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How I Sell Ebooks From The Content I’m Already Making
I turned what I already teach into a $27 ebook line that sells through YouTube and my own product hub, delivers itself by email, and quietly feeds my coaching pipeline — without me chasing a single new customer.
The tools I use
Some of the links below are affiliate links — if you sign up or buy through them I may earn a commission at no extra cost to you. I only ever share tools I actually use.
Ideogram
Generates clean, on-brand cover art and supporting graphics in minutes, so a design decision never holds up a launch.
Stan Store
My product hub. I upload the PDF, set the price, and it handles checkout, delivery, and email — all from one page.
Fourthwall
Lists my ebooks on a YouTube-approved storefront so they show up right under my videos, not buried in a description box.
MailerLite
Delivers the PDF the second someone buys, then runs the follow-up sequence so I’m not manually emailing every customer.
Why This Works
The Bridge
An ebook sits between free content and coaching. It’s an easy $27 yes for someone who isn’t ready to commit to a program yet.
You Already Have It
If you’ve solved a problem for your audience, you already have the outline. Start with what people keep asking you.
AI Is The Editor, Not The Author
I talk it out loud, then have it cleaned up in my voice. I’m still the one deciding what goes in the book.
One Asset, Many Doors
The same PDF sells through YouTube’s shopping shelf, my product hub, and every blog post or pin that mentions it.
The Ebook System, Step By Step
This is the exact loop I run every time I turn what I teach into a $27 product.
Pick Your Topic
Start with what your audience already asks you about. If you’ve solved a problem for someone, there’s an ebook in it — digital marketing or not.
Write It With AI As Your Editor
Talk it out loud, on a walk if that works for you, then have it cleaned up in your voice. You’re still the author; AI just keeps you moving.
Design The Cover
Generate clean, on-brand cover art in minutes so design never holds up a launch. Ship the first version, then upgrade winners later.
Price It To Convert
$27 is an easy yes without devaluing the content. Too low signals throwaway, too high slows down testing.
List It Where Buyers Already Are
Put it in your product hub and on an approved storefront that shows up right on your YouTube videos, not just buried in a description box.
Drive Traffic From What You’re Already Making
Every tutorial references the relevant ebook. Blog posts and pins point back to the same product. Nothing gets made just for the sale.
Follow Up By Email
Buyers go straight into an automated sequence that delivers the PDF and offers the next logical step, so nothing depends on me remembering to follow up.
Ready to build your own?
The Ebook Business guide walks through the entire system I use, from topic to storefront to follow-up.
Get the Ebook Business Guide →“The ebook gets right in the middle. Someone who isn’t ready to go all in yet will still spend $27 to go deeper — and a lot of them come back for more.”— Lori Ballen
You already have the content. Turn it into a product.
Not ready to buy yet? Get more field notes at Letters from Lori.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
