The workflow I actually use

Check off each one as you try it on your own site.

Full Video Transcript

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I got into real estate and started teaching it, and that’s how I built my original audience. Then I decided to take some time to focus on building my content marketing business — affiliate marketing, product reviews, Pinterest, blogging, YouTube, digital products, all of that. It was so wonderful. I did that for five years, and I never actually left real estate. It’s funny — if you Google me, it says I’m a former real estate agent. I never left; I just stopped teaching it, so people assumed I had left because I wasn’t talking about it every day. (Raise your hand if you’ve got a brew — woohoo!)

I was building WordPress real estate websites myself, and I was teaching people how to build them. Then I started a marketing agency to build them for you. I decided I really didn’t want to be in the agency space, so Paul and Jeff took over the entire company. They still build things based on me and on what I do in real estate, but they are the owners, and they are the ones providing the service.

As we go through this today — as you’re looking at this real estate website — what I’m about to show you, you can do with AI. If you don’t have a WordPress website, or don’t have the ability to do what I’m showing you, reach out to Jeff and Paul at Ballen Brands. They work on WordPress websites, but they don’t necessarily work on every platform. These websites are specific to real estate, but I know some of you here today are not in real estate — you said, “I’m going to hop on Lori’s webinar because I’m sure I can learn something about Claude.” Jeff and Paul also do regular WordPress websites.

Let me tell you a couple of things first. For this training, I’m going to use Claude. ChatGPT also does a lot of the things Claude does, but I haven’t used it for this particular type of content creation, so you’ll have to test it on your end.

For the purpose of this, I spent the last four or five days having Claude go in and rewrite all of my blogs to get the most traffic and make them money-focused. These are great uses of Claude — if we’re not using AI for systems, we’re really behind, in my opinion. I told it to put a call to action for coaching. I did not tell it to make it purple. I didn’t tell it what art to create, and I didn’t tell it what I wanted it to do visually. What I said was, “I don’t want a wall of ugly black-and-white 2010 blog text anymore. I want it to be visually pleasing, I want it to look good on mobile, and I want it to capture people’s attention.” That’s what I said, and it created this. I was just in awe — this is my new design.

See how it has a video on it? I trained Claude and told it, “Every new blog I write, I want a video on it. Go to my YouTube channel and find the most appropriate video that goes with this page.” If I don’t have a video, I can tell it to build me a to-do list of videos I need to make, or I can tell it to pull something similar.

Let’s scroll down a little and look. Instead of a wall-of-text blog, I wanted visuals — I wanted it to look almost more like a landing page than a traditional blog. This looks so good on mobile.

Then I said I wanted it to quote me something from the article on every post. I don’t really know why — I was just being creative. There’s not always a rhyme or reason to all of this. That’s the beauty of creation: we get to make art, we get to say, “This is what I think I want. This is what I want to try.” That kind of thing.

So here are the tools I use for this, and it put those in there automatically. I didn’t have to go pick an icon — I did none of that. I just told Claude what I wanted.

Then I said, “Put my ebooks on here — let’s sell more ebooks.” So it went to my Fourthwall, got all my ebook links, and put these little calls to action on the page. Then I said, “Make a pin — I want to be able to pin this on Pinterest.” And this is four days worth of work that I’ve been doing on my website.