I’m going to be honest with you: I’m bored.
If you’re anything like me, you’ve hit that wall—usually right around 2:00 PM—where you look at your “to-do” list and realize you’re just going through the motions. I get so tired of the endless Pinterest SEO talk and the generic “10 Tips” articles that feel like they were written by a robot. I don’t believe 3,000 words are worth the effort anymore if they aren’t actually doing something.
My goal is simple: I want to write articles that drive people from Pinterest and my email list to take a single action. Whether that’s clicking an affiliate tool, grabbing an e-book, or joining my coaching program.
Before we dive into the data, if you want the exact system I use to turn one blog post into a massive traffic ecosystem, grab my Pinterest Power Stack here. It’s how I stay “in the trenches” without burning out.
Moving Forward with the Flow
I don’t “solve problems” every single day in some formal way. I just move forward with a natural flow. This morning, that flow led me to my Pinterest analytics. I didn’t care about “impressions” or “saves”—I focused entirely on outbound clicks. That is the only metric that actually pays the bills.
I had Gemini Pro do a deep-dive surgery on that data, and the “Aha!” moment was immediate.
For a long time, Pink has been my brand’s bread and butter. But the data showed a shift I would have missed if I wasn’t looking: Sage Green is currently outperforming everything. It also confirmed that my audience wants large text overlays on contrasting backgrounds. They don’t want “pretty”—they want “clear.”
The 50-Idea Breakthrough
I asked Gemini to stop looking at what I’ve already done and give me new ideas that would “beat” my current winners. It didn’t just give me a list; it gave me 50 ideas broken down into clusters that actually got me excited to create again:
- Sustainable Luxury
- Tech-Driven Crafter
- Micro-Homesteading in Nature
- Wellness Crafts (This is the one that gave me that “pop-up” of excitement—I haven’t even touched this yet!)
It even suggested things like subscription boxes and pop-up shop mistakes. These are perfect because they align with people who love to craft but also want to make money. It’s fresh, it’s data-backed, and it’s a far cry from the generic fluff a ghostwriter would spin out.
Being “Lori Ballen” in the Trenches
This is how I’m doing things differently now. I’m not writing 3,000 words to please a search engine. I’m documenting what I’m actually testing, what I’m driving, and what I’m learning in real-time.
When you share what you’re actually doing in a given day, people don’t just read an article—they realize, “Oh my gosh, I want to work with her, she clearly knows what she’s doing.”
Stop the slog. Look at your outbound clicks. Follow the excitement.
About Lori Ballen
I’m in the trenches every day testing these strategies so you don’t have to. If you want to stop guessing and start growing, I’d love to help you find your own “Sage Green” moments. Join me in Ballen Blueprint Coaching.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
