Micro-Niche Sites vs. Authority Sites: Which is More Profitable?

As an entrepreneur, blogger, or affiliate marketer, you always look for new ways to increase your earnings. Should you build a micro-niche site or an authority site? What’s the difference, and which is more likely to maximize your earnings? Let’s take a look at micro-niche sites vs. authority sites. 

Micro-Niche vs. Authority Site: What is the Difference?

A micro-niche site is a niche website that focuses on a very specific topic. For example, a micro-niche site about electric bikes would only talk about electric bikes.

An authority site, on the other hand, is a website that covers a broader range of topics within a particular niche. So, an authority site about electric bikes might also talk about e-bike laws, e-bike battery care, e-bike reviews, etc. 

Both can be profitable. While an authority site, if proven, can generate more traffic than a micro-niche, it’s much more competitive, and may not earn as quickly as a micro-niche. Both can be monetized, equally. More on that in a bit.

Why You Should Consider Building a Micro-Niche Site

When most people think about building a niche website, they think about a site that covers a wide range of topics within a particular niche (authority site). For example, a website about electric bikes might cover topics like the history of electric bikes, how to choose the right electric bike, the different types of electric bikes, and so on.

While there’s nothing wrong with this approach, it’s not the only way to build a successful niche website. In fact, you might even find more success by narrowing your focus even further and building a micro-niche site.

What is a Micro-Niche Site?

A micro-niche site is a niche website that focuses on a very specific topic. For example, instead of covering all aspects of electric bikes, a micro-niche site might just focus on one particular type of electric bike or on reviews of electric bikes.

By narrowing your focus in this way, you can become the go-to authority on your chosen topic, which can be extremely valuable for both your business and your audience. 

Examples of Profitable Micro-Niche Sites

1. Dog Training Site: This type of site provides dog training advice and tips to dog owners. It makes money through affiliate marketing (dog food, dog toys, etc.) and advertising (pet stores, dog breeders, etc.). 

2. Credit Card Review Site: This type of site provides reviews of different credit cards and compares their features side by side. It makes money through affiliate marketing (credit card offers) and advertising (credit card companies). 

3. Acne Treatment Site: This type of site provides information about acne treatment options and reviews different acne treatments. It makes money through affiliate marketing (acne treatments, skin care products, etc.) and advertising (dermatologists, beauty clinics, etc.).

Why You Should Consider Building a Micro-Niche Site

There are several reasons why you should consider building a micro-niche site. First of all, it can be easier to rank for keywords when you have less competition. This is because fewer websites are targeting those same keywords, so it’s easier to make your way to the top of the search engine results pages (SERPs).

In addition, because you’re providing in-depth information on a specific topic, you’re more likely to build trust with your audience. After all, they’ll know that they can always come to your site for reliable information on that topic. 

Finally, by focusing on such a specific topic, you make it easier to monetize your website through affiliate marketing and other income streams. For example, if you’re reviewing electric bikes on your micro-niche site, you could include affiliate links to places where readers can buy those bikes.

If you’re able to drive sales through these links, you’ll be able to generate revenue from your website. 

If you’re thinking about starting a niche website, don’t feel like you have to cover everything under the sun with an authority site. Instead, consider narrowing your focus even further and building a micro-niche site. This can be an incredibly effective strategy for both ranking in search engines and generating revenue from your website.

How to Find a Profitable Micro-Niche 

The first step to making money with an Amazon micro-niche site is finding a profitable niche. When looking for a profitable niche, there are three main factors you need to consider: 

1. Search volume – You want to look for niches that have enough search volume to be worth your time and effort, but not so much search volume that the competition is too high. 

2. Competition – Speaking of competition, you’ll also want to look for niches with low competition. The lower the competition, the easier it will be for you to rank in Google and get traffic to your site. 

3. Affiliate Programs – Not all niches will have affiliate programs that allow you to make money off of them. Make sure the niche you’re considering has an affiliate program that will work for you before moving forward. 

How to Create a Micro-Niche Website

Creating a micro-niche website is not as difficult as you might think. The first step is to choose a niche market that you are passionate about. Once you have chosen your niche, you will need to create content that is targeted toward your niche market.

1. Choose Your Domain Name: Your domain name should be catchy, memorable, and relevant to your niche. 

2. Set Up Hosting: Once you’ve chosen your domain name, the next step is setting up hosting. We recommend using Flywheel. They’re one of the most popular hosting providers and they offer great features at an affordable price. Plus, their customer service is excellent. My brothers over at Ballen Brands also provide hosting services and WordPress websites.

3. Install WordPress: WordPress is the most popular content management system ( CMS ) in the world. It’s used by millions of people, including some of the largest companies. Once you’ve set up hosting, installing WordPress only takes a few clicks. After it’s installed, you’ll be able to start creating content for your site. 

4. Select a Theme: While there are thousands of free themes available, I recommend choosing a premium theme like Astra or Generate Press. These themes offer more features and customization options than free themes, which will come in handy as you build out your site. Trust me, it’s worth the investment. 

5. Create Content: Now comes the fun part: creating content for your new website! When writing articles for your micro-niche website, there are two things you need to keep in mind:

1 ) Write for humans first: Write your articles for people first, and search engines second. This means creating content that’s interesting, informative, and engaging.

2 ) Optimize for SEO: In addition to writing for humans, you also need to optimize your articles for SEO. This means including the right keywords and phrases in your headlines and throughout your article.

If you focus on these two things when creating content, Google will reward you by giving your articles a boost in their search rankings. And when your articles start ranking higher on Google, you’ll start getting more traffic to your website which means more opportunities to make sales and earn commissions.

Authority Websites

If you want to build a successful website on a broad topic, you need to make sure it’s an authoritative site. An authority website is a website that is recognized by search engines and visitors alike as being the go-to source for information on a particular topic.

They are referenced often in the form of backlinks, social media mentions, and natural search results. In short, an authority site is the cream of the crop in its niche.

How to Build an Authority Website that Dominates Your Niche

In order to build an authoritative website, you need to focus on creating high-quality content that is relevant to your niche. This means writing articles that are well-researched, informative, and engaging.

Covering every subtopic under the broad topic you’ve chosen is also important. This will not only help you rank higher on Google, but it will also make your site more comprehensive and valuable to visitors.

Building an authoritative website requires time and effort, but it can be a very lucrative endeavor. Not only will you be able to attract more traffic and improve your search engine rankings, but you’ll also be able to generate more leads and sales. If you’re ready to get started, here’s what you need to do.

1. Write High-Quality Content 

If you want your website to be an authority in your niche, you need to make sure all of your content is high quality. That means well-researched, well-written, and relevant to your target audience.

It also needs to be updated on a regular basis so that visitors have a reason to keep coming back. You can’t just set it and forget it; you need to continually add new and fresh content if you want people to consider your site the go-to source for information in your niche.

Topic clusters are also important for authority sites. A topic cluster is a group of articles that all relate to a central topic. For example, let’s say you have a website about gardening.

Your topic cluster could be about gardening tools, garden design, how to start a garden, and so forth. Then, under the subtopic gardening tools, you’ll likely have articles about the best shovels, rakes, and hoes, which is another topic cluster.

By creating topic clusters, you’re not only helping Google understand the relationship between your articles, but you’re also making it easier for visitors to find the information they’re looking for.

Building an authority niche is often done on WordPress. WordPress is a favorite because of its growability, ease of use, and the thousands of plugins and themes available.

Choosing a Niche for your Authority Site

The first step to building an authoritative website is choosing a niche. You’ll want to choose a broad topic that you’re passionate about and has enough search volume to warrant creating an entire website about it.

To choose a niche, start by brainstorming a list of potential topics. Once you have your list, use a keyword tool like SEMrush or Google Keyword Planner to see how much monthly search volume each topic has.

You’ll also want to make sure there is enough commercial intent behind the searches. That means people are searching for things like “buy,” “prices,” and “reviews” in addition to informational keywords like “how to” and “what is.”

If there’s a good amount of search volume and commercial intent, then you know people are searching for products and services in your niche. That means there’s money to be made, which is important if you’re looking to make a living from your website.

Once you’ve found a few potential niches, it’s time to narrow it down to one. To do that, you’ll want to consider the following:

1. profitability – Can you make money from this niche?

2. passion – Do you have enough knowledge and passion for this topic to write about it for years to come?

3. competition – Is the niche too competitive, or are there enough potential keywords to rank for?

4. interest – Is this something you’ll still be interested in a year or two from now?

Answering these questions will help you narrow down your list of niches and choose the one that’s right for you.

Profitable Niche Websites and How They Make Money

In order to make money online, you need to find a niche market and build a website around it. A micro-niche website is a site that focuses on a very specific niche market. These types of websites are usually much more profitable than general sites because they can target their audience more effectively. In this section, we will take a look at some examples of profitable micro-niche websites and how they make money.

Affiliate Marketing Niche Sites

15% of creators monetize their website with affiliate marketing (besides Amazon).

Affiliate marketing is when you promote products or services on your website and receive a commission for every sale that you generate.

For example, if you have a website about golf, you could promote golf clubs and receive a commission for every sale that you generate.

Display Ads: Making Money with Micro-Niche Sites

Micro-niche sites are a great way to make money online. In case you’re not familiar, micro-niche sites are websites that focus on a very specific topic. For example, a micro-niche site could be a website about a specific type of product, a specific brand of product, or a specific hobby. 

One way that micro-niche sites make money is through advertising. Advertisers will pay you to display their ads on your website. The amount of money that you can make from advertising depends on the amount of traffic that your website receives. 

If you’re thinking about starting a micro-niche site, here’s what you need to know about making money through advertising. 

There are two types of advertising programs that you can join: cost per click (CPC) and cost per thousand impressions (CPM). 

Cost per click (CPC) means that the advertiser will pay you every time someone clicks on one of their ads. The amount of money that you make per click depends on the advertiser and the niche that your website is in. For example, advertisers in highly competitive industries such as insurance or credit cards will generally pay more per click than advertisers in less competitive industries such as pet supplies. 

Cost per thousand impressions (CPM) means that the advertiser will pay you based on the number of times their ad is displayed, regardless of whether or not anyone clicks on it. The amount that you make per thousand impressions also depends on the advertiser and the niche that your website is in. 

Both CPC and CPM advertising have their pros and cons. 

CPC advertising is great because you only make money when someone actually clicks on an ad. This means that there’s very little wasted inventory; if no one clicks on an ad, then you don’t make any money from it. CPC advertising is also generally more expensive than CPM advertising, which means that you stand to make more money from it as well. 

However, CPC advertising can also be risky because you’re relying on people actually clicking on ads in order to make money. If your website doesn’t get a lot of traffic, or if your visitors don’t click on ads very often, then you might not make very much money from CPC advertising. 

 Conversely, CPM advertising is great because it’s much easier to predict how much money you’ll make from it. For example, let’s say that an advertiser is willing to pay $5 CPM and your website gets 1000 pageviews per day. This means that you would make $5 per day from this one advertiser ($5 CPM x 1000 pageviews = $5). 

CPM advertising is generally less expensive than CPC advertising as well, which means that it might be easier to find advertisers who are willing to work with you.  

However, CPM advertising can also be risky because you’re paid based on impressions rather than clicks, which means that there’s potential for wasted inventory; if no one sees an ad, then you don’t make any money from it. 

Both CPC and CPM advertising have their pros and cons, so choosing the right type of program depends on your individual website and goals. If you’re looking for a high-risk/high-reward form of advertising, then CPC might be right for you.

If you’re looking for something with less risk but potentially lower returns, then CPM might be a better option. Ultimately, it’s up to you to decide which form of advertising is best for your website.

Amazon Niche Sites

One popular way to make money in a micro-niche is to create an Amazon niche site. Amazon niche sites are websites that focus on promoting and reviewing products from Amazon. These sites require little overhead, as you do not need to stock or ship any inventory.

You can simply sign up for an Amazon Associates account and start promoting products that are related to your niche. For example, if you are in the small exotic pet niche you could promote and review pet food, cages, and accessories. When a visitor clicks on one of your links and makes a purchase from Amazon, you will earn a commission on that sale. 

Why Amazon’s Affiliate Program is Beneficial and Profitable to Niche Website Builders

Amazon’s Affiliate program is a great way for niche website builders to make money. The affiliate program allows website builders to add links to Amazon products on their websites. When a customer clicks on one of these links and makes a purchase from Amazon, the website builder earns a commission. This commission can be as high as 10%. 

There are several reasons why the Amazon affiliate program is beneficial and profitable for niche website builders.

First, Amazon is a trusted brand. Millions of people around the world use Amazon every day to buy products. This trust means that customers are more likely to click on an Amazon link than a link from another site.

Second, the Amazon affiliate program gives website builders a variety of tools to use to promote products. These tools include banner ads, text links, and product images.

Third, Amazon pays its affiliates on time and has a variety of payout options. These options include direct deposit, check, and wire transfer. 

Fourth, Amazon has a wide selection of products to choose from. This selection means that there is an Amazon product for almost any niche.

Fifth, customers can easily find the products they are looking for on Amazon. This makes it more likely that they will purchase something from Amazon after clicking on an affiliate link.

Finally, the high commission rate means that website builders can earn a lot of money from the Amazon affiliate program. 

The Amazon affiliate program is beneficial and profitable for niche website builders for many reasons. The high commission rate, a wide selection of products, and trusted brand are just some of the reasons why you should consider adding Amazon links to your website today!

Dropshipping Stores

Suppliers Earn 18.33% More Profit if They Sell To Dropshippers Compared To Making Their Own Sales From Their Online Stores – Torchbankz

Another option for making money in a micro-niche is to create a dropshipping store. Dropshipping is a type of eCommerce business model in which you sell products without having to carry any inventory.

When a customer places an order on your website, the order is forwarded to the supplier who then ships the product directly to the customer’s doorstep. Dropshipping stores require less capital to get started, as you do not need to invest in any inventory upfront.

You can simply create a store, find suppliers for the products you want to sell, and start taking orders. One downside of dropshipping is that you have less control over the quality of the products you are selling. Therefore, it is important to vet your suppliers carefully before working with them. 

For example, if your micro-niche is vintage watches, you could create a dropshipping store that sells vintage watch replicas. You would need to find a supplier who carries these types of products and then list the products on your website. When an order comes in, you would forward the order to the supplier who would then ship the product directly to the customer. 

How does Dropshipping Work?

Dropshipping works like this: let’s say you want to sell T-shirts on your online store. You find a supplier who offers T-shirts at a wholesale price and add them to your store. When a customer orders a T-shirt from your store, you simply place the order with the supplier and they will ship the T-shirt directly to your customer. You never have to see or touch the product! 

 Dropshipping is a great way to get started in eCommerce because it’s relatively low risk and low cost. You don’t have to invest any money in inventory, so you can start your store without any upfront investment. Plus, since you’re not carrying any inventory, you don’t have to worry about storage costs either. 

How to Get Started with Dropshipping 

Now that you know a little bit about drop shipping, let’s talk about how you can get started. Dropshipping is relatively easy to set up, but there are still a few things you need to do in order to get started. 

First, you need to find a niche for your store. A niche is a specific group of people that you will target with your store. For example, if you’re interested in selling T-shirts, your niche could be “rock music fans” or “pet lovers.” Once you’ve found your niche, you need to find suppliers who offer products that would appeal to that group of people. 

Next, you need to set up your online store. There are many platforms that you can use to create your store, such as Shopify or WooCommerce. Once your store is created, you can start adding products from your suppliers. Remember to set shipping rates so that your customers will know how much it will cost to have their orders shipped. 

Finally, start marketing your store! There are many ways to market an online store, such as through social media, search engine optimization (SEO), or pay-per-click (PPC) advertising. The key is to experiment and find what works best for your store. 

Dropshipping is a great way to make money online without any upfront investment. All you need to get started is a niche, some manufacturing partners, and an eCommerce platform like Shopify, or WooCommerce.

Niche Membership Sites

Another option for making money in a micro-niche is to create a niche membership site. Niche membership sites are websites that offer exclusive content or resources to members who pay a monthly or annual subscription fee.

The Benefits of Creating a Niche Membership Site

Niche membership sites are websites that offer exclusive content or resources to members who pay a monthly or annual subscription fee. 

For example, if you are an expert in social media marketing using Pinterest, you could create a membership site where members would have access to exclusive resources such as templates, tutorials, and webinars pertaining to Pinterest.

Membership sites require more time and effort to create than other types of micro-niche websites but they can also be more profitable in the long run. In this section, we’ll take a look at some of the benefits of creating a niche membership site.

Benefit #1: You Can Charge More for Exclusive Content or Resources

One of the main benefits of creating a niche membership site is that you can charge more for exclusive content or resources. When people feel like they are getting value for their money, they are more likely to be willing to pay a higher price. 

If you provide high-quality content or resources that people can’t find anywhere else, they will be more likely to be willing to pay a premium price for access to your site. For example, if you offer exclusive templates that help people save time when creating Pinterest graphics, people will be willing to pay a higher price for access to those templates. 

Benefit #2: You Can Build a Community Around Your Niche Interests 

Another benefit of creating a niche membership site is that you can build a community around your niche interests. When people feel like they are part of a community, they are more likely to stick around and stay subscribed to your site. 

You can use your membership site as a way to connect with other people who share your interests. This can help create a sense of belonging for members and make them feel like they are part of something larger. Additionally, it can give you the opportunity to network with other experts in your field and collaborate on projects. 

Benefit #3: You Can Create Recurring Revenue Streams

Another benefit of creating a niche membership site is that you can create recurring revenue streams. With other types of micro-niche websites, such as affiliate marketing sites, you only make money when someone clicks on an affiliate link and makes a purchase.

With a membership site, you can charge people month after month or year after year for access to your content or resources. This can give you a steadier stream of income that you can count on each month.

Overall, there are many benefits to creating a niche membership site. If you’re looking for ways to make money in a micro-niche, Creating a niche membership site may be the perfect option for you! Just remember that it takes time and effort to put together a high-quality site that people will be willing to pay for but it will be worth it in the end! Thanks for reading!