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Push Notifications vs. SMS: When To Use Each and Who To Ask for Help

One of the biggest questions that many marketing professionals ask is when to use push notifications vs. SMS text messaging?

The vast majority of people today use cell phones almost always. As a result, businesses have learned that one of the top ways to reach a potential consumer is to target their mobile device. 

In some situations, businesses use push notifications. In other cases, sending an SMS text message might be more helpful. 

When it comes to SMS text messages, sending a personalized message carries more weight. 

As a marketing tool, SMS text messages are the ultimate communication cannon; however, there are other situations where push notifications are much easier to use and might still provide the same result. 

Therefore, it is essential to look at the strengths and weaknesses of push notifications and SMS text messages when developing a mobile marketing strategy.

SMS Text Messages and Push Notifications

First, it is helpful to look at the context of SMS text messages and push notifications. 

Nearly every app on someone’s phone is capable of using push notifications. 

With mobile applications development, push notifications have been created to alert someone regarding new messages, account problems, likes, and application updates. 

Push notifications send messages to someone’s inbox or display messages on the main screen of the phone. In some cases, push notifications are simply reminders. In other cases, they might be account notices. 

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While push notifications have been around for a while, SMS messages have been around for much longer.

On the other hand, businesses have only recently started using text messages to communicate with customers. 

Many businesses now use text messages to communicate reminders, provide shipment updates, and share information regarding deals. 

Therefore, businesses can now use push notifications and SMS messages to communicate with current clients and potential customers. 

How can businesses choose between the two?

The Advantages of Push Notifications

Businesses have been using push notifications to communicate with customers through mobile applications for much longer than text messages. 

Some of the significant advantages of push notifications include:

Less Intrusive: Businesses need to be careful not to intrude too much into their consumer’s daily lives. Otherwise, they risk annoying them. 

The vast majority of people consider push notifications to be much less intrusive than SMS text messages because they do not interrupt the user’s current activity. 

In addition, push notifications do not lead to additional costs.

Opt-In: Businesses do not need consumers to opt-in to send push notifications. The user has already opted in to push notifications by downloading the app. Therefore, it is easier to reach more consumers using push notifications.

Regulation: Unlike SMS text messages, push notifications are not regulated by the Federal Trade Commission (FTC) or the Federal Communications Commission (FCC). Therefore, there are far fewer limitations on push notifications than there are SMS text messages.

Length: Unlike SMS text messages, which are often capped at 160 characters, there is no limit for push notifications. 

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Therefore, businesses have a lot more freedom when it comes to push notifications.

These are just a few of the many advantages of using push notifications. 

Because businesses have been using push notifications to communicate with customers for a much more extended period, many marketing professionals are more comfortable with pushes than text messages.

The Advantages of Using SMS Messaging

The other option is SMS messaging. Even though it is true that push notifications have certain advantages, numerous advantages come with SMS messaging as well. 

Some of the advantages to note include:

Larger User Base: There are still some people who do not use a smartphone. For those who don’t have a smartphone, push notifications are not going to reach them. 

SMS messaging can reach more people on more devices, including those that do not have a smartphone.

High Read Rate: The vast majority of SMS messages will be read within a few minutes of delivery. 

In contrast, some people are prone to ignoring push notifications because they get so many of them from their mobile apps. 

Some users even turn off push notifications completely.

Easy To Send: Even for companies that don’t have a mobile app, they can send SMS messages to many people using a computer.

Drive Traffic: Using SMS messaging, it is possible to send links to consumers, directing them to specific pages. It is ideal for companies that are running promotions or campaigns. 

In contrast, push notifications will only direct someone to the mobile app.

These are just a few of the many advantages that come with SMS messaging. Companies need to consider using SMS messaging as part of their mobile marketing campaigns.

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Companies That Help with Push Notifications

There are a few companies that assist with push notifications. A few examples include:

OneSignal: OneSignal is one of the top push notification platforms on the market. The platform takes minutes to set up and supports in-app messaging, mobile push notifications, web push notifications, and email marketing.

MoEngage: MoEngage is a push notification software company that targets user engagement. Companies can use MoEngage to analyze customer behavior, personalize communication streams, and run email marketing campaigns. 

Complete with analytics, MoEngage is a comprehensive software program for push notifications.

CleverTap: CleverTap helps companies retain their mobile users. With an omnichannel approach on a single, centralized platform, CleverTap provides information on user analytics, user retention, and consumer behavior.

All of these platforms improve the user experience.

Companies That Help with SMS Messaging

For those who are looking for help with SMS text messaging, some of the companies to consider include:


JookSMS provides companies with reliable bulk SMS text messaging services. JookSMS provides solutions designed to help companies track response rates, segment users, and respond to their consumers’ needs.

EZ Texting: 

Anyone who is looking for an intuitive platform should consider EZ Texting

As one of the most popular SMS text messaging providers, EX Texting offers a wide variety of smart features designed to help companies adapt to their users’ needs, driving customers to social media pages and websites.

Text Marks: 

Text Marks is one of the oldest bulk SMS text messaging providers in the world. 

Used by some of the world’s largest companies, it is easy to construct a database full of leads and contacts for use later.

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These companies can help businesses of all sizes with their SMS text messaging needs.

When To Use Push Notifications vs. SMS Messaging

In the end, both push notifications and SMS messaging can be practical marketing tools. 

They serve different audiences. 

If companies are trying to target a specific audience regarding a particular product or service that is meant for existing customers, push notifications will be better. 

On the other hand, SMS messaging has a much broader reach and is ideal for anyone looking for horizontal communication. 

It is critical for all digital marketing professionals to understand how push notifications and SMS messaging so they can use the right one at the right time.

It is critical for all digital marketing professionals to understand how push notifications and SMS messaging so they can use the right one at the right time.

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