Hi there! I’m Lori Ballen, an impassioned digital marketer, entrepreneur, and educator with a knack for empowering individuals and businesses to maximize their online potential. My journey into digital marketing began out of necessity but quickly evolved into a thriving passion for SEO, content creation, and lead generation strategies.
Having started my career in real estate, I quickly recognized the power of the internet in growing a business. I dove headfirst into learning everything I could about digital marketing, from search engine optimization to social media advertising. As I implemented these techniques, my own businesses began to flourish, and that’s when I knew I had a valuable skill set that could help others.
I founded my digital marketing company with the goal of helping businesses increase their online visibility and generate more leads. I specialize in creating comprehensive marketing strategies encompassing various channels, including search engines, social media, email marketing, and more. My approach is data-driven and results-oriented, ensuring that my clients see a tangible return on their investment.
As an educator, I am passionate about sharing my knowledge and experience. I regularly conduct workshops, webinars, and coaching sessions, helping others to navigate the digital landscape. Whether it’s breaking down complex SEO tactics into digestible tips or teaching the latest trends in digital advertising, I strive to make learning accessible and enjoyable for marketers of all levels.
I’m also an avid content creator, producing many resources, including blogs, videos, and online courses. I aim to provide actionable advice and insights that business owners and marketers can apply to their strategies. I believe in the power of content not just as a marketing tool but as a means of connecting with and educating my audience.
As an over 40 fashion blogger, I bring the latest seasonal fashion photos, videos, and blogs. You can find the products that I review in my Amazon store or TikTok Shop as well as LTK. Links at https://stan.store/loriballen.
In my free time, I love to stay ahead of the curve by exploring new marketing technologies and trends. I’m a lifelong learner, always seeking to improve my skills and understanding of the digital world. This constant quest for knowledge not only benefits my own ventures but also ensures that I can provide the most current and effective strategies to my clients and students.
I’m proud of the community I’ve built and our shared successes. For me, digital marketing is not just about business growth; it’s about building meaningful relationships and helping others achieve their dreams. So whether you’re a small business owner looking to get started with online marketing or a seasoned marketer seeking to enhance your skills, I’m here to guide you on your journey to success. Let’s make something great together!
TikTok and Amazon Influencers Beware: How to Avoid Product Review Pitfalls
Today, I’m spilling the tea on how to pick the perfect products for TikTok, avoid account closures, and keep your influencer game strong (and your followers coming back for more). Here’s exactly how you do it, step-by-step!
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Print on Demand Software
Imagine you’re an innovative entrepreneur with a budding online shop dedicated to personalized gifts. You’re ready to expand your offerings with unique, custom-designed items, and here’s how you can leverage print-on-demand software to elevate your business: Choosing Products with Printify: You start by signing up on Printify, a print-on-demand platform perfect for your needs. Exploring…
7 Ways to 10X Your Amazon Affiliate Sales with WordPress
Hey There, Future Affiliate Marketing Star! Alright, let’s get you set up to make some serious coin with your WordPress blog through Amazon Affiliate Marketing. Here’s the scoop: when you recommend products and your readers purchase through your links, Amazon pays you a commission. Pretty sweet, right? But there’s a strategy to making those links…
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TikTok, Pinterest & Affiliate Marketing: Key Takeaways
This week’s Blueprint Coaching Call was packed with actionable insights on growing an audience, monetizing content, and streamlining social media strategies. The discussion focused on TikTok, YouTube, Amazon, Pinterest, and AI-driven content creation—with an emphasis on what actually works in 2025.
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Make $530K on Etsy in Two Years (Step-by-Step Guide)
If you’ve ever dreamed of making passive income online but felt overwhelmed by the process, you’re in the right place. Today, we’re breaking down the exact steps Emily Odio Sutton used to go from an educator to a full-time entrepreneur making over $530,000 in just two years—selling print on demand and digital products on Etsy.…
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How to Batch Upload AI-Generated Images to Ideogram for Blog and Pinterest Growth
AI tools have made content creation faster and easier than ever, but one of the biggest challenges remains image generation. Manually creating visuals for blogs and Pinterest posts is time-consuming, but what if you could create 200+ images at once with just a few clicks?
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