Find the right Pinterest keywords without the guesswork.
Pinterest is a search engine, so the fastest way to more traffic is targeting keywords people actually search. Here is how I find high-demand, low-effort keywords and turn them into content that gets found.
Keywords are the whole game
It is a search engine
People type keywords into Pinterest to find ideas, so the right keyword puts your pin in front of them.
Backed by real demand
Data tells you what people actually search, so you create for proven topics instead of guessing.
Match the intent
Some searches want to shop, others want to learn. Matching intent is what earns the click.
Learn from the best
Seeing which keywords top accounts rank for hands you a proven roadmap to follow.
From search bar to blog topic
Seven steps I run to find Pinterest keywords that actually drive traffic.
Check the search intent
Type your keyword into Pinterest and scan the top pins. Product pins mean shoppers; blog pins mean readers who want tips.
Open your research tool
Skip manual searching. PinClicks shows keyword popularity, related terms, and competitor rankings in one place.
Pull a list of keyword ideas
Search your niche and sort by popularity. In minutes you have twenty-plus proven topics to write about.
Validate before you write
Check the top pins for a keyword and sort by saves. If they are blogs, it is a green light. If they are product pages, move on.
Turn keywords into titles
Use AI to spin each keyword into a listicle or how-to title plus a quick excerpt, so your content is ready to draft.
Track what ranks
Add your keywords to a rank tracker and watch what climbs, so you know where to spend your energy.
Study your competitors
Look up a strong account and see the exact keywords they rank for, then target the ones that fit your audience.
Free: The Ballen Pinterest Method
My keyword-first Pinterest workflow in one short PDF — the exact way I find topics and turn them into traffic.
“The secret to Pinterest is not more pins. It is the right keywords, matched to what people are actually searching for.“— Lori Ballen
Want your Pinterest keyword system built with me?
Inside coaching we set up your research workflow, validate your topics, and turn them into content together — the exact system I use to grow Pinterest traffic. Live, every week.
Join group coaching →The tools I use
Some of the links below are affiliate links — if you sign up or buy through them I may earn a commission at no extra cost to you. I only ever share tools I actually use.
PinClicks
Find keyword popularity, related terms, and competitor rankings so every pin targets real demand.
Harpa
Run ChatGPT right in your browser to turn a keyword list into ready-to-write titles and excerpts.
Ideogram
Batch-create fresh, on-brand pin images with AI instead of reusing the same graphics.
Turn keywords into traffic
Pinterest Power Stack
Turn one blog post into many Pinterest-optimized pins that keep driving clicks.
Content to Commissions
My playbook for turning helpful content into affiliate income that keeps paying.
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Find the right keywords, match the intent, and turn Pinterest search into steady traffic.
Join group coaching at Ballen Academy →Not ready to coach yet? Get Letters from Lori — my field notes on building a business that earns for the long haul.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
