29 of The Best Real Estate Agent Websites for 2020 [Get the List]

This article will do everything from breaking down the components of a great real estate agent website and what it should have before and after it’s built, what’s important to Google and more importantly, to the customer, and which vendors are providing the best real estate website this year.

Build Your Own Tutorial

**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. I also have an interest in Ballen Brands which is owned by my brothers Jeff and Paul Helvin. Affiliate Disclosure.

Lori Ballen’s Tips

I’m Lori Ballen, a real estate agent, and digital marketer. For 20 years, I’ve been building websites. I’ve used boxed products, real estate broker provided platforms, and other solutions such as Market leader, Placester, and Point2Agent. By far, I prefer WordPress.

After building lead generation tools for so many years, I founded a digital marketing company for real estate agents called Ballen Brands. In 2019, I gave that company to my brothers holding a small interest. I wanted to focus my time on testing and measuring lead generation strategies. They provide real estate agent websites and services based on my personal strategies, so they will be mentioned a few times in this guide.

Here are my tips for choosing a top IDX website that acts as an asset, not a drain. There are many to choose from, and I’m passionate about the following suggestions.

1. Choose a website (such as a BREW) you own or at least can backup the database.
2. Don’t choose a website that limits you on pages, plugins, codes, etc.
3. Choose a web host you can access directly such as WP Engine or Flywheel
4. Choose a web developer that will support you as you grow, not a one and done
5. Don’t buy a real estate website in a box without knowing how far you can grow it
6. Choose an IDX that you can log into and customize such as IDX Broker
7. Be sure to register your own domain that you own and have control over. Godaddy is an easy solution for this.
8. Choose a website that allows you to use plugins or codes that create functions such as a lead generation bar or slide-in offers. After all, most of us don’t just want a website. We want leads!

Website Developers

Choose what’s right for you. Interview several providers. Compare costs, features, and ownership. You’ll want to be sure you own the domain and content and that if you move brokers, your site moves with you. There’s not much worse for search engine rankings than starting over!

Ballen Brands BREW: Ballen Real Estate Websites

Ballen Brands – 702.917.0755 (In full disclosure, this is my brothers’ company, so I’m a bit bias on this one).

The team at Ballen Brands prides itself on being different and on choosing function over fancy having tested and measured web performance and customer experience for nearly two decades. When you choose  Ballen Brands, you choose proven results and a team that cares about your success. Ballen’s goal is to empower agents to take control of their marketing platform.

Complete with analytics, a lead dashboard, custom templates for real estate market reports, community pages, and blog posts, drag and drop home page editor, reviews content blog and page, cornerstone content and so much more. The Infused BREW (Ballen Real Estate Websites) will give you access to the robust CRM tools of Infusionsoft with lead cultivation campaigns.

• It’s your website, you own it
• Fully Growable without limitation
• Designed by Mega Agent Lori Ballen
• Analytics Integration
• Home Value Tool Integration
• IDX Integration and Customization
• Buyer and Seller Content
• Infused BREW CRM Option
• Slide-In, Pop-up Offers Integration
• Chat Integration
• PPC Lead Generation Options
• On-Site Training
• Pipeline Management
• Buyer and Seller Lead Magnets
• Email and Marketing Tools
• Lead Distribution tools
• Automated Buyer Listing alerts and Log-In for Favorites
• Team or Single Agent Dashboards and Pipelines
• Tasks and To-Do Reminders
• Seller Marketing Reports via the L2L Integration
• Virtual Tour Builder via the L2L Integration
• Landing Pages and Listing Marketing via the L2L integration
• Home Values and SMS Bots via the L2L Integration
• SMS Text Options and Automated Campaigns
• Unlimited Categories, Posts, and Landing Pages
• Listing Sitemap
• SEO Wizard (Yoast)
• Team Page
• Referrals
• Customization
• Ability to Clone pages
• Contact Forms
• Pinterest Rich Pin Settings
• Facebook Lead Ads (additional fee)
• Google Ads (additional)
• Web Visitor Tracking
• SEO Site Map
• Social Sharing
• Multiple layers of IDX Registration Options

Pricing: You’ll pay an affordable upfront fee to set up your website and hosting. Prices are around $1500 – $2500 for set up and integration and you can discuss payment options. Your monthly fees from there depending on your integrations such as IDX, CRM, Analytics, Lead Magnets, etc. and most find this more affordable than the leased websites. In addition, each of the integrations is set up under your name so you can upgrade, downgrade, cancel, grow, etc. at your own pace. And you own it. It’s yours.

Ballen Real Estate Agent Websites: Call 702-917-0755.

Boomtown

Real Estate CRM + Lead Generation + Consumer Website + Success Management.

• IDX
• CRM
• PPC Lead Generation Options
• Marketing Automation
• Lead Qualification
• Pipeline Management
• Lead Magnets
• Email and Marketing Tools
• Lead Generation Tools
• Instant Home Valuation Tool

We were unable to find public pricing, but articles show a range of $1000 – $2000 per month. We believe that includes some sort of lead generation via Pay Per Click, but you should speak with a Boomtown consultant to verify. Sales: (855) 842-5077

BRIVITY

Created by Mega Agent Ben Kinney, Brivity is a popular solution because of it’s built-in seller tools.

• IDX
• Listing Alerts
• Market Reports
• Manage and Market Your Listings
• Seller Reports
• Landing Pages
• Click to Call Feature
• Texting
• Auto Plans
• Text Lead Capture

Call for Pricing. Tell them Lori Ballen from Las Vegas sent you. +866 295 3322

CINC

CINC, also known as Commissions Inc is a robust real estate platform that aims to have you engaged with your clients from the first meeting to “just sold”. Along with practicing proven strategies, CINC allows you to stay on the mind of your customers and clients throughout the real estate buying process.

• Lead Generation
• Lead Engagement
• Lead Nurturing
• Lead Management
• Lead Conversion
• Client Retention

While we couldn’t find public pricing, this article showed prices at $1800 – $2500 per month.

Sales: 770-970-9222

Website Box

Website box is a do it yourself solution similar to setting up a WordPress Website on WP Engine or Go Daddy. If all you want is a calling card with IDX or a pay per click website, something like this can be fine. If you want to build an asset, SEO, etc., you may find limitations here. At $99 per year to $299 per year, you wouldn’t expect much more. It’s simple.

iHome Finder

Gain more Real Estate Leads with a custom IDX solutions for your Real Estate Website.

Features:

• IDX Property Search & Lead Capture
• Market Stats & Reports
• Email Marketing
• Real Estate Agent App
• Real Estate CRM for Teams
• Custom IDX Data API

Real Estate Webmasters (REW)

Real Estate Webmasters (REW)”]Buyer & Seller Lead Generation, Custom REALTOR® Websites

• SEO
• Custom Web Design
• PPC
• Branding
• CRM

Ultra Agent

Another “boxed” solution-driven primarily by a standard theme and IDX. There’s nothing wrong with that if you want a simple IDX Website. It’s inexpensive and provides all of the standard IDX Features.

RealtySoft

Standard IDX Website for Real Estate Agents

KW Command Agent Websites

KW Command agent websites are offered to Keller Williams Agents as part of KW Command. Lori Ballen teaches how to build them out and her brothers at Ballen Brands, a KW command friendly marketing company can also build it out for the agent for a fee. 702-917-0755.

Placester Real Estate Agent Websites

Get up and running quickly and easily with our simple, intuitive interface. $99-$199 per month. Fairly easy to use. Built on a WordPress platform yet with limitations on the ability to add many of the WordPress features available.

• Mobile-Friendly Websitesite hosting Included
• IDX Listing Integration Capability
• Customizable Site Templates
• Built-in Blogging
• Advanced Lead Capture
• Dynamic Map Search
• Customizable Landing pages
• Home Valuation Pages
• Lead Management Tools
• Email Marketing Tools2,500 recipient limit per email
• RealSatisfied Agent PRO
• Phone & Email Support

Agent Image

Call Now & Get Your Free Web Design Consultation With The Experts In Real Estate Websites. Agent Image – 20 Years Of Specializing In Stunning Websites For Real Estate Professionals. Custom Design. Mobile Optimized. SEO Packages. Advanced IDX. 1.800.979.5799

Real Geeks

Offers custom IDX real estate agent websites and web design for Realtors who want to convert more leads into clients.

Some of the tools Real Geeks offers are:

• IDX Real Estate Websites
• Lead Manager CRM
• Facebook Marketing Tool
• Property Valuation Tool
• Analytics
• SMS Auto Responder
• Market Reports
• Drip System
• Mobile App

Easy Agent Pro Real Estate Websites

Get, keep and grow more clients! Learn our simple and effective strategies to generate real estate leads today with LeadSites by Easy Agent PRO.

• Customization
• Premium Templates
• IDX
• Listing Flyers
• Blogging & Pages
• Neighborhood Farms
• Instant Home Valuation
• CMAs
• Guides
• Pop-Ups
• Landing Pages
• Locked Pages
• Contact Forms
• Schedule Calls
• Lead Capture
• Google Ads
• Facebook Retargeting
• Facebook Lead Ads
• Pinterest Retargeting
• Lead Management CRM
• Activity Tracking
• Email
• CRM Integrations
• Automated Replies
• Texty Codes
• Round Robin
• Facebook Messenger
• Automate with Zapier
• Open House Sign In
• Reviews
• Team Roster
• Social Post Scheduling
• Analytics
• Listing Sitemap
• SEO & RSS

Pricing: $149 – $259 per month with annual discounts

Property Minder

Customer Support, Sales Inquiries, Personal Training. info@propertyminder.com. 1101 So. Winchester Blvd., Suite J-225. San Jose, CA 95128. Priced at $39 per month and up.

The all-inclusive and personally branded Toolkit includes:

• Responsive MLD Search
• CRM
• SEO Tools
• Social Sharing
• Mobile Apps
• Lead Generation Tools
• Website Editor
• Secure Log In
• Cloud-Based Storage
• Client Tracking

🏡 Real Estate Agents can use this link to try Listings To Leads, real estate listing marketing tool

iHOUSEweb

iHOUSEweb provides IDX websites for Realtors and real estate professionals. Website packages include marketing tools for lead generation and much more

• Integrated IDX
• Customizable Designs
• Turboleads CRM
• Turboleads Mobile App

Agent Fire

One of the better platforms in hyperlocal websites Agent Fire provides various plans that fit every skill level. These are lead generation platforms that have special features designed to generate leads.

Agent Fire offers 3 “Spark” Plans.

1. Spark Custom: $1998 plus $129 per month Set up For you
2. Spark Express: $99 set up, $129 per month
3. Do it Yourself: $129 per month

Real Estate Tomato

Real Estate Tomato was one of the earlier developers. They build custom WordPress IDX websites with a listed $1999 set-up fee plus monthly hosting.

Call: (530) 828-6764

Agent Evolution

WordPress websites for Realtors.  Options span from complete agent websites to WordPress real estate themes & listing templates. Agent Evolution is now an IDX Broker Company. They build IDX Broker Home Sites.

There are 3 plans:

• Agent Plan: Starts at $150 per month
• Team Plan starts at $160 per month
• Office Plan starts at $190 per month

Kunversion

Customized Websites Services: Branded Themes, FB Live Chat, On-Site SEO Tools, Training & Webinars. Kunversion is a powerful website solution with its KV core version popular with the eXp brokerage.

• Website and IDX
• Lead Engine
• Smart CRM
• Listing Management and Promotion

Get a Demo by calling: (800) 656-1646

Chime

Chime appears to build pretty standard IDX WordPress websites with real estate themes and offers a CRM as well.

LinkURealty

Real Estate CRM + Lead Generation + Consumer Website + Success Management.

DAKNO

Dakno Real Estate website design and marketing for real estate professionals including IDX, MLS integration, marketing strategy, and search engine optimization.

Square1Group

Drive Traffic & Capture Leads. Mobile responsive with IDX & CRM integration.

Website Express

Award-winning website design for estate & letting agents Free Cancellation · Fast Response · 15 years experience · Affordable Pricing integration.

Style Agent

Responsive mobile real estate website design built on the powerful WordPress platform. Our 3/4 custom real estate websites are designed to get you noticed.

Pro Agent Websites

Providing state of the art Real Estate Agent and Real Estate Broker websites. Completely supports IDX Listings from Sandicor, CRMLS, RMLS, CARETS

AgentWebsite

Official Home of AGENTWEBSITE - Websites & Hosting for REALTORS® Agents & Brokers. From $29.00 ~ 24/7 Support, E-mail, IDX, Free domain, Control

Zipper Agent

• IDX Website
• Email and Calendar Sync
• Lead Capture
• Round Robin Routing
• Drip Campaigns
• Lead Notification
• Mobile CRM
• Pipeline Management
• Reporting and Dashboards

3 Plans:

• Essentials: $79 per month
• Professional: $99 per month
• Optimum: Contact for Pricing
• 1-800-350-3695

FAQ

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