The #1 Copywriting Portfolio to Skyrocket your Income

Here’s a riddle: What’s the one thing potential clients will ask you before entrusting you with their brand’s voice? Bingo! They’re going to ask to see your portfolio. Now, let’s say you’ve got a stunning portfolio in hand—do you think you could land $3,000/month clients? Absolutely. So, if you don’t have a portfolio yet, or if your existing one isn’t landing you the kind of clients you dream about, you’ve stumbled upon a goldmine here. This guide teaches you how to create a copywriting portfolio to win better clients.

You may be wondering why I chose to talk about building a portfolio for copywriters. If you’re like many who’ve dabbled in the copywriting arena, you’ve likely faced that awkward “may I see your portfolio?” question with a pang of dread. This guide isn’t just about creating a portfolio; it’s about crafting a masterpiece that will make prospective clients drool. Because let’s face it, a strong portfolio isn’t just a display; it’s your own personal superhero, flying you toward success.

What You’ll Learn and Why It Matters

By the end of this tutorial, you will learn:

  1. The importance of emails in your portfolio.
  2. How to include sales and opt-in pages that wow.
  3. Showcasing your work in a digestible, visually appealing format.
  4. Decoding the intentions behind your copy.

Ready to make your keyboard your chisel and the web your canvas? Let’s dive in.

Key Takeaways

Here are the key takeaways from the video transcript on how to build a copywriting portfolio to close $3k/month clients:

  • 📋 A well-prepared portfolio helps you close more clients and allows you to charge more by enhancing your perceived value.
  • 📂 There are two types of portfolios: “work” portfolios with past client work, and “practice” portfolios featuring untested pieces. Both are useful.
  • 📊 If you have data-backed results for your copywriting, definitely include them in your portfolio to strengthen your credibility.
  • 📧 Start with emails in your portfolio because they are short, easily consumable, and can quickly show your writing skills.
  • 🎯 Make sure your portfolio pieces align with the niche of the clients you are targeting to demonstrate relevance.
  • 🗞️ Incorporate different types of copy like sales pages and opt-in pages to avoid appearing one-dimensional. Headlines are especially crucial to demonstrate your skill in.
  • 🎨 Designing your copy into a visually appealing page using tools like Canva can elevate your portfolio’s impact.
  • 🎭 Reveal the intentions behind your copy to educate potential clients on why it’s effective.
  • 📣 Good outreach is essential; having a great portfolio won’t matter if you can’t get it in front of the right people.

Create a Standout Copywriting Portfolio: Examples, Tips & Strategies

The world of copywriting is competitive, and standing out among a sea of talented writers is no small feat. A standout copywriting portfolio can make all the difference when attracting clients, showcasing your expertise, and building your career. In this blog post, we’ll explore the key elements of creating a strong copywriting portfolio, examine inspiring examples, and share strategies and tips to help you craft an engaging and memorable portfolio that captures your unique voice and talents.

Key Takeaways

  • Create a standout copywriting portfolio with the right writing samples, an appealing organization & your unique voice.
  • Enhance it w/ case studies, client testimonials & SEO strategies to attract potential clients.
  • Leverage social media platforms for networking and outreach to maximize visibility!

Building a Strong Copywriting Portfolio: Key Elements

A strong copywriting portfolio is the foundation of your freelance career. It’s the first impression potential clients have of your abilities as a freelance copywriter, and it’s crucial to showcase your best work in a way that’s both engaging and professional. By creating compelling copywriting portfolios, you can effectively demonstrate your skills and attract more clients. In addition, having a well-rounded writing portfolio can further enhance your credibility in the eyes of potential clients.

We will delve into the three fundamental elements that make a standout copywriting portfolio: choosing writing samples, organizing the portfolio, and expressing your unique voice.

Writing Samples Selection

Your writing samples are the heart of your copywriting portfolio. Including diverse samples demonstrates your range of writing skills, expertise, and adaptability to different clients and industries. Make sure to incorporate:

  • Technical writing
  • Marketing writing
  • Business writing
  • Blog copy
  • Guest post samples

This will showcase your versatility.

Choose writing samples that emphasize your result-oriented approach, problem-solving skills, and adaptability across various clients and industries. Showcase examples of work you’re passionate about and want to pursue further, and make sure potential clients can easily get in touch with you through a contact page on your portfolio website.

Portfolio Organization

A well-arranged and visually engaging portfolio facilitates potential clients in effortlessly navigating through and finding pertinent samples. Start by choosing a user-friendly platform or website host that allows you to display your copywriting services and portfolio in an attractive and organized way.

Categorize your portfolio or divide it into sections so that prospective clients can find relevant samples effortlessly. Showcase your best work in each category, including a range of copywriting work that demonstrates your unique personality, impressive skills, and relevant experience.

Showcasing Your Unique Voice

Distinct writing style and voice differentiate you from other copywriters. Let your personality resonate in your portfolio to set you apart., including both humorous and serious pieces, to help you stand out and attract clients who appreciate your style.

To make your copywriting portfolio stand out and advance your copywriting career, specialize in a niche or industry that aligns with your skills, interests, and experience. Carefully select writing samples that demonstrate your individual approach and creativity to truly showcase your one-of-a-kind voice.

Inspiring Copywriting Portfolio Examples

Having learned the crucial elements of a robust copywriter portfolio, we will now examine some inspiring examples demonstrating innovative design, niche expertise, and a results-oriented approach to website copy.

These standout portfolio examples can serve as a source of inspiration and guidance as you build or revamp your own copywriting portfolio website.

Example 1: Innovative Design

Innovative design can make a copywriting portfolio truly captivating. Creative design elements and visuals can engage visitors and showcase the writer’s unique style. One such example is Selena Hill’s Case Study pages for Yum Bum Undies, which demonstrates a clean and organized portfolio.

Another example is Ashlyn Carter’s copywriting portfolio, which features:

  • Tailored service packages
  • An impressive portfolio
  • An informative About page
  • An insightful blog with great articles for DIY business owners

Her portfolio is full of spunk and showcases her unique writing style and voice.

Example 2: Niche Expertise

Highlighting niche expertise in your portfolio demonstrates a deep understanding of a specific industry and the ability to create targeted content. For instance, Emma Buckley’s portfolio categorizes her case studies into social media copy, blog posts, and infographics and handouts, showcasing her versatile expertise.

Carline Anglade-Cole’s copywriting portfolio concentrates mainly on alternative health topics. Her extensive experience in creating direct mail packages and web pages in this niche makes her a highly accomplished expert in the field.

Example 3: Results-Driven Approach

A results-driven approach in a copywriting portfolio emphasizes the writer’s ability to deliver measurable results for clients. Showcasing successful projects and case studies can demonstrate your skills and expertise to potential clients.

For example, Dave Harland, a copywriter, was part of a team that successfully promoted the World Expo 2020 in Dubai with Create Media Group. He crafted video scripts for hundreds of short videos and hundreds of social media posts to promote the Expo, showcasing his ability to deliver high-impact, results-driven work.

Tips for Creating a Compelling About Page

An engaging and memorable About page is crucial for your portfolio page, as it provides potential clients with a glimpse into your professional background and personal story.

We will uncover ways to use personal storytelling, professional background, and fun facts to craft a captivating and unforgettable About page for your copywriting portfolio.

Personal Storytelling

Sharing your personal journey as a copywriter can help potential clients connect with you and better understand your passion for your craft. Include challenges you’ve faced, successes you’ve achieved, and what led you to pursue a career in copywriting.

For example, Ashlyn Carter’s About page on her portfolio website shares her story, passion for writing, and her professional journey as a copywriter. Her story is engaging, cheerful, and provides a comprehensive overview of her professional background and qualifications.

Professional Background

Highlighting your professional background is essential to establishing credibility and showcasing your expertise. Include the following information in your About page to demonstrate your skills and expertise as a copywriter:

  • Experience
  • Education
  • Relevant certifications
  • Awards

Gari Cruze’s About page, for example, provides an engaging and detailed overview of his professional background, including his impressive writer resume and contact information for potential clients to get in touch with him.

Fun Facts and Hobbies

Including fun facts and hobbies in your About page can make it more relatable and showcase your personality. Share interesting personal details and hobbies to give potential clients a glimpse into your life outside of your work.

For instance, Alaina Thomas’s About page provides a dual perspective of her identity, featuring a lighthearted list of “fun facts” alongside a comprehensive “nothing but the facts, ma’am” resume. This unique approach allows potential clients to connect with her on a personal level while still understanding her professional expertise.

Enhancing Your Portfolio with Case Studies

Case studies, an integral part of any copywriting portfolio, effectively showcase your best work and provide a platform for client feedback. In this guide, we will explore how to:

  1. Select suitable projects for case studies
  2. Structure case studies effectively
  3. Feature client testimonials as social proof, demonstrating your ability to fulfill and exceed client expectations.

It’s vital to be selective when choosing projects for your case studies,

Choosing the Right Projects

Selecting the right projects for your case studies is crucial in demonstrating your ability to deliver results, solve problems, and adapt to different clients and industries. Include diverse samples of your work in your portfolio to showcase your versatility and expertise.

One way to choose the right projects is by focusing on those that highlight your ability to deliver results, solve problems, and adapt to different clients and industries. Showcasing examples of work you’re passionate about and want to pursue further can help you stand out from the competition and attract the right clients.

Structuring Your Case Studies

An orderly and succinct presentation of your case studies is critical for leaving a compelling impression on potential clients. Include an introduction, challenge, strategy, execution, results, and key takeaways for maximum impact.

A well-structured case study should provide a comprehensive overview of the project, detailing your role, how your work helped the client achieve their goals, and any obstacles you faced along the way. By keeping your case studies succinct and including captions for enhanced comprehension, you can create a powerful showcase of your skills and expertise.

Showcasing Client Testimonials

Client testimonials are a powerful way to provide social proof and demonstrate your ability to meet and exceed client expectations. Including detailed, specific testimonials that emphasize the results achieved through your copywriting work can be incredibly impactful in your portfolio.

For example, showcasing testimonials from well-known or respected clients in your industry can have a powerful effect on your portfolio. Additionally, including examples of how your copywriting improved the client’s business, such as increased sales or improved brand recognition, can further demonstrate your skills and expertise to potential clients.

Promoting Your Copywriting Portfolio Online

Increasing your portfolio’s visibility is key to drawing potential clients and expanding your freelance business. We will uncover online portfolio promotion strategies, including leveraging social media platforms, networking and outreach, and implementing SEO strategies.

Leveraging Social Media Platforms

Social media platforms like LinkedIn, Twitter, and Facebook offer an excellent opportunity to share your portfolio, showcase your work, and engage with your audience. Use relevant hashtags, collaborate with influencers, and share your portfolio link regularly to reach a wider audience and attract potential clients.

Additionally, consider using visual platforms like Instagram, YouTube, and Pinterest to showcase your work in a more engaging and creative way. These platforms can help you connect with potential clients, demonstrate your expertise, and build relationships with others in your industry.

Networking and Outreach

Connecting with other professionals in your industry, attending networking events, and reaching out to potential clients can help you promote your portfolio and build relationships. Some networking platforms that can help you connect with potential clients and showcase your copywriting skills include:

  • LinkedIn
  • Upwork
  • Fiverr
  • ProBlogger Job Board

Attending industry events can also help you stay informed on the latest trends and best practices in the field, which can be applied to your portfolio to make it more attractive to potential clients. These events often attract a wide range of people, including decision-makers and influencers, providing valuable exposure and increased visibility for your work.

Search Engine Optimization (SEO)

Optimizing your copywriting portfolio for search engines can help you increase its visibility and attract more potential clients. Use relevant keywords, create high-quality content, and build backlinks to improve your online visibility and search engine rankings.

Implementing SEO strategies can be time-consuming, but the effort is well worth it. By optimizing your portfolio for search engines, you can drive more website traffic, maximize the visibility of your work, and attract more potential clients who are searching for copywriting services like yours.


In conclusion, creating a standout copywriting portfolio is essential for showcasing your skills, expertise, and unique voice. By selecting diverse writing samples, organizing your portfolio effectively, leveraging social media platforms, networking and outreach, and implementing SEO strategies, you can build a strong portfolio that attracts potential clients and helps you grow your freelance business. Remember, your portfolio is an ever-evolving representation of your work, so keep updating it with new projects and experiences to stay relevant and competitive in the world of copywriting.

Frequently Asked Questions

What should a copywriting portfolio include?

A copywriting portfolio should include samples of your work, testimonials from past clients, certifications, blog posts, advertisements, marketing materials, social media posts, product descriptions, articles and scripts to showcase your skills and professional history.

What is copywriter portfolio?

A copywriter portfolio showcases a writer’s past work and presents the skills they have to offer potential clients. It contains examples of blog posts, ads, SEO copywriting, and guest post samples that show off the quality of their writing. Showing off this portfolio is an excellent way to get hired for jobs and impress future clients.

How do I make a copywriting portfolio with no experience?

Offer to rewrite existing sales pages, email sequences, or other copywriting materials for potential clients and use your mock-ups to demonstrate what you can do. If they like your work, you can get paid for it and use it as an example in your portfolio. Use this real life experience and published material to impress potential clients and build a successful copywriting portfolio.

How can I showcase my niche expertise in my copywriting portfolio?

Showcase your niche expertise in your portfolio by including samples of work that illustrate your specialized understanding and ability to create relevant content.

What is the purpose of an About page in a copywriting portfolio?

The About page of a copywriting portfolio gives potential clients an insight into the person behind the business and allows them to read about their professional experience, ensuring they’re making the right decision.

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