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Thursday, November 5, 2026
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Lori Ballen
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Lori Ballen
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My Side Hustle Ideas for Women Over 50: The Business I Built After I Stopped Waiting

A letter from Lori

It isn’t too late. Your years are the advantage.

The business I built after 50, and the side hustles I’d start with today.

I turned 50 and something shifted.

Not a crisis. More like a quiet look at how I was spending my time.

Want the whole system now? Here’s where I wrote it all down.

So much of it was inside structures other people built, chasing goals that weren’t mine.

That was the start of the business I run now.

I get emails all the time from women in their 40s, 50s and 60s asking the same thing. Is it too late?

No. In the first three months of 2026, I made $102,334 as a solopreneur.

And I built all of it well into my career.

Here’s what I’d do if I were starting at 50 today:

  1. Pick a narrow niche. One topic, covered deeply, beats a hundred topics covered thin.
  2. Start an email list on day one. It’s the one thing no algorithm can take away.
  3. Use Pinterest early. It’s a search engine, and it sends traffic while your blog is still new.
  4. Recommend products you trust. A small audience that listens beats a big one that scrolls.
  5. Turn what you know into a digital guide. Thirty years of experience is a product.

Be honest with yourself about two things. The tech has a learning curve. And this takes years, not weeks.

But here’s what nobody tells you.

Your age isn’t the obstacle. It’s the content.

People want advice from someone who has actually lived it. That’s you.

That’s one piece of it. I run 22 income streams on my own, after 40, and I wrote down every one of them, step by step, so you can pick the one or two that fit you and stack them.

The Grown-Up’s Guide to Making Money Online: Solo. After 40. On Your Terms.All 22 of my income streams, each with its own chapter, step by step. How to pick the one or two that fit you, set them up, and stack them into a business you run alone.$49.95Get the Grown-Up’s Guide →Instant download. Read it tonight. Pick your first two streams this weekend.

It isn’t too late.

It’s right on time.

Lori

P.S. Everything you’ve lived is worth something online. Here’s the whole playbook.

Earnings disclaimer: Any income or results I share are my own and are not typical. Your results will depend on your effort, experience, niche and the market. Nothing here is a promise or guarantee that you’ll make money.

Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.

I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!

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Lori Ballen

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I'm a full-time blogger. I teach entrepreneurs how to get more website traffic, generate leads, and make more money online. This website contains affiliate links that benefit me. Take a Course Get a Website Try my Tools

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    • Youtube
  • Lori Ballen’s Blog
    • Affiliate Marketing Strategies
    • Blogging Strategies
    • Content Marketing
    • Pinterest
    • Side Hustles
  • Shop

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