Hi, it’s Lori Ballen. Today I’m going to show you how to do rank tracking and I’m going to be using a particular software today. I like to show you how I use semrush for rank tracking my SEO efforts. I generate most of my leads and traffic from search engine rankings.
Rank tracking is very important.
Now, it used to be when I wanted to do rank tracking, I would open a spreadsheet and I would put in my goal keywords and then I literally would go to another computer or use an incognito window or private window to see where I was showing up for that keyword.
We no longer have to do rank tracking in that way because now we have software that does it for us.
There is, I believe, a free version and then you have to upgrade at a certain point based on what you want to look at.
First of all, it’s not really you ranking for keywords as much as ranking pages on your website for particular keywords.
Let’s go ahead and click on my real estate agent website and see the rank tracking for that particular website.
I can see here that as of today I have 11,467 keywords ranking in the top 10 pages of Google.
That’s in the top 100 positions. Now I’m going to click view full report.
02:05 Now from here, I can actually sort this and say, show me only the top 10 show me the top 20 show me the top 30.
I can look at cool things like position changes, which actually is one of my favorites. I like to look and see what’s changing.
You can see here, these are my new keywords that are ranking in the top 100 ‘Las Vegas Strip hotel map‘ position number 28 it’s brand new. Just now ranking and look at the search volume 22,200 searches for the term Las Vegas Strip hotel map. So is that beneficial? Oh yes, absolutely.
I like to look at these and go, okay, which ones, which ones do I think I can move the needle on and get the most change.
03:32 Let’s look at positions 11 to 20. Now, let me tell you why I would do that. If I can get a keyword to rank up from number 11 to position 10 on the SERP (search engine results page) the differences are astronomical.
Let’s go to view all organic keywords. We’re going to go to advanced search and choose 11 to 20.
So if I can move that from number 11 to number 10 the change is going to be astronomical. I’ve got videos on how I do this, but today, one of the things I’m sitting here doing right now as I’m going through like this, and then I look at that page and I’ll ask myself “What can I do to improve the page?
Let me put more content on here. Or let me put a picture on here, or let me pin it or let me tweet it. I haven’t tweeted this in a while so I’ll tweet that out, see if I can get some more traffic going to this page.
I’m slowly but surely kind of moving them over. So let me just do this block, add an image upload. Now I just made a pin for what time is it in Las Vegas and let’s go ahead and put this on here.
I didn’t even have the keyword phrase in the first paragraph. So that could make a difference. Just kind of some best practices in SEO. I didn’t have it in the excerpt, which means it wasn’t in the Meta description. I fixed that.
Even though our pins on Pinterest will be ‘no follow’.
So that is how we monitor ranking.
Page Rank Tracking
Now let me show you one more advanced feature here. Besides keywords, we can also monitor pages. This report shows me that I have 1,304 pages ranking in the top 100 positions of Google.
So remember we had 11,000 + keywords ranking? Well, these 1300 pages make up those 11,000 keywords. It’s really the pages that rank, not the keywords.
07:26 So one page can rank for many, many, many, many, many terms. My top ranking page currently is Las Vegas Zip codes. And for those of you that haven’t seen it, check out my youtube series on
This is now my number one ranking page on all of my pages on my website. So it’s clearly working. I have almost 3000 visits a month to that one page alone. It counts for 22% of my website traffic. Guys, this is huge.
And keywords ranking equal 186. I can open the 186 in a new tab and I can see all of the keywords that this page now ranks for.
08:32 So watch this..
One of the keywords I rank for on that page is where to buy maps in las vegas. So maybe I want to go in and answer that question ‘where to buy maps in Las Vegas’ and give them a couple of options on where they can go do that.
So now I’m actually satisfying that searcher’s intent, which can help this page move up for that query, which then, of course, can help this page rank higher for other queries.
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