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The Best Content Marketing Stats for 2022

The Best Content Marketing Stats for 2022

Here are some interesting content marketing stats that can help you determine if your company should do more blogging/content marketing if it’s already doing so, and how to make it more effective.

In the past three years, the number of people using social media has risen by 1 billion. (hootsuite)

91% of organizations are using content marketing. (The State of Content Marketing 2019, page 38)

Affiliate Marketing

According to Statista, by 2022, affiliate marketing spending in the United States alone is expected to reach $8.2 billion.

Affiliate programs generate 15%–30% of all sales for advertisers. (SaasScout)

Blog Stats

84% of Content Marketers use blogs or short articles in their mix. (

In 2021, the average blogger spent 67% more time on a single post than they did in 2014. – (OrbitMedia)

Each month, 70 million new posts and 77 million new comments are produced by users of WordPress. (WordPress)

Although 92% of marketers believe most or all of the content they create resonates as authentic with consumers, 51% of consumers say less than half of brands create content that resonates as authentic. (Source)

An influencer in Canada, the United States, or the United Kingdom, can expect to earn $303.43 for a sponsored blog post provided they have a domain authority score of 25 to 49. (

The most used digital marketing strategy among global marketers was content marketing. (source)

84% of Content Marketers use blogs or short articles in their mix. (

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The most popular type of blog content is how-to blogs. (Orbit Media)

Content Marketing

In 2021, The world spent nearly 66 billion dollars on content marketing. This number is expected to grow to 76 billion this year, and another 137 billion within the next 4 years. –

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” – Copyblogger

Conversion Rate Stats

The average conversion rate is between two and five percent for all advertisers. (webfx)

eCommerce Stats

According to Finances Online, nearly 80% of all digital carts, result in abandonment. This means out of 100 shoppers, 80 will abandon their cart without buying anything.

Google Stats

Google’s People Also Ask box or PAA displays 4 questions 90.27% of the time, and 3 questions 9.73% of the time. (

Email Stats

Email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.

Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Hubspot)

99% of people check their email every day. (optinmonster)

Email is the #1 leading marketing tool used by teams, with social engagement a close second. – The State of MarTech, page 12

Landing Page Stats

The conversion rate of landing pages, which is the most common signup form, is 23 percent (Source)

The most popular combination is to request an email address and name (7%), followed by an email address and birthdate (5.7%). (Source)

The most successful number of fields is three, implying that if you ask for three pieces of information, your conversion rate will be 10 percent. (Omnisend)

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Social Media

According to Statista, as of October 2021, around 32% of the worldwide Instagram audience was between the ages of 25 and 34. (Statista)

Nearly 30 percent of Twitter ad audiences are female, while 70.4 percent are male. (Data Reportal)

The most followed person on Instagram is Cristiano Ronaldo with 401.2 million followers. (Source)


If a video is less than 60 seconds in length and is business-related, 58% of viewers will stick around for the whole thing. – (Vidyard)

In a survey of more than 1,700 respondents aged 18 +, 22% said they watch one to two hours of online videos on YouTube, Facebook, Instagram, Snapchat, or TikTok. (Vorhaus Digital Strategy Study, page 23). Furthermore, 18% said they watch two to five hours of online videos across those networks every day.

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