In today’s cluttered and competitive landscape, native content can be a powerful tool for brands looking to stand out from the crowd. But what exactly is native content? This guide breaks it down.
1. What is native content and why is it important?
Native content is content that is created specifically for the platforms on which it will be published. In other words, native content is designed to fit the form and function of the platform on which it appears.
For example, a native Facebook post would be short and written in a style that is conducive to scrolling, while a native Instagram post would be image-heavy and use hashtags to reach a wider audience.
The importance of native content lies in its ability to reach and engage audiences in an authentic way. By creating content that feels natural on each platform, brands can avoid coming across as inauthentic or intrusive. Instead, they can build relationships with their customers and create a connection that goes beyond simply selling a product or service.
2. How does native content work and what are its benefits?
You’ve undoubtedly come across native content before, even if you didn’t know it at the time. Native content is simply content that is designed to blend in with its surroundings.
For example, a sponsored post on Facebook would be considered native content, as would a promoted tweet on Twitter. The key distinction between native content and other forms of advertising is that native content does not interrupt the user’s experience.
Instead, it appears in a naturally-occurring break in the flow of content, such as between two articles on a news website. Research has shown that native content is more effective than traditional advertising, as it doesn’t trigger the same feeling of being ‘sold to’ that users experience with banner ads and other forms of interruption marketing.
For businesses, this means that native content is an ideal way to reach potential customers without turning them off with aggressive marketing tactics.
3. Tips for creating successful native content campaigns
1. Define your goal. What are you looking to achieve with your native content campaign? Whether it’s brand awareness, lead generation, or something else entirely, it’s important to have a clear goal in mind before you get started.
2. Know your audience. Creating successful native content requires knowing who your target audience is and what they’re interested in. What piques their curiosity? What problems do they need to solve? Keep these questions in mind as you develop your campaign.
3. Create catchy headlines. Headlines are essential for getting people to click through to your content. Make sure yours are attention-grabbing, but also accurate and reflective of the actual article or video.
4. Use strong visuals. A picture is worth a thousand words, and that’s especially true when it comes to native content. Use high-quality images and videos to help tell your story and capture attention. Take a look at Canva Pro for brand-friendly images.
5. Promote, promote, promote. Once your content is live, make sure to promote it through social media, email marketing, and any other channels at your disposal. The more people who see it, the more successful your campaign will be!
4. Examples of businesses that are using native content successfully
There are many businesses that are using native content successfully. One example is Coca-Cola. The company has a blog called “The Journey” which features stories about the company and its products. Coca-Cola also uses social media to share native content, such as photos and videos.
Another business that uses native content effectively is Ford. The car company has a YouTube channel called “Ford Storytellers” which features videos about the company, its history, and its products.
Ford also uses social media to share native content, such as ads, blog posts, and infographics. These are just two examples of businesses that are using native content effectively. By creating engaging and relevant content, they are able to reach a wider audience and build brand awareness.
As a business owner, you are always looking for new ways to reach your target audience.
You want to find content that is interesting and engaging, but you also don’t want to spend a lot of time creating it. Native content is a great solution. It’s content that is designed to blend in with the other content on a website or platform.
For example, if you’re using Facebook to promote your business, you can create native ads that look like regular posts from friends and family. This type of advertising is less intrusive than banner ads, and it can be more effective because people are more likely to pay attention to it. There are many businesses that are using native content successfully. Here are a few examples:
-A travel company can use Instagram to post beautiful photos of destinations, along with short descriptions and links to their website.
-A clothing company can use Pinterest to create boards with images of their products and links to where they can be purchased.
-A food company can use Facebook to post recipes, cooking tips, and pictures of their products.
Native content is an effective way to reach your target audience without being too salesy or intrusive.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.