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Pinclicks is the Pinterest keyword research tool I use before creating any pin, any board, or any piece of content for Pinterest. It exists because Pinterest does not make its search volume data publicly available anywhere, which means creators who are not using a dedicated research tool are working blind. This review covers what Pinclicks actually does, how it integrates into a real production workflow, and whether the cost makes sense.
The Core Problem Pinclicks Solves
Pinterest is a search engine. The keywords you use in your pin titles, descriptions, board names, and profile bio determine which searches your content appears in and how much traffic it receives. Choosing the wrong keyword means your content either does not rank in search at all, or it ranks for a term that very few people are actually searching.
Without Pinclicks, your options for keyword research are limited to Pinterest’s own autocomplete suggestions and guided search bubbles. Both of these tell you what people are searching but give you no indication of volume. You can identify that a keyword exists but not whether it gets 50 monthly searches or 50,000. That volume gap is the difference between building content around a topic that will send consistent traffic and building content around a topic that ranks but reaches almost nobody.
Pinclicks closes that gap. It pulls actual monthly search volume data for any keyword on Pinterest. That number changes everything about how you prioritize your content calendar.
What Pinclicks Shows You
The core view is a keyword and its monthly search volume on Pinterest. Type in any seed keyword, see the volume, and expand to related variations to find which phrasing performs best. This expansion feature is where the most valuable data appears. Variations of the same concept often have dramatically different volumes. “Kitchen organization” might have 800 monthly searches. “Kitchen cabinet organization ideas” might have 4,000. Both are valid keywords for the same type of content, but one has five times more traffic potential. Pinclicks shows you that before you create anything.
Pinclicks also shows trend data, indicating whether a keyword’s volume is growing, stable, or declining over time. This is particularly valuable for seasonal content planning. If you can see that a keyword spikes in November and December, you know to publish and optimize that content in October so it has time to rank before the peak search period arrives.
Related keyword suggestions help you identify secondary terms to weave into pin descriptions and board descriptions. A pin targeting “kitchen organization ideas” benefits from including related terms like “pantry organization,” “cabinet organization,” and “small kitchen storage” naturally in the description. Pinclicks surfaces those related terms with their own volume data so you can prioritize which secondary terms to include.
How I Use Pinclicks in Practice
Every batch content session starts with Pinclicks. Before I open Ideogram to generate an image or Canva to design a pin, I have already identified the specific keywords for every pin in the upcoming batch. I enter seed keywords in my content area, expand to variations, identify the highest-volume phrases for each piece of content I am planning, and note two to three secondary keywords per pin. This pre-research takes fifteen to twenty minutes and determines the direction of everything that follows.
The keyword I identify in Pinclicks is the keyword that goes into the Ideogram prompt to generate a matching image, the keyword in the pin title, the keyword in the first sentence of the pin description, and the keyword in the text overlay of the pin image. The research is not a separate step that happens before the real work. It is the first step of the real work. Everything else is executing on the data.
Pinclicks for Board Research
Board names are one of the most underutilized keyword placement opportunities on Pinterest. Each board sends a keyword signal that helps Pinterest understand what your account covers and who to show your content to. A board name that is a high-volume searchable phrase is a board that earns keyword signals. A board name that is a creative label you invented earns no keyword signals.
I use Pinclicks to validate board names before creating them. If I am building a board for kitchen organization content, I check which variation of the board name concept has the most search volume before committing. Board names are not easy to change after you have pinned hundreds of items to them. Getting the keyword right at the creation stage is worth the five minutes of research it takes in Pinclicks.
The Cost and Whether It Is Worth It
The alternative to Pinclicks is using Pinterest’s search bar and guided bubbles for keyword ideas, with no volume data. That approach works for keyword ideation. It does not work for keyword prioritization. Knowing which of several viable keywords to target first, which variation of a concept has the most traffic, and which topics are growing versus declining requires volume data that only a paid tool provides.
For creators using Pinterest as a primary traffic or income channel, the cost of Pinclicks is justified by a single correct keyword choice. A pin targeting a keyword with 3,000 monthly searches instead of one with 300 generates ten times more potential impressions from the same content investment. That magnitude of improvement from data-informed keyword selection makes the tool pay for itself quickly in real traffic terms.
