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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Building and publishing your website is a significant and exciting first step to establishing your online presence. But how can you make it generate leads?

Estimated reading time: 11 minutes

Hi there, I’m Lori Ballen

Content Creator, Coach

I’m a content marketer, Las Vegas real estate agent, 6-figure affiliate marketer, and coach. I help people make money online through their blogs, websites, Youtube channels, and social media strategies.

Here are nine ways to get real estate leads from your agent website:

  • Create a call to action on every page (even if it’s as simple as “call now.”)
  • Install IDX Broker
  • Publish Real estate marketing reports
  • Create lead capture forms with offers
  • Learn how to auto-deliver your offer 
  • Give sellers instant home values
  • Create guides, checklists, and other offers
  • Promote hyperlocal and local events with Facebook Ads and PPC
  • Open houses and virtual open houses

How Do I Get Real Estate Agent Leads Online?

To turn your website into a prosperous lead generating machine, you’ve got to tend to your marketing efforts regularly. While your website might have an about us page, a blog, property listings, contact info, and the other bare-bones, it’s the bells and whistles that draw interest and keep users coming back for more. 

There are unlimited creative ways to market your business online and generate leads. However, not all of them perform as well as the others. And if you’re not sure how to get more leads while you’re you learn as you go, you can spend more money than you need to and cause yourself much frustration and overwhelm. 

The most crucial thing in generating leads online is to include a CTA, or a call to action, on each page you publish on your website or blog.

What is a Call to Action?

A call to action is a direct attempt to get a website visitor to do something specific, whether to view properties, get a checklist, download a guide, get an ebook, receive a market report, sign up for email updates, or another offer.

For your website to produce high yields, you’ll need to provide something of value, an offer, an item (or a sale, contest, etc.) your viewers want and need, in exchange for their email addresses.

You should have a call to action on every page on your website – otherwise, your user has no direction of what to do next, and your content won’t produce leads.

One of the best offers you can create for generating real estate leads is to design a monthly market report, which you can easily do with IDX Broker.

Lori Ballen Invites You

to a 30 Free Day Trial  of the ilsting marketing software and home valuation pages vs. the 14 day trial everyone else gets!

What is IDX Broker? 

IDX, which stands for Internet Data Exchange, takes your listing feed, your MLS feed, and uses it to populate grids, slideshows, and carousels to professionally and attractively display your properties includes customizable forced registration.

I use IDX Broker.

IDX, which stands for Internet Data Exchange, takes your listing feed, your MLS feed, and uses it to populate grids, slideshows, and carousels to professionally and attractively display your properties includes customizable forced registration.

IDX Broker is the top way to get people to register for your website.

IDX Broker is an IDX provider that comes with a whole suite of features with which you can enhance and expand your website, such as:

  • Share real estate listings in creative, eye-catching displays
  • Customize forced registration for various actions
  • Get the IP address of users for targeted marketing
  • Generate market reports for multiple benefits

Sharing real estate listings is likely your primary focus, and IDX Broker lets you do that in a practical, useful, and appealing way.

Forced registration is one of the most excellent tools with IDX Broker as a way to get real estate leads from your agent website. 

You can force registration as soon as a visitor reaches the photo gallery, when they like, and save properties by clicking the heart or a plethora of other customizable settings.

The Most Flexible IDX

Display IDX real estate listings on Realtor websites and mobile devices with Internet Data Exchange (IDX) feeds.

If somebody lands on your IDX, they’re taken to a list of real estate listings that can be displayed strategically on your website. Registration settings will determine how those leads are captured and how many came in.

Having a user’s IP address doesn’t give you their name, physical address, or personal information. What it does do, however, is give you a relatively accurate idea of the general location of the user. 

For example, you’ll know whether the user viewed your website from within the United States or another country. You can also drill it down to the city. 

Targeting your advertising to the locations of your users could help your digital marketing be more productive.

How Do I Make Real Estate Market Reports?

You need real estate market reports because they provide multiple, long-term benefits for the growth of your website, brand awareness, lead generation, and more, including:

You need real estate market reports because they provide multiple, long-term benefits for the growth of your website, brand awareness, lead generation, and more, including:

  • Rank on search engines
  • Generate seller listings
  • Generate buyer interest
  • It can be an offer through forced registration
  • You can gain email subscribers for leads in your database by offering market report email updates

IDX Broker makes it super simple to access and publish real estate market reports on your website with up-to-date, real-time information. 

By following a few steps, you can provide viewers with a snapshot of the market without you having to do anything after initial setup to aggregate the information, including:

  • How many sold listings there are
  • How many new listings there are
  • How many current listings there are
  • How many open houses there were
  • The average sales price of the homes in a specific zip code
  • Maps, where users can hover on something, and a small image will pop up to learn more, which they do through forced registration.
  • Sold data (an upgraded feature with IDX Premium)

You don’t have to have IDX Broker to create a market report. You can generate one through various means, such as gathering data from the MLS.  

Get Your Report

Jeff and Paul Helvin can Write your Report For You.

If you’re using WordPress for your website, you can take advantage of the Gutenberg Blocks plugin, a plugin that generates editing boxes that are drag-and-drop for quick and easy-to-use design. 

You could make a page with Gutenberg Blocks that allows you to produce a stellar market report. 

Gutenberg is like a page builder, so you can add as many or as few market-related elements to your page.

You can do this monthly rather than daily or weekly. You can also outsource the task by hiring a writer or content agency to write a unique local market report for your specific area each month. 

In your monthly market report, you could include information such as:

  • Median list price
  • Price per square foot
  • Days on market
  • Price decreased
  • Price increased
  • Relisted
  • Inventory
  • Most expensive
  • Least expensive
  • Buyers/seller’s markets

Offering a market report is an excellent opportunity to create a call to action to entice viewers to sign up for monthly real estate market updates or register to access the information as a PDF.

Aside from the market report, there are several creative ways to design valuable offers your viewers can use.

How do I Create an Offer on My Website?

You can design an offer on your website using a myriad of software and programs. These might include Microsoft Word and Apple Pages. 

One of the easiest to use with endless design options is Canva, which you can access on desktop and mobile for convenient creativity at any time from anywhere. 

Canva offers a free and paid membership, so you can start small and grow big.

Online Design Made Easy

Thousands Of Custom Templates And Stock Images, Easy-To-Use Editing Features, And More!

With Canva, you can create ebooks, guides, checklists, or other creative offers with a professional look and then download it as a PDF, which you can offer to your website visitors in trade for their email address.

One example of an offer created in Canva is a “Moving Checklist,” which could include topics, such as:

  • Buy boxes
  • Transfer power
  • Forward mail

Guides pull in a lot of leads. People like guides, which you can create in Canva, download as a PDF, and auto-deliver. Examples of guides include:

  • Free Homebuyer’s Guide
  • Homeseller’s Guide
  • Your Guide to Flipping Homes
  • Your Guide to Getting the Best Mortgage
  • Your Guide to Increasing Your Credit

Once you’ve conceived of, designed, and saved your offer as a PDF, there are a few ways you can make sure that your registrants receive the item you promised without you manually responding to each one.

Another type of offer you can entice viewers with is a webinar, which you can host on Zoom, with topics explicitly applied to your region, such as:

  • 9 Tips You Must Know Before You Buy a Home in Summerlin
  • How to Make the Most Money on Your House for Sale
  • How to Prepare for Your Appraisal and Home Inspection
  • 11 Things to Consider When Selling Your Home in Summerlin

You can also use social media and PPC advertising to promote your webinars.

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WordPress Hosted Websites

If you are looking for a pre-built WordPress Website that includes hosting, check out the selection of Real Estate Websites, Blogs, and Small Business websites provided by Jeff and Paul Helvin.

How Do I Capture Leads and Auto-Deliver Offers?

One way to achieve an all-in-one solution for capturing leads and auto-delivering an offer is through Keap and Infusionsoft

KEAP is a full-service customer relationship management company that allows you to capture leads and automate your marketing in a simplified manner so you can focus on your business.

Within Keap, you can design high-performing landing pages and create lead-capturing forms to embed on your website or landing pages. 

Automation in a CRM can save you time and double your revenue

These CRM and sales and marketing tools help you get more done with less work so you can grow your business.

You can then segregate your leads automatically into appropriate lists, such as a list for buyers and a list for sellers. 

Then, once captured and sorted, you can send automated emails and text messages. The system does the lead nurturing for you. 

With Keap, you can create an automated email that has a link directing the subscriber to where they can download their PDF, which is super simple if you’re using WordPress. 

You click “Add New,” choose “Media,” and upload your PDF. Save. When you revisit that PDF in WordPress, it will have a link below the title. That link is what you’d include in your auto-responder email.

What is OptinMonster?

Another outstanding tool for generating magnetic forms and landing pages is OptinMonster

Not only can you customize lead capture forms or draw from more than a hundred templates, but you also get tracking and measuring analytics and access to A/B testing so you can improve your forms and pages for maximum results. 

You’ll also be able to obtain page-level targeting, advanced traffic redirection, and more.

But it’s more than simplistic forms. With OptinMonster, you can design:

  • Lightbox popups
  • Floating bars
  • Scroll boxes
  • Gamified wheels
  • Exit intent detection
  • Geolocation targeting, and more.

Convert and Monetize Your Website Traffic

Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.

How Do I Offer Instant Home Values?

ListingsToLeads is another beneficial resource for lead capture that offers your viewers the ability to obtain an instant home value with ease from your website.

ListingsToLeads is another beneficial resource for lead capture that offers your viewers the ability to obtain an instant home value with ease from your website.
ListingsToLeads is another beneficial resource for lead capture that offers your viewers the ability to obtain an instant home value with ease from your website.

Home valuations are notorious for producing high-volume, high-quality leads from home sellers who are gauging their house price for sale before listing.

If a visitor is on your website, you can choose for a popup to appear that offers a free home valuation. You can also include a button as a call to action for a free home valuation as an offer to get more leads. 

There are several ways you can customize the forms and the user experience.

But ListingsToLeads offers far more than a home valuation tool. You can also create magnetic landing pages, e-flyers, social media posts, single property pages, and more.

Hyperlocal Blog Posts

Hyperlocal blog posts are explicitly targeted to one geographic location to raise brand awareness and generate more leads.  

For example, Summerlin is a master-planned community that’s home to thousands of properties, residences, businesses, schools, parks, hospitals, and more. 

While not a city of its own, the area has a small-town charm that sets it apart from the rest of Las Vegas.

A local blog post would focus on Las Vegas as a whole, whereas a hyperlocal blog post hones in on Summerlin, specifically.

Examples of hyperlocal blog posts could include:

One important note is that hyperlocal posts take time to rank on the search engines, so you’re planting seeds for later fruition unless you promote them with paid advertising.

Lori Ballen Invites You

to a 30 Free Day Trial  of the ilsting marketing software and home valuation pages vs. the 14 day trial everyone else gets!

How Can I Generate Leads from Open Houses?

You can generate leads from traditional, in-person showings or by more contemporary virtual methods. Either way, registration is required.

During in-person showings, guests can fill out a manual registration form, whereas those viewing online go through a virtual sign-in process. 

The Bottom Line

Having a real estate agent website is fabulous, especially if it’s got a sleek design and a reliable platform with meaty content. 

There are endless ways to get leads online. But to turn your website into a powerful, ongoing lead generating machine, you have to be willing to put in the time, energy, and investment.

Real Estate Websites

Powered by WordPress, Lori's brothers create IDX websites based on her designs.

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