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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

I am here today with Karin Carr, creator of Youtube For Agents and Savannah Real Estate Agent. I interviewed her years ago when she was just really starting to rock out YouTube. I’ve watched her incredible journey of growth.

My name is Lori Ballen, and I am a Las Vegas real estate agent. I’m the Ballen Method creator and have been teaching real estate agents how to generate more leads online for about a decade now. 

Please Eejoy this interview with Karin Carr.

Youtube For Agents Course

What if you could dominate your local market with video and attract business rather than chase it?


Takeaways:

  • Karin switched from blogging to Youtube videos because she realized she could speak more words than she could type in the same time frame.
  • Karin says Youtube is the visual version of the Google search engine.
  • Top-performing videos for Karin are local topics rather than real estate specific topics.
  • Karin publishes one video per week without fail. She may record more than 1 in a day but always publishes weekly.
  • Finding a specific niche audience, such as the military, can draw subscribers and leads.
  • Karin pays a VA to edit her videos for $3.00 Per Hour!
  • You have to have the mindset that it is going to work.

Transcript

Youtube Beginner

[Karin]

Thank you for having me. It’s like deja VU, because you were one of the first interviews that I ever did way back then. And I was so star struck. 

I was very excited to be on your show and super excited to do it again. 

[Lori Asks: Why did you start a Youtube Channel?]

I began by blogging, and I enjoyed it. I would rather write or half an hour, a day than cold call fizbos and expireds. I was blogging and enjoyed it, but it’s time-consuming. 

It would take me a long time to write like a 3000-word blog post. You were one of the original people I followed when I first started learning about SEO several years, and I didn’t know anything about SEO

I got a new website, and I started going, like, what is SEO? What does it even mean? How do I write this blog post so that it will rank on Google? I found you and did everything that you said.

I started doing it, and it worked, but it takes me a lot of time. So I thought, could I just make a video that was the same number of words, but I could bang out that video in probably 10 or 15 minutes of speaking versus writing a big, long blog post?

I did it basically as a way to save myself time. I’m getting the same information out there, but it’s happening faster. It’s easier for me. It didn’t require so much. 

YouTube is essentially Google, right? Google owns YouTube. It’s kind of the visual format of the search engine. So in my head, I figured if I understand the concept of SEO for writing a blog post, why couldn’t I apply that same strategy to a video on YouTube, and in the end, it worked out exceptionally well.

Lori Ballen:

So you’re in Georgia, right? That’s where your real estate business is. You’re in Savannah, Georgia. 

I want to go right into what real estate agents could be doing on a YouTube channel with topics. Because one of the first things that I always hear is, well, I don’t know what to create. 

So I’m curious on your end if you can share with us some of your best performing videos for buyers for sellers; what videos are bringing you results, and how do you quantify what results are? 

Absolutely. So let me back up by saying that I make one video a week, and I have been doing this now since June of 2017. 

So I’m very, very proud of the fact that I’ve been remarkably consistent. And there was only one week that I skipped because we had to evacuate for a hurricane. 

So out of three and a half years, we posted a video every single Monday without fail for three and a half years, which is fantastic. 

Best Performing Videos

In the beginning, I was making a lot of what is earnest money? How long does it take to close on a house? They were real estate topics because, as I felt like, that’s what I should be talking about.

The videos that are performing the best on my channel are the videos about what it’s like to live where I live. 

If you’re a newer real estate agent, you don’t have to have a ton of experience in closed transactions. You’re an expert in the area you live in, and you are qualified to talk about it. 

Even if you haven’t lived there for a very long time, lived there for a couple of months. Good enough. 

You can now talk about what it’s like to live in your area. 

So I doubled down on that strategy, and I started making more videos about what it’s like to live in the city where you live. 

  • The Pros and Cons of living in Savannah
  • 10 Reasons you’ll Love Moving to Savannah
  • Is it cheaper to buy or build a house?
  • Best Food Delivery in Savannah (pandemic)
  • What is Earnest Money?
  • Home Ownership 101

 Lori:

I take the same approach on my real estate website and my real estate blogs, which rank on the search engines

I take videos of the Summerlin Beltway Bike Trails, Farmers Market, Neighborhoods, etc.

Let me ask you a little bit about keyword research. I’ll share that when I’m doing my research. I’m researching topics and questions people are asking rather than single keywords

Do you want to share anything strategically or purposefully that you’re doing as far as finding topics or keyword research

Karin:

Sure, absolutely. I feel like if you have a YouTube channel, it will help you enormously. 

Choosing a Niche and Target Audience

Suppose you have a specific type of client that you’re going after, especially. So not anybody that wants to buy or sell anywhere in Las Vegas.

Las Vegas is a vast city, and you can do that, but it would be so much easier if you were the urban penthouse condo queen, or you were selling houses in Summerlin, or you had some specialty where you became the go-to person for that subset of people.

[Lori specializes in a hyperlocal neighborhood called Summerlin].

Yes, I do a lot of keyword research because I’m trying to target people who are moving into my area that are not familiar with it. 

[Karin uses Keywords Everywhere and Lori uses SEMrush as keyword tools. Longtail Pro is another popular choice as is Spyfu, KWfinder, and Jaaxy].

Originally. My target audience was all military. I was going after military buyers who found out they were coming here to Savannah. 

So, because I knew exactly who I was talking to, I knew what to make videos about. 

They want to know what is a VA loan. How do I know if I’m entitled to use my VA entitlement? What is the down payment? What are the closing costs? Can the seller contribute any of that money? 

And then lots of videos about moving to Savannah.

 ‘m just showcasing my area. There’s this neighborhood, and there’s this neighborhood. There’s this suburb. 

  1. If you want to be close to the base: Look here.
  2. If you want to be close to the ocean, look here.
  3. If you want to be close to the airport, look here. 

I’m just trying to let them see what my area is like to help them feel more confident that when they get here, it’s not like, Oh my gosh, I just moved to this new city. And it’s like, they dropped me in the middle of town, and I’ve never been here before. And I don’t know anything about it.

Youtube Gives You Credibility

listings to leads free trial offer by lori ballen and listings to leads

It’s crazy. So I went out to lunch on Saturday because it was my little boy’s birthday. So my mom and dad and my whole family went out to lunch. We are sitting there pigging-out on a slow country boil. 

I don’t know if you guys know what that is. It’s crab legs, shrimp, clams, mussels, and crawdads, on a great big platter. It’s Messy, and It’s Awesome. 

On Saturday night, I get a message on Facebook from this lady that says, “how were your crab legs today at the crab shack? And then she said, LOL, don’t worry. I’m not stalking you. 

We’re thinking of moving to Savannah. We have followed your channel for a very long time. I talked my husband into going to Savannah on vacation to check it out and see if we did like it enough to consider moving there.

We came to town and went to lunch and who do we see there? You! You are at the restaurant.”

So her husband was nudging, go over there and talk to her. And she said, no, she’s here with her whole family. I don’t want to interrupt her. 

So she didn’t come over. But she messaged me on Facebook and said, Oh my gosh, it was so cool to see you. They’re star-struck. 

And she said: “I could see, by the way, that you were talking to your family and you were talking with your hands, and you were laughing and cracking jokes that you are in real life, the same way that you appear on camera. 

“And as soon as we’re ready to move here, you’re the one that we’re calling.”

Lori:

I love that. 

I’ll tell you my favorite thing about living in this time. In this era of the world, nobody has to give us a platform.

 Nobody has to give us the stage. Nobody has to put us on the news to do an interview. We have YouTube. We have social media. We have podcasts. We have blogs. We have Facebook ads. 

There’s absolutely no reason that we need to sit around anymore and wait for somebody to push us out front to gain exposure.

Youtube does create this kind of celebrity status. Youtube videos tend to give you credibility. Video Makes you valid and makes you the expert. 

And the best thing is the “come list me” leads that come from it. 

Come List Me’s

[Karin]

When I first got started on Youtube and was a newer agent, I got a lead for a listing presentation. So I brought my laptop. I had my presentation all ready to go. 

I had all of my objections that I thought they were going to ask me answered in my head, so I’d know what to say when asked questions like “how many houses have you sold in my neighborhood.” 

I asked the seller: “who else are you interviewing.” They said: nobody, we already picked you. 

Wow. That was crazy. And that’s how all of my listing presentations pretty much go these days. Amazing. 

Youtube Video Equipment

Karin’s Equipment

This is pretty much my camera. Your phone is excellent. The camera on your phone is more than enough. If you want to upgrade to a better camera later, you can, and it’s unnecessary. 

Youtube For Agents Course

What if you could dominate your local market with video and attract business rather than chase it?

I filmed pretty much every single video that I did for the first two years on my phone or iPad. 

Now, I have a big fancy microphone here because I’m doing many live streams from home and podcasts. 

If I hadn’t, I would not have this big, expensive microphone. 

I would have something like this. [holds up a box for an inexpensive lapel mic]. 

It’s a little lapel microphone that clips to your collarbone. It has a big, long cord. It plugs into the headphones, Jack on your phone. If you have an iPhone, you have to use that stupid little white dongle thing. That’s the adapter. But then it plugs right into your phone.

If you wanted a Bluetooth one, I have something like this. It’s the same thing, but it’s Bluetooth. [Holds up the smartmic]. So now you don’t have the cord, which is very nice. 

I do have a gimbal it’s called the DJI Osmo. You put your phone in here. And then when you walk and you’re kind of doing it, vlog style, it doesn’t bounce up and down. So it’s not like everybody’s getting seasick watching your video. 

And I love to use that for my listing tours. Honestly. That’s how I feel. For most of my listings, I just go into the house. I’m holding that little stick, and I do a slow pan.

You can put it in slow motion. 

The video Looks fabulous. Video doesn’t have to cost an arm and a leg. 

I’m a big believer in using what you have and use the bare minimum required to get the job done. 

Then if you get a $10,000 commission check, by all means, go out and buy a $600 camera if you feel that it’s necessary, but it’s not needed. 

Nobody has ever watched my videos and called me and said, you know, we almost hired you, but in the end, we felt like your video production quality. It was lacking. They just, they don’t say that. 

So why do we make that a barrier to entry? 

Lori’s Equipment

Lori Ballen's pop up Youtube Studio Equipment

GoPro Hero 8

Greenscreen


iPad and Phone Stand


Elgato key Lights:

You may find them cheaper at Best Buy.


Sony a6400


Sigma Lense 16mm

Lori and Karin both use Tubebuddy. Lori uses Camtasia for video editing.


Web Cam for Zoom

Drafting Chair

This is because Lori has a high table.

Ergonomic Mouse

Ergonomic Keyboard

Natural Lighting

I’m facing a window. This natural light is all coming in my window. It’s not the most incredible light in the world, but it’s adequate. The little blue light that I have back there is a rope light that is stuck to the back of that cabinet. 

It’s like double-sided tape that lights up. I thought it was cool. It turns different colors. It could be red. It could be green. It could be yellow. And I just thought, Oh, that would be fun. I’ll put it back there to give me something to look at. 

I saw that little subscribe box on Etsy, and I thought that was super cute. So you could just kind of have that behind you. You don’t have to say, Hey, everyone, subscribe to my channel. Cause it’s just kind of back there, subliminally encouraging people to subscribe.

I have a big ring light, which I don’t use frequently, but I use the ring light on a rainy day or at night. 

I also have a couple of softboxes: a tripod with a light bulb and umbrella in front of it. 

And I have two. So I’ll put the lights in front of me and slightly off to the side, pointing at me on like 45-degree angles. 


The Right Mindset

When I first started making my videos, it was before I moved to Savannah. I lived in Atlanta, making videos with no consistency, no strategy, no SEO, and no keyword research

It was merely, Oh, I got nothing else to do today. I’m going to record a video and upload it to YouTube. And I got a seller lead. 

And I thought, well, if I can get a lead without even trying with no subs, and no strategy and not being consistent, how much better would it be if I was consistent and if I did have a strategy. 

So for me, it was a shot of confidence because I knew that it was going to work. I knew from the day I said: I’m going to make a weekly video that it was going to work.

 I am a huge believer in manifestation. 

And what you put out into the world is what you get back and what you focus on expands and what you think about you bring about.

 I never once thought, Ooh, is this going to work? And then what if they don’t like me? And what if the trolls say nasty things. 

 It’s already worked. It’s going to be even better. I’m going to make this my life’s mission to start getting clients from my YouTube channel. And within 90 days, I started getting regular, consistent leads from my channel. 

Within a year, I went to my team leader at my office and said, I am swamped. I can’t do it all myself. I need to form a team. What do I do? 

Lori:

I 100% agree.

When you are doing any content marketing, SEO, social media, Instagram, Pinterest, YouTube, it’s the same thing.

It requires you to show up and do the work with so much faith that you believe it cannot fail. And then you can’t quit five minutes before the miracle happens because that’s when it usually does. 


Video Editing

I found an editor in the Philippines who charges me $3 an hour to edit my videos for me. I just upload them into Dropbox or Google drive, send it to her. She edits the whole thing, sends it back to me, and it’s amazing. 

I found a fantastic website called onlinejobs.ph

So it’s kind of like monster.com for the Philippines. And you just say, I’m looking for someone to edit my videos. I need you for five hours a week, 10 hours a week, whatever you think it will be. I have my editor for 20 hours a week. 

She does all my videos for me and then does some other stuff, too, like social media posting and things. And I interviewed all of these people online, narrowed it down to my top three. We did a Skype call so I could see them and hear them in real time.

I just wanted to make sure that they spoke English well enough that the language barrier would not be an issue. 

They’re all pretty fluent in English. It was not a problem whatsoever. 

Then I gave all three of them a little sample task. Here is a two-minute video. I want you to edit it for me. And then I pick the person who did the best job. 

I get so much time back by not having to do my editing. I wish I wouldn’t have waited as long as I did. I edited my videos for about the first nine months. 

I wish I would have outsourced it so much sooner. So when I say editing mostly, I mean removing the mistakes.

Then I have a little intro video. I have stuff that plays in the final 20 seconds, which is called the end screen. I like to have B-roll.

So if I’m doing a video about a specific neighborhood and talking about how fabulous the pool is, show the pool.

We’ll have music behind it. And a couple of sound effects.

Get Karin Carr’s Course: Youtube For Agents and learn how to grow your Youtube Channel.


Real Estate Videos Ideas

Use this list created by Lori when you need video inspiration. Any town that has a good amount of buyers coming from other areas will do well with hyperlocal videos as well.

You could create videos on:

Youtube Course

TURN YOUR CHANNEL INTO A LEAN, MEAN, LEAD GEN MACHINE!

  • The Real Estate Market
  • Current Home Values
  • New Construction
  • Local News that could affect real estate prices
  • Neighborhood and Hyperlocal Information
  • Things to do in (your city)
  • How to buy a house
  • How to sell a house
  • How to flip a house
  • How to Rent out a house
  • How to stage a house
  • How to Start Investing
  • Downpayment Options and Loan Programs
  • How a home inspection Works
  • How a home appraisal works
  • and so much more.
  • What you need to know about paying cash for a home
  • Interest Rates
  • How to sell a home during a divorce
  • Should I Pay My House off Early?
  • How much house can I afford?
  • Should We Buy a house at our age?
  • Is it better to rent or buy?
  • What’s the difference between a condo and a townhouse?
  • How to renovate a house
  • Simple Strategies to increase home value
  • 5 Things I Love about (city)
  • How to Move to (city)
  • Cost of living in __________
  • 3 Things Your Agent is Telling You
  • 9 Mistakes Sellers Make
  • Questions to Ask your Real Estate Agent
  • Why For Sale By Owners List Money
  • 7 Homes that Expired and Why
  • Should I Sell My Stocks for a Downpayment On a House?
  • How to Save for a House
  • What Credit Score is Needed to buy a house
  • Is it cheaper to sell a house without a Realtor
  • Can I sell a house on eBay
  • 11 Reason why your house didn’t sell
  • Why ibuyers will cost you
  • How an ibuyer can help you sell faster
  • The difference between an online home value estimate and an appraisal
  • 5 Ways to Buy a house without 20% down
  • How to Determine Your Monthly Mortgage Payment
  • How to sell a house and buy a home at the same time
  • What is Escrow
  • What happens to earnest money deposit
  • What happens if the buyer backs out
  • What is due diligence
  • What happens when the agent represents the buyer and seller in a transaction
  • Neighborhood tours
  • New listing videos
  • 9 First-Time Home Buyer Mistakes
  • 3 Reasons the Market is not going to crash this year
  • The Next Real Estate Bubble
  • Real Estate Deposits Vs. Down Payments
  • Can I borrow the Down Payment?
  • Should I Buy a House When I’m in Debt?
  • How to calculate a downpayment on a house
  • Everything you need to know about an FHA loan
  • Why a conventional loan is better for you
  • Can you buy a house after a short sale or foreclosure?
  • When is the best time to sell
  • When is the best time to buy
  • 6 Programs for First Time Home Buyers
  • 5 Ways to Raise your Downpayment
  • What are closing costs when buying a house
  • What are closing costs when selling a house
  • Are real estate commissions negotiable
  • How do Gift Funds Work in Real Estate
  • 9 Home Buying Mistakes and How to Avoid Them
  • Emotional Mistakes Sellers Make
  • How to Buy your first Rental Property
  • The home buying process timeline
  • Selling a Home, The Timeline
  • How to find motivated buyers
  • What happens when you buy a for sale by owner property
  • Why you shouldn’t get a 15-year mortgage
  • 5 Things Everyone should know before selling a house
  • 5 Things every Seller should know before listing their property
  • 5 things every Investor should know about homes in (city)
  • The luxury home market
  • Can you buy a house with a 580 credit score
  • How to find out if someone died in your house
  • 3 Things the seller doesn’t want you to know
  • 6 Things to Take Notice of on the Home Tour
  • Why you should price your home to sell
  • Costs of low ball offers
  • How to Buy a House and Graduate College at the Same Time
  • How to buy a house in a trust
  • How to sell a house after someone passes away
  • 8 Things never to say to a home buyer
  • How to Know when you are ready to buy a property
  • How much money do you really need to buy a house
  • What not to do when you’re getting ready to close on a house
  • How to negotiate offers
  • The purchase agreement
  • How to buy a house in a seller’s market
  • How to sell a house in a buyer’s market
  • The multiple offer situation
  • What happens during a counteroffer
  • Who pays for what in a real estate transaction
  • Is owning a home truly an investment?
  • How to bury the St Joseph Statue to Sell Home
  • What to look out for during the final walkthrough
  • What paint colors help a house sell
  • Will putting down new flooring help my house sell for more?
  • How much does having a pool increase the home value?
  • 4 Things that Might Surprise You About buying a new home
  • 9 Red Flags that should make you walk out the front door
  • How to create a budget for your new home expenses
  • Is Real Estate the best place to invest $200,000?

Youtube Optimization Tool

TubeBuddy is a FREE browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease.


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Real Estate Websites

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In this guide, you'll learn how to create a hyperlocal marketing blog for real estate websites. Hi. I'm Lori Ballen and I am a real estate agent in Las Vegas, NV. I created Ballen Academy to share my methods in real estate marketing.
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In this guide, you’ll learn how to create a hyperlocal marketing blog for real estate websites. Lori Ballen is a real estate agent in Las Vegas, NV. She is the creator of The Ballen Method Courses and Coaching.In this guide, you’ll learn how to create a hyperlocal marketing blog for real estate websites. Lori Ballen is a real estate agent in Las Vegas, NV. She is the creator of The Ballen Method Courses and Coaching.

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