We may earn money or products from the companies mentioned in this post. Lori Ballen is a member of the Amazon Associates Program
Roofing companies today must consider roofing website design as part of a successful digital marketing strategy. All great websites have the same features that make them successful, but those features aren’t always presented in the same way. Creativity and innovation count in roofing website design, even when adhering to essential design practices.
An excellent website must tread the line between providing necessary information and presenting it excitingly and uniquely. Great roofing website design is a tall order because there are so many competitors, so exploring competitor roofing websites and learning from them while developing the website is helpful.
If you want to build your own roofing website, check out the following platforms:
Connecting with Potential Customers
At its core, the internet is a place to find information, whether it’s the phone number for roofing business, details about a topic, or a recently published news event. To connect with prospective customers and generate new leads, a roofing website must offer all the vital details about the company.
However, more importantly, the roofing site must help the visitor understand why the company’s services are a good fit for the roofing project the customer wants. For example, does the roofing company specialize in a specific area of the roofing industry? What makes that company’s work better than any competitor?
Increasing Roofing Website Visibility
Very few businesses can survive in the modern economy without a website. However, remodeling businesses like roofing companies are unique because many of the most successful roofing contractors today survive almost entirely on personal recommendations. Does that mean roofing contractors don’t need website design?
Despite the success a company might enjoy through personal recommendations, some digital presence is essential, even for established roofing companies. Businesses that don’t already have a professionally designed roofing site should consider implementing the following to increase visibility on Google searches.
Use Keywords. Google is the biggest and most important search engine; ranking well means using keywords correctly. When someone searches on Google, the search engine provides a list of relevant websites that feature pages with content that answers the question.
The critical consideration here is that a page should focus on a particular keyword and provide a complete answer to whatever someone might ask about that keyword.
For example, a roofer specializing in storm damage roof restoration might have a page on the website dedicated to this service.
Conduct a test on Google using a few questions that a customer might have about their home and check out the roofing websites that appear in the search. For example:
“What roofing material lasts the longest?”
If your roofing company works with all roofing materials, answering this question within your website will encourage Google to present your website in its search results.
You might create an FAQ section that answers common questions, or you might weave those questions and answers into the content on the page.
Write Content. A heading with the phrase “storm damage roof restoration” is an excellent choice for a company that offers that service, but what about the information that goes with the title?
When a roofing company provides a perfect answer on its website, Google may feature a few sentences from that website at the top of the search results in the form of a featured snippet.
Providing well-written and valuable information on roofing websites is an excellent way to rank well on search results with Google. When Google features a snippet of data from the website, the info encourages web searchers to click on the link to read more.
You can increase the likelihood of visitors to your roofing website by ensuring each page focuses on a specific topic in a clear and well-written manner. Consider dedicating a separate page to each type of roofing material you install, as well as a parent page with a summary of each of those pages and a helpful section of FAQs.
Employ Basic SEO. The realm of search engine optimization has changed significantly over the years, but there are standard SEO tactics that remain an essential part of every website. When you include these important features, it’s easier for Google to inspect your roofing site and add it to search listings.
We’ve already covered keywords as an essential facet of Google-friendly roofing websites. Still, it’s also vital to ensure your website includes links that make it easier for Google to inspect its pages for accuracy and ease of use.
Google employs a computer program that “crawls” throughout the entire internet regularly, and your site must work flawlessly, or Google will take note of the mistakes and reduce how often – if at all – your website appears in search results.
As you add pages and content to your website, it may become unwieldy, and you may have dead or broken links. Don’t risk getting on Google’s bad side. Perform a technical SEO audit of your roofing site to ensure all internal links are working and that the website is easy to explore for Google’s search bots and your visits.
I use SEMRush to perform SEO audits on my websites.
Start a Blog. A newly crafted website with excellent content, flawless functionality, and pleasing graphics will benefit your roofing company incredibly. However, you may find it helpful to add to your website regularly to keep things fresh and updated.
One of the easiest ways to make sure your website gets regular updates is with a blog.
Blogs are easy to farm out to third parties, but they’re also an excellent place to tell stories about your company and to connect with potential customers. Providing valuable information about your industry and roofing services is also helpful.
You may want to insert links on static pages that lead to specific blog posts.
For example, if you regularly install slate tiles and one of your blog posts features information about slate tiles, make sure each page links to one another.
These internal links encourage visitors to click through different pages on your website, which means they spend longer on your website before pressing the back button. You might not believe it, but Google takes notes on how long people stay at your website before backing out of it, and these times impact your website’s placement in search results.
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Essential Roofing Website Design Features
A roofing website must offer visitors important information like the address and telephone number but achieving a healthy rank on a Google search and encouraging visitors to “click, call, or come in” tends to require a little more in the way of design features.
Consider the following elements as you work with your website design team to improve the online visibility of your roofing business.
Strong Branding. The roofing industry is a vast network of contractors and roofing professionals, and it’s essential to create a strong brand that new customers can associate with your company above all others. For example, you might be a family-owned roofing business. As you develop your roofing site, you’ll want to focus on this facet of your business persona.
Excellent Content. A beautiful website that doesn’t say anything interesting or valuable won’t get a lot of engagement. Roofing company websites don’t require Pulitzer Prize-winning content, but content written by someone with experience helping on custom roofing websites will always get more attention than a website written by someone that doesn’t have writing experience.
You might have years of experience in roofing repair, but how much experience do you have creating content?
Jasper AI is a software-based AI copywriter that can help you create content that reads well and converts.
Simple Navigation. Navigation should help the website visitor rather than hinder them. Don’t bury your service pages in a menu with endless drop-down menus and slide-outs. Straightforward navigation that doesn’t require excessive dexterity with a mouse can make all the difference in getting a visitor to click through your website.
Responsive Design. If you’re not a digital marketing and design professional, you probably have no idea what responsive design means, but it’s an essential element of all modern roofing websites. Responsive design simply means a website changes to accommodate the device accessing it.
For example, a smartphone user’s mobile site, when visiting your roofing website, will function differently from the desktop version. According to Statista, almost 60 percent of website visits occur on smartphones, so designing for multiple interface types is essential.
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Hiring a Roofing Website Designer
How do you hire a roofing website designer? There are an incredible number of talented roofing web designers out there, but the best roofing company websites rely on web designers that have experience in the area of roofing website design or a closely related area.
If you’re looking for the complete package, you’ll probably want to select a website designer who has connections to copywriters and an SEO team or has personal experience in those areas. Your choice of a web designer may also depend on your budget and the size of your website.
Are you interested in a website with hundreds of pages and thousands of words of content? You might need a website design firm to help you design the best roofing site. Will your site feature just a handful of informational pages and a blog? You might not need to work with a huge website design company.
Talk to my brothers Jeff and Paul Helvin at Ballen Brands. You can reach them at 702-917-0755.
You’ll want to consider paid digital marketing as you build your roofing website. Your website design team can create a fantastic website for your company and help you rank highly on search engines, but you may want to consider paid marketing activities.
However, you don’t need to jump into paid marketing the moment your website goes live.
Instead, wait a little while until your website gets traction with the search engines. If you find that, despite your professional website design efforts, your website isn’t converting visitors or getting enough attention, you might want to think about adding paid advertising to your budget.
Paid marketing activities aren’t necessarily out of reach for small roofing businesses with limited budgets either. Digital marketing opportunities come in all shapes and sizes and help companies reach groups of people that might otherwise not come into contact with the company.
Paid advertising is also beneficial because it increases brand awareness and makes the most money you pay to have your roofing website professionally designed.
Redesigning Your Roofing Website
It’s possible that you already have a roofing site. When was the website designed, and who created it? You might want to consider a refresh or update if you can’t remember because it’s been so long since your company got online.
For many roofing businesses, this means a complete and total overhaul of the website rather than a few targeted updates. Trends, habits, and standards change over time, and it’s vital to check your company’s website every so often to gauge whether it’s time to update the site.
Here are a few signs your roofing website needs updating:
- The website looks like it was coded in a different century (we’re looking at you, Angelfire) and doesn’t have any design finesse.
- The website is static and doesn’t feature a responsive design for users of different internet-connected devices.
- It’s difficult to navigate the site and loads slowly, which often means a poor user experience and low engagement.
- The website is nowhere to be found on a Google web search of local area roofing companies or in any search about roofing companies.
- The site wouldn’t win a popularity contest on Google when compared to similar and competing roofing websites.
Simply improving loading times can significantly impact the success of a roofing site. A study from Deloitte Digital indicates that mere milliseconds can make the difference for website visitors.
Excellent Roofing Website Examples
Successful roofing websites are the ones that appear at the top of the search results when you type in a search phrase. Here are some solid roofing site examples that you can use as inspiration for your future roofing website design.
1. Houston Roofing
Houston Roofing gives visitors an information-rich website experience yet also to the point. The home page features a wealth of information about the company, and what’s notable is what the company shares first. At the top of its page are three reasons customers should pick the company for roofing work.
What characteristics should a roofing company have to encourage prospective customers to contact the company? Information about licensing status, experience, and project dedication is essential. It’s vital to get the point across quickly as to why this roofing company is better than another. Houston Roofing also makes it simple for customers to contact the company with a website form close to the homepage’s top.
2. Lindholm Roofing
Family-owned roofing businesses should take note of Lindholm Roofing. The company makes an easy and immediate connection with readers by sharing that it’s a family-owned business. The website is personal and inviting and features a photograph of the family that owns the company.
The family picture and the written details about the pride the company takes in providing honest and trustworthy service go a long way in creating an instant bond with prospective customers looking for roofing companies in the Chicago area. If you want your roofing site to showcase a hardworking family, the Lindholm Roofing website is an excellent example.
This website was built using WordPress using Plugins like:
3. Titan Roofing
Visitors to the Titan Roofing website shouldn’t have any problem figuring out the roofing company’s services. A quick scroll down the home page reveals a nice, tidy list of the services provided by the company. A convenient paragraph follows this list and shares information about the company’s service area.
The website also emphasizes sharing reviews of the company from satisfied customers. In cases where a customer isn’t getting a personal recommendation for a roofing company, reading the reviews of previous customers is an acceptable substitute.
The reviews on the website are quite substantial, too, which is much more helpful than a brief phrase that reads, “great company, very satisfied.”
This website was built using WordPress, and the following Plugins such as:
4. Klaus Roofing Systems
One of the reasons Klaus Roofing ranks highly in this group of roofing websites is its clear and informational banner at the top of its website. The banner features a clear logo with the company name, and the company’s phone number is large numbers. There’s also a link for customers to contact the company via the internet.
This simple banner conveys the right information and encourages visitors to read further about the roofing company’s offerings.
The rest of the company’s pages also hit all the required details. For example, the home page offers a clear and simple list of the company’s main offerings and multiple options for customers to contact the company with questions or for a free estimate.
5. Piney Orchard Roofing
The first thing you might notice about this website is that it features large, easy-to-read text without complicated or strange fonts. The designers didn’t clutter the home page with much text. Orchard roofing shares just enough information about its offers and why customers should trust the company to provide the best services possible.
Another helpful facet of the website is the ease with which visitors can contact the company. The website features a valuable widget in the lower left corner of the screen that visitors can use to text or call the company. Rather than hiding the contact options within a menu and a few clicks, the website puts that vital information somewhere that it’s always visible to the visitor.
6. Roofing Giant
The first thing visitors see on the Roofing Giant website is a striking picture of a home in black and white. As visitors scroll, the company shares some accolades and benefits that customers might find valuable. Still, the most impressive feature of the website is its selection of images that feature roofs currently under construction.
The unique part of the website’s photographs is that they’re taken from the air as if a drone took the pictures. In many traditional roofing website photo arrays, the images show roofs from street level. There’s nothing wrong with a street-level photograph on a roofing website, but Roofing Giant takes it an unusual step further with its unique pictures.
7. D&L Roofing
Las Vegas roofing company D&L Roofing takes a classic approach to its roofing web design by including a straightforward menu at the top of the page for viewers on desktop or laptop computers. Many roofing websites optimize for mobile viewing and hide menus unless a visitor clicks on a set of horizontal hash marks.
The roofing website designers for D&L Roofing ensure that visitors using any device can find the information they want without endless searching. Attention spans these days are so quick that some website visitors will back out of a website after just a few seconds of trying to navigate a problematic site.
This website uses the Roofonfire theme by Template Monster.
8. JC&C Roofing General Contractor Company
Anyone skilled in SEO practices would recognize the efforts of the roofing web design team for JC&C Roofing. Not only does the company make it easy to figure out what services they offer, but they also employ keywords within each of those services. It’s not just “roof maintenance” services. It’s “Houston roof maintenance.”
Houston roof maintenance is an essential keyword phrase for the company because it gives visitors immediate and clear information on the service provided and the location where the company offers the service. Including geographical data alongside essential keyword phrases is an excellent way to ensure the people who find the website can benefit from what the company offers.
9. NY Roofing
New York roofing company NY Roofing takes a bold yet straightforward approach to conveying vital information about the company with a chipper yellow and white color scheme. The website answers important questions that virtually any visitor might want about a roofing company and makes it easy to contact the company through a chat widget in the lower right-hand corner.
One of the unique facets of the website is the selection of pictures that feature active job sites rather than finished products. Many roofing sites just feature clean stock photography of random roofs, but that’s not the case with NY Roofing. The pictures are an excellent visual representation of the company employees hard at work building excellent roofs in Brooklyn.
10. Professional Roofing Services PRS
Professional Roofing Services focuses on its services and accolades to convince visitors to get a quote. The website features a clean, presentable table about the roofing company’s services that features simple graphics and easy-to-read text. The roofing website design team focused on clear and convincing presentations rather than fancy graphics and crazy fonts.
The last thing any roofing site needs is a bunch of text that readers can barely decipher because it’s too complex and decorative. The purpose of a website is to convey information and, secondly, encourage some type of action from a visitor, whether that’s a purchase, a phone call, or a message. Websites that are easy to read and navigate always receive high engagement.
11. Stephens Roofing & Remodeling
One of the best design choices of the Stephens Roofing & Remodeling website is the clear and simple way the company states its purpose at the top of the home page. When a visitor arrives from a Google search, they’ll first read a short yet compelling sentence describing the company’s services and history as the best roofing company in the region.
An essential element in creating a successful website is having a clear statement of purpose that ensures visitors don’t need to click endlessly to different pages to find tiny bits of information sprinkled throughout the website. The roofing web design team for Stephens Roofing & Remodeling made an excellent website choice in designing a concise and accessible website.
As you can see from these example websites, roofing website design is a dynamic and complex type of design where many diverse elements must combine in a way that attracts viewers and prospective customers, as well as follows all of the written and unwritten rules of Google.
Roofing Website Design FAQ
Can I design my own roofing website?
How can I get roofing website design ideas?
The best way to get ideas for your roofing site is to search the web for companies that match your own. Are you a roofer that specializes in flat roofs? Do you fix roofs after disasters like hurricanes? Is your focus commercial roofing? Conduct an internet search that your customers might use to find your company and look at the top search results for your inspiration.
What are the four stages of roofing website design?
The four stages of roofing web design are design, development, implementation, and maintenance. After you discuss your website with your design team, they’ll take your ideas and develop the site.
Once you’ve signed off on the site, the design team will finalize the website and begin projects like blogging, social media posting, and advertising campaigns. Once these features are underway, the website will enter a maintenance period where occasional updates and changes occur whenever needed.
What features are needed for a roofing design website?
Your website design team must focus on several features when coding the site. Responsive design is an essential part of successful websites, and quality graphics are another.
The website must feature well-written content that’s accurate and regularly updated with blog posts and social media crossover. A clear and convincing call-to-action is another crucial element, and easy navigation is the final puzzle piece.
How do I increase my roofing website site rank?
Blogging and regular website updates are beneficial for increasing website site rank with Google.
A new roofing website might not appear anywhere in search results until the Google crawler reaches it, and reaching the first page of search results is an incredible way to generate leads. Professional roofing website design is the best way to create a website that’s attractive to prospective and local customers, as well as to search engines.