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What is OptimizePress?

Can OptimizePress really help your website get higher conversions and more sales? Read our in-depth breakdown to find out.

In a nutshell, OptimizePress is a plugin for WordPress websites that makes getting conversions much more effortless. 

Their intuitive interface simplifies creating everything from landing pages to sales funnels and checkout flows. 

It even includes payment processing through Stripe so that you can make money right from your website.

If you want to harness the power of a system, millions are already using to increase their profits and simplify their sales, read on to learn more about OptimizePress and how it can help you.

What Does OptimizePress Do?

OptimizePress integrates with self-hosted WordPress websites to add functionality like easy landing and sales page creation; sales funnel optimization and checkout-experience customization. 

Just a few of its features are detailed below.

  • Includes hundreds of free templates that help you quickly and easily create attractive, high-converting pages of all kinds.
  • Allows you to create an unlimited number of pages, so no arbitrary limits are placed on your creativity or goals.
  • It gives you access to popups and sticky bars proven to increase conversions.
  • Features membership portal options for subscriptions; other recurring payments.
  • Accept payments right from your website with Stripe integration, customize the flow of your checkout experience, and create coupons and special offers with ease.
  • Easily add upsells, downsells, and order bumps to increase your average order total.
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While we haven’t covered everything OptimizePress does, you can already see why it’s such a great addition to sites of every size. 

The fact that anyone can use to to get professional results is another strong point in its favor. However, it’s not the only software out there, so before you buy, you might consider some alternatives to OptimizePress.

What Are The Best Alternatives to OptimizePress?

Since you should never consider just one brand of tool for a job, let’s look at some other similar systems to see how they stack up against OptimizePress.


Like OptimizePress, Kartra bills itself as all-in-one marketing software for your website. It also allows you to build everything from landing pages to automated mailing lists. 

Its pricing model is based on the number of subscribers you collect, so keep this in mind when pondering your options. While users like the easy interface and powerful options, some say support is slow to respond.

Thrive Architect

Another alternative to OptimizePress is Thrive Architect. This software provides many similar features, like easy creation of landing and sales pages. 

Its page builder makes adding elements and using templates simple while providing professional-looking results. Of course, you can’t create popups, and it lacks OptimizePress’s membership portal features.


Unbounce, like the other OptimizePress alternatives we’ve mentioned, offers many of the same features. It even has popups and sticky bars, though it lacks membership portal options.

The biggest downside to this platform is the high price. One month of Unbounce costs roughly the same as an entire year of OptimizePress. 

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Those with extra money to spend might find Unbounce worth further investigation. 

For the vast majority of users, though, OptimizePress offers so much more value-for-dollar that it’s hardly a competition.

OptimizePress plans

OptimizePress offers plans tailored from single websites up to entire agencies. If you don’t want to get lost in all the details, we’ve included an abridged version below.

Essential Plan

The Essential Plan is best for beginners. For $99/year it gives you access to the OptimizeBuilder itself, along with unlimited pages, hundreds of free themes, and everything else you need to get started.

It’s only good for one website, so those with multiple sites will need another plan. It also lacks advanced features like OptimizeCheckouts and sales-funnel creation, so consider the Suite plan if you need absolute power and flexibility.

Business Plan

The Business Plan comes in at $149/year. As you would expect, it includes everything the Essential Plan does, as well as OptimizeUrgency, which adds scarcity alerts to your pages (ie: “this special price expires in 4hrs 32mins. Buy now!”). Mainly, though, OptimizePress’s Business Plan allows you to their platform on up to five websites, versus the Essential Plan’s limit of one.

Suite Plan

If you want access to the most powerful features, you’re going to want the Suite Plan. For as little as $199/year (currently discounted from $299/year) you get access to everything OptimizePress offers, like funnel creation, checkout experience customization, and easy split-testing. It also covers up to 20 websites, which is more than enough for most users.

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If you want all the benefits OptimizePress can bring your website, you’re should invest in the Suite Plan. Sure, it’s twice as much as the Essential plan, but it’s easily twice as powerful, so every extra dollar you pay upgrades your experience and maximize your conversions.


What Do I Need to Use Optimizepress?

All you need a self-hosted WordPress website. This limitation comes from the fact that free sites won’t let you add plugins. It’s not as bad as it sounds, though.

You don’t need to be a tech expert to install a WordPress website on most hosting platforms, and the hosting itself can be had for a few bucks a month.
If you’re serious about making money on your website, you’ll end up self-hosting at some point anyway, so don’t this simple requirement keep you from using OptimizePress to help you craft a higher-converting website.

How is OptimizePress’ Customer Support?

Surprisingly good. They have a ton of detailed documentation and helpful resources, as well as a ticket system with fast turn-around and nice people doing their best to help.
If you’ve been let down by lack of customer support in the past, you’ll find OptimizePress a welcome change. If this is your first time working with a third-party developer, you can’t do much better.

OptimizePress Affiliate Program

If you could see this helping your website clients or anybody else, and you’re not opposed to earning some extra money, consider becoming an OptimizePress affiliate. They pay a generous 30% commission on all front-end sales, and 20% recurring on account renewals.

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This means not only do you get paid when someone uses your affiliate link to purchase a plan, but you also get paid from that point forward every single time they renew their plan in the future.

Like the idea of earning residual income off of sales you’ve already made? 

OptimizePress is Worth a Test

OptimizePress has the power to help any kind of WordPress website increase conversions and repeat sales. With powerful features, affordable prices, generous affiliate commissions, and fantastic customer support, you should consider adding it to your website if you want a simple yet powerful way to get more sales and conversions.

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