If you are looking to build a course to sell online, finding a platform that works for you is essential. In this guide, we will compare 3-course platforms and show Teachable vs. Kajabi vs. Thinkific course platforms.
**This post may contain affiliate links and I will be compensated if you make a purchase after clicking on my links. [Affiliate Disclosure]
I’ve only worked on Kajabi and Teachable so far out these choices. I chose teachable over Kajabi for the affiliate program, to be honest. It had the most aggressive payouts and as a 6-figure earner in affiliate marketing, this mattered.
One of the popular features that make Kajabi stand out is its ability to offer evergreen webinars. At this point, it’s the only of the three: Kajabi, Thinkific, and Teachable that offers that built-in component. Convert-Kit is an option if you’d like to offer evergreen webinars, we suggest trying Webinar Ninja.
Kajabi also offers marketing automation in the form of pipelines. Teachable and thinkific are courses that come in after you’ve generated the sale where Kajabi helps to integrate the lead generation in the form of funnels. Ontraport is the most in-depth with pipelines and funnels if you are looking for an all in one CRM solution.
If you need a funnel builder, check out Click Funnels. It’s top in that niche.
All 3-course builders offer a free trial and discounts when you pay your monthly fees in one annual payment in advance (about 20%). Kajabi’s premier plan is the least expensive of the 3.
Teachable is the winner in overall pricing options. That being said, Kajabi has more bells and whistles.
Teachable offers 3 plans which are each available in a monthly billing cycle or discounted for annual purchases. You can also launch your school for free before determining which paid tier you want.
- Basic: $39.00 per Month or $29.00 in the annual plan
- Professional: $99.00 per month or $79.00 annually
- Business: $499.00 monthly or $399.00 paid up front each year.
Kajabi offers 3 plans which are each available in a monthly billing cycle or discounted for annual purchases.
There is a 14-day free trial but you are required to submit a credit card at that time.
- Basic: $149.00 Per Month ($119.00 mo. with Annual Pay Discount)
- Growth: $199.00 Per Month ($159.00 mo. with Annual Pay Discount)
- Pro: $399.00 Per Month ($319.00 with Annual Pay Discount
Thinkific also has 3 plans which include annual discounts. They also offer a free trial to explore.
- Basic: $49.00 per month or $39.00 per month Annually
- Pro: $99.00 per month or $79.00 per month paid up front each year
- Premier: $499.00 per month or $399.00 per month annually
Ontraport, however, isn’t a course builder specifically. It’s more of a CRM and marketing platform that offers membership sites as part of its suite of services.
It’s reported that the $297.00 per month is their most popular plan.
You can’t get the membership site in the basic plan, so you’d be starting with the $147.00 per month or up plan.
- Basic: $79.00 per month
- Plus: $147.00 per month
- Pro: $297.00 per month
- Enterprise $497.00 per month
Being a 6-figure earner in affiliate marketing with an emphasis on software, I think it’s important to point out the various affiliate programs. The first is how you earn as an affiliate, and the second how you can benefit from others promoting your course affiliate program.
Teachable wins the top award again as it offers the top affiliate program.
- 30% Commission Recurring Forever
- 90-day Cookie
- Monthly Payments
Teachable has a built-in affiliate program that you can offer to your students. The school affiliate program allows you to choose how much commission you give to any student. This amount can vary from student to student. You can also choose the cookie duration.
They offer a paid service to manage your affiliate payouts.
Kajabi’s affiliate program is only offered to those that are paying for the course. Personally, I feel this is one of the drawbacks to their programs. I like to promote software even after the time comes that I may not use it anymore.
This is especially true if I’ve created blogs, videos, pins and am ranking on the search engines for keywords related to that course. I would not want my affiliate links to become invalid.
I also find the recurring commission disappointing in that it only offers the first year commission.
- 15% Commission paid only the first year.
- 30 Day Cookie
- Assets for Promotion
Kajabi does have a school affiliate program as well. It’s manual which means you will have to handle paying out your own affiliates.
- 20% Commission Recurring Forever
- Bonus on Annual Plans ( $25, $75, or $150)
- 90-Day Cookie
- Pays Monthly
- Assets for Promotion
Thinkific offers a school affiliate program that allows you to choose commissions that can vary from student to student. The cookie duration is 30 days.
Payouts are manual. This means you are responsible for manually submitting the payouts.
Ontraport offers an affiliate program.
- 25% Recurring Forever
- Pays Weekly
- A suite of Assets for Promotion
Course Creation Limits
If you are going to be creating more than one course, you may care about how many products you can create in each platform. Having a vision for how you might scale your school is important so that you choose a platform that can grow with you.
Teachable again is the clear winner in the unlimited course options.
- Ulimited Courses
- Basic: 3
- Growth: 15
- Pro: 100
- Basic Plan and Above: Unlimited
Unlike our previous categories, Teachable comes in last on this one with 1-10% transaction fees on the free plan and 5% on the basic plan while the others have no transaction fees. As long as you are using professional or above with teachable, they would all be 0% at that level.
- 1-10% on the Free Plan
- 5% on the Basic Plan
- 0% (new signups after 10/18) on additional plans
- 0% Transaction Fees on All Plans
- 0% Transaction Fees on All Plans
Number of Students
- Unlimited on all Plans
- 1000 Active
- 10,000 Active
- 20,000 Active