To create quality and helpful content, you must have a powerful keyword tool that can help you gain the prominence and trust of search engines. Therefore, be sure to choose the best tool that will meet all There are many great tools for online marketing, but two of the most popular are Raven Tools and Semrush. So, which is the best? This post will compare the two tools and help you decide which is best for your business.
Raven Tools
Raven Tools is among the market’s most reputable search engine optimization tools. Raven tools can serve agencies, in-house marketers, the media, etc. In addition, it is used to provide white label marketing reports, which are crucial for content creation.
This digital marketing tool was meant to help businesses create useful content and collect essential information from multiple sources. In addition, Raven Tools is made to enhance scalability and flexibility.
Why are Ravel Tools Good?
It is Easy to Sign in
Signing in is a very straightforward process. You only need to enter your details like name, and address and set a security password. However, the raven digital marketing platform will lead you through a process requiring you to answer a few simple questions. The questions include;
- Your website’s URL
- Your SEO and digital marketing expertise
- Provide a brief description of your marketing skills
- Connecting your social media accounts
- Choosing the most important task you want to accomplish on that day.
User-Friendly Interface
The user interface for Raven tools is user-friendly. It has a logical menu that takes you through the dashboard; thus, it is not challenging for new users. You can also access information about the performance of your website by clicking on the drop-down menu on the user interface.
From the drop-down menu on the user interface, you can also access the following;
- Link tracker
- Keyword research
- Link building
The menu has distinct colors to differentiate the buttons to press and take action.
Data is Well Organized
Raven Tools also mimics Google analytics, thus making navigation and data analysis easier and on a single page. As a result, it is easier for new users to access all the information they need without worrying that you may be lost in the information. In other words, Ravel Tools will only provide the necessary information.
Rank Tracking
When analyzing the specific features of Raven Tools Vs. Semrush, you will notice that both of them have rank tracking. However, Raven Tools is different in the following ways;
- You can choose how often you want to update your keyword rank tracking. You can do it daily, weekly, or monthly without extra costs.
- You can track the significant Google alternatives on one dashboard.
- It is very flexible.
Keyword Research
You can look for specific keywords volume and competition in the keyword central. You can monitor these keywords on the rank tracker.
Link Building
Raven Tools can uncover backlink data on URLs through the backlink explorer. With the Raven Tools link manager, you will manage the links you want.
The Link Spy enables you to reveal domains that link to the top ten results for a specific keyword phrase or keyword. This strategy will help you identify the backlinks you need to break up into the top ten SEO results.
Reports Are Automated
One of the strengths of Raven Tools is its ability to generate automatic reports. You can create an automated report template for each of your accounts. Furthermore, it can set your report and provide a schedule report when it’s ready.
Easy Set-Up
After signing in, you can quickly get started on Ravel Tools. You only need to link your account with various social media accounts and connect them to your website.
Cons of Raven Tools
Unreliability
Sometimes the Raven tools system can go down, thus creating unreliability, say users of the product.
This can be problematic, especially when you are generating urgent reports. However, it mainly occurs when sharing Raven tools with many clients.
Raven Tools can fail to update your reports in real-time or limit website access.
Poor Communication
Customers have reported that Raven does not communicate to its clients wherever there is a change in the platform. Although changes are essential and mark progress, moving something from one location to another without informing clients might cause inconveniences.
Raven Tools Pricing
The first 14 days are free; thanks for the free trial period. You will be required to pay $39 a month to access the freelancer plan.Â
After that, users can be charged up to $399 with access to over 30,000 position checks. Unfortunately, the freelancer plan offers only 7,500 position checks.
Semrush
Semrush is a comprehensive marketing tool kit for digital marketing. It provides intelligent information to resolve effective content strategies, keyword research, site audit, and lead generation.
In addition, Semrush is suitable for analytics since it enables you to research competitors’ keywords, traffic, and data.
Currently, the cost of Semrush starts at $99 or $83 monthly when billed annually. It is more challenging to put a specific focus on Semrush because it is a comprehensive tool.
Pros of Semrush
Signing in is very easy in Semrush. You can sign in a few steps as shown;
- Registration and account creation
- After registration, it will lead you to a set of tools from where you choose your area of interest.
Semrush is easy to use. There is a manual to help you familiarize yourself with all the tools and how they are used.
You can customize Semrush to look the way you want. Customization is very crucial for monitoring the keyword tracker for your keyword strategy. The keyword tracker identifies the most competitive keywords and where your website ranks.
With Semrush, you can access the keywords your competitors are bidding on and how much traffic they are generating.
Semrush employs Google Search Console and Google Analytics. This tool makes it an attractive option for all Search Engine Optimization Metrics. Furthermore, you can perform advertising research to help discover new competitors, AdWords, and unearth your competitors’ marketing strategies.
Semrush will always inform users of any changes to the platform. In addition, Semrush prevents problems with Google. It does this by scanning and reporting any errors immediately.
Other Key Features
- Domain Research or analytics offers a snapshot of the website’s authority, traffic, and backlinks.
- Site audits such as notices, guides to SEO fixes, warnings, and errors
- It also provides position tracking, rank distribution, and trends.
- Backlink analysis
Semrush offers a lot of functionality; thus, it can be overwhelming if you don’t have a precise scope.
Cons of Semrush
Semrush platforms have a lot of data that can overwhelm a new user. In addition, a new user may experience a hard time processing a considerable amount of information on SEMrush.
Although Semrush is very data-rich, it only offers information on the most competitive keywords. Unfortunately, getting information on the least trafficked keywords is difficult.
Semrush Pricing
Unlike Raven Tool, Semrush does not have a trial period; thus, it allows you to start a regular account for $99. However, for you to enjoy other features, choose and immediately subscribe to the plan of choice.
Raven Vs. Semrush- Which is the Ideal?
When comparing Raven Tools Vs. SEMrush, you realize that they both have advantages and limitations.
In addition, some features are unique to each of them. Therefore, to make an appropriate decision, identify and compare the key features and gauge whether they can meet your specific needs.
You don’t have to struggle so much to come up with the best keywords for your content strategy. You can employ keyword analysis tool kits like Raven Tool or Semrush that will provide key breakthroughs like;
- Choosing the appropriate keywords for content creation
- Boosting search engine ranking on Google
- Enhancing competitor analysis
- Identification of keywords with the highest search volume
In addition, a key analyzing tool enables you to create a content calendar on the keyword chosen. These analysis tools will give you a 24/7 online presence by helping you plan and create content with high conversion rates.
All these research tools are reasonably reliable and are suited for keyword research. When you look at the effectiveness of Raven Tools Vs., Semrush, you will realize that they can both identify the most competitive keywords and monitor traffic.
However, Semrush has a lot of information only on the most researched keywords, with minimal details on less searched words.
Raven Tools is the ideal solution for digital marketing since you can do social media and email campaigns from anywhere. Its dashboard is also easy to use and saves a lot of time as the time taken to navigate the dashboard, and other features are significantly reduced.
On the other hand, after growing a backlink portfolio, SEMrush is the best tool for you.
