:

If you’re that DIY crafts blogger, create a pin showcasing a stunning, easy-to-make craft, with a text overlay that says, “5 Easy Crafts to Make This Weekend.” The image should be so enticing that people can’t help but click.

Board Example:

Have a board titled “DIY Crafts for Every Season” filled with pins that cater to seasonal trends, making your board a go-to resource year-round.

Step 3: The Lead Magnet

Here's the featured blog image for the step "The Lead Magnet" in building an email list with Pinterest. This design depicts an enticing eBook or exclusive content being offered as a free download, highlighting the value and exclusivity of the lead magnet

You need a lead magnet, something so valuable that people will happily exchange their email for it. This could be an eBook, a webinar, a discount code, or an exclusive video tutorial. Make sure it’s something that delivers real value and is directly related to your Pinterest content.

Stan is a popular software that allows you to create a lead magnet, upload it (as a PDF for example), provide registration, and deliver your item.

Take a free trial of Stanstore using this link.

Lead Magnet Example:

Offer a downloadable PDF guide titled “10 Stunning DIY Crafts You Can Make in Under an Hour” as a free gift for signing up to your email list.

Step 4: Optimize Your Pins for Conversion

Every pin that’s part of your list-building strategy should have a clear call-to-action (CTA). Use the pin’s description to tease your lead magnet and make it clear what people will get by clicking. The link on your pin? That should go straight to a landing page where they can sign up to get the lead magnet.

CTA Example:

“Want to make stunning DIY crafts in under an hour? Click to get your FREE guide now!”

Step 5: Landing Page Magic

The landing page you direct your Pinterest traffic to needs to be on point. It should be visually consistent with your pin, have a compelling headline, and a simple sign-up form. The fewer the fields, the better. Just go for the email address if you can.

You can use your stanstore to create your landing page.

Landing Page Tip:

Use images and testimonials that reinforce the value of what you’re offering. If it’s a craft guide, show off some of the crafts. Make it irresistible.

Step 6: Engage and Grow

Pinterest is a social platform, so engage. Follow boards in your niche, comment on pins, and repin content that your audience will find valuable. Use Pinterest Analytics to see what’s working and do more of that.

Engagement Tip:

Run a “Pin to Win” contest where people must follow you and pin from your “Contest” board. It’s a great way to increase engagement and visibility.

Step 7: Rinse and Repeat

The key to success on Pinterest, like any platform, is consistency. Keep pinning, engaging, and optimizing your strategy based on analytics. The more you put into it, the more you’ll get out of it.

Consistency Example:

Schedule daily pins using a tool like Tailwind, ensuring your content is always fresh and visible.

Wrapping Up

Building an email list with Pinterest isn’t rocket science, but it does take effort and strategy. Focus on creating great content, providing value through lead magnets, and engaging with the Pinterest community. Do this consistently, and watch your email list grow with subscribers who are genuinely interested in what you have to offer.

Remember, it’s not about the numbers; it’s about building a community of engaged followers who trust what you have to say. Now, go out there and start building that list.

You’ve got this!