Find ebook topics people already search for.
Most ebooks flop because nobody was looking for them. I don’t guess. I check real search demand on Pinterest and YouTube before I write a single word, so the audience is already waiting when the guide is done.
Demand first, writing second
Demand first
I never start from a topic I like. I start from one people are already typing into a search bar.
Pinterest tells the truth
Real search volume and buyer intent show up on Pinterest long before a topic ever ranks on Google.
YouTube confirms it
I cross-check the same keyword on YouTube to see the audience size and the gaps I can fill.
Narrow wins
A tight topic you can finish in a short guide beats a broad one every single time.
How I find topics that sell
The exact order I follow before I write a word. No guessing, no hoping.
Chase real search demand
Only topics people already search for, with clear problem-solving intent.
Research it on Pinterest
Use PinClicks to see the search volume and buyer intent behind a keyword.
Cross-check on YouTube
Search the same term to confirm the audience and spot the content gaps.
Run the specificity test
Finish “after reading this, they can ___.” Vague means it’s still too broad.
Match it to what you know
Pick topics you can teach with real, first-hand credibility.
Keep a topic library
Bank every validated idea so the next one is always ready to go.
Free: The Ballen Pinterest Method
My keyword-first Pinterest workflow in one short PDF — the exact way I find topics with real demand and turn them into traffic.
“I don’t write the ebooks I hope people want. I write the ones they’re already searching for.“— Lori Ballen
Want help picking topics that sell?
Inside group coaching we validate your topics together, then build the guide, the pins, and the funnel that turns search demand into sales. Live, every week.
Join group coaching →The tools I use
Some of the links below are affiliate links — if you sign up or buy through them I may earn a commission at no extra cost to you. I only ever share tools I actually use.
PinClicks
Find the real search volume and buyer intent behind any keyword before you write.
Ideogram
Design covers, pins, and thumbnails that stop the scroll, no design skills needed.
Turn a validated topic into income
From Idea to Income
Take a validated topic and turn it into a finished ebook people actually buy.
Pinterest Power Stack
Turn one validated topic into many Pinterest-optimized pieces that keep driving traffic.
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Stop guessing. Write the topics people already want.
Join group coaching at Ballen Academy →Not ready to coach yet? Get Letters from Lori — my field notes on building a business that earns for the long haul.
Hey there! Just a quick heads-up: some of the links on this site are affiliate links, meaning I may earn a small commission if you make a purchase (including through the Amazon Associates program), at no extra cost to you. Occasionally, products featured here are gifted by brands.
I also use AI tools to help research and create content for you! While I love sharing strategies to help you succeed, please remember that everyone's journey is unique—individual results vary, and there are no guarantees. Thanks so much for stopping by!
