In most cases, website owners employ SEO techniques to get indexed by Google and improve their ranking on the search engine. Noindex keeps the page on your website and does not include it in the search engines.
This is to improve the visibility of a website by making it useful to the search engines to ensure that people looking for certain keywords can land on your website from the search results found on the first page of the search engines.
However, this is not always the case.
Sometimes, you will have to hide some of your web pages from the public.
For instance, if you have some web pages meant for your employees only, you have to ensure that such pages are not indexed.
This can be made possible by use of NoIndex techniques. Below is a discussion of some important aspects pertaining this crucial technique.
What is NoIndex?
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
The word NoIndex is derived from two words: No and Index. The word NO is explicit. It simply means declining or refusal. Of importance to note is the term ‘index.’
All the search engines have codes and Meta tags that crawl all over the internet to identify different pages.
These meta tags determine the contents of what these different pages are all about.
When the page has been crawled, there are two options; it will either be added to the index or declined.
The index is, therefore, a huge database of content that the engine pulls from in the process of offering responses to the site users and search queries.
NoIndex is an instruction that you put in your website in order to stop the search engines from putting an index to the specific page.
Why would someone use it?
The NoIndex is used in several circumstances.
An example of such an instance is when the page is intended to be used by employees only.
In this case, any information is communicated to the employees via links from an internal source.
Another example is where NoIndex is important is where a web page is intended to achieve a goal of analyzing and counting count the number of people that reaches a website.
Also, a page with a high content duplication that makes it look similar to other pages may decide to use NoIndex in order to distinguish itself from the rest of the web pages bearing similar information.
How it blocks the search engines
If a web page is not indexed, it cannot be found through search.
The NoIndex code does this by telling Google not to index the page.
As a result, it will not be found in the search.
The easiest ways to NoIndex something on a WordPress website without using HTML
This easy method is recommended for beginners.
After installing Yoast and activating it, you will only need to edit your posts or the page that you intend to hide from the search engines.
Scroll down to the area where there is a post editor.
Here, click on the advanced settings to display the options that will allow you to publish your post.
The next option to NoIndex a web page on the WordPress is by the use of password protection.
Instead of asking the search engines not to index the page, a password is used to do it.
The site is, therefore, visible by the input of the password only.
WordPress has built-in features able to hide your web content from the public.
You only need to edit the page that you intend to protect.
On the publish Meta box, you will need to click ‘edit’ just next to the visibility option that displays the options available on WordPress.
Here, you are allowed to keep a post public or make it private by use of a password.
You can also simply place a noindex tag in the header of the page you wish to not be indexed.
<meta name=”robots” content=”noindex”>
From the foregoing discussion, the knowledge of the NoIndex is essential to website developers intending to have their contents hidden. Through NoIndex, websites can promote internal usage. It is only wise to know why and when to use it depending on what you want to achieve.