Video is now the most important content type, surpassing static images. While many visionaries have predicted the rise of video across social media platforms, TikTok has taken it to a new level. But why is video the top content type to create?
There are a few reasons:
Video is Engaging
First and foremost, video is the most engaging content type on social media. It captures attention faster and keeps it longer than any other format. This is especially true for platforms like TikTok, which are built around video consumption.
Holding the attention of your target audience is critical for driving conversions and building relationships. By creating video content, you’re making it more likely that people will stick around to see what you have to say.
Video is Memorable
Second, video is more memorable than other content formats. It’s easy to forget a piece of text, but it’s hard to forget a video that made an impression. This is why video is such a powerful tool for marketing and branding.
When people see your video, they’re more likely to remember who you are and what you do. This makes it easier to convert leads into customers and build long-term relationships with your audience.
Video gives people the feeling that they know you, even though they’ve never met you in real life.
Video is Versatile
Video is versatile. It can be used for a variety of purposes, from driving traffic to your website to building brand awareness. You can tell a story, whip up a recipe, answer questions, or provide a tutorial.
The possibilities are endless. By creating video content, you’re giving yourself a lot of flexibility in terms of what you can do with it.
Video is Cost-Effective
Video is cost effective. It doesn’t take much to create a high-quality video, and the results can be impressive. You don’t need a big budget or expensive equipment to get started.
Today, the video camera in our smart phones and tablets is more than enough to get the job done. An open window can provide lighting, and iPods serve as a crystal clear microphone.
Other than the software for editing a video, creating a video can be a no-cost solution for the beginning entrepreneur or startup.
Video is shareable
Video is also the most shareable content type. People are more likely to share a video than any other type of content. This makes it a powerful tool for reaching new audiences and building brand awareness.
When you create video content, you’re giving yourself the best chance for it to be shared virally. This can lead to a lot of exposure for your business and a lot of new customers.
Video Converts Better
Second, video converts better than any other content type. Studies have shown that video can increase conversion rates by up to 80%, and that’s largely due to its ability to capture attention and create a deeper connection with viewers.
When you create video content, you’re making it more likely that people will take the next step and become customers.
When people say that you look honest, or they trust you because they’ve seen your videos, it’s a really good feeling.
Video is Ubiquitous
Video is ubiquitous. It’s everywhere, which means that you can reach more people with video than any other content type. And with the continued growth of social media, that reach is only going to get bigger.
In a survey of more than 1,700 respondents aged 18 +, 22% said they watch one to two hours of online videos on YouTube, Facebook, Instagram, Snapchat, or TikTok. (Vorhaus Digital Strategy Study, page 23). Furthermore, 18% said they watch two to five hours of online videos across those networks every day.
Video is Fun
Last but not least, video is fun. It’s enjoyable to watch, and it can be a great way to connect with your audience.
When you create video content, you’re giving people a fun and engaging way to learn more about your business. This can help you build relationships with your audience and drive conversions.
In conclusion, video is an essential content type for any business. It’s engaging, memorable, versatile, cost-effective, and shareable. And it converts better than any other content type. So don’t wait any longer – start creating video content today!
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.