Adding an ISA to a real estate team can be a good move. ISAs, or Inside Sales Agents, are commonly used in real estate and can be an excellent resource for a team. ISAs can help with appointments, follow-ups, and generating leads. This blog will explain everything a real estate team needs to know about hiring an Inside Sales Agent (ISA) for Real Estate.
What is an ISA in Real Estate?
An inside sales agent on a real estate team is responsible for converting inbound leads on a real estate team. ISAs work with a database of leads that the team’s marketing efforts have generated and contact these leads to attempt to convert them into clients.
An ISA is different than a traditional real estate agent in that they don’t work with buyers or sellers directly. Instead, they focus on generating leads for the team.
ISAs typically work in an office setting and make a large volume of calls each day. They are usually paid a salary plus commission, and their income is directly related to their performance.
Why Hire an ISA?
There are several reasons why hiring an ISA can be beneficial for a real estate team.
An ISA can free up time for the more experienced agents on the team by handling many of the initial calls and follow-ups with leads. ISAs can also help to qualify leads, which can save the team time and money.
Another benefit of hiring an ISA is that they can help to generate more leads. ISAs typically make a high volume of calls each day and can reach a larger number of people than an agent who is working with clients directly.
How to Hire an ISA
There are a few things to keep in mind when hiring an ISA. First, it’s important to find someone with good people skills. ISAs will be talking to a lot of people each day, and it’s important that they be able to build rapport quickly.
It’s also important to find an ISA who is coachable. ISAs need to be open to feedback so that they can continue to improve their skills.
Finally, it’s important to find an ISA who is driven and has a strong work ethic. ISAs should be self-motivated and able to work independently.
If you’re thinking about hiring an ISA for your real estate team, keep these things in mind. ISAs can be a valuable asset to any team, and finding the right ISA can help to take your team to the next level.
The duties of an ISA include:
The ISA position is a critical role in any real estate team as they are responsible for generating new business for the team. ISAs must be highly skilled in communication and sales in order to be successful in this role.
– Sourcing new leads through various channels, including but not limited to, internet lead sources, Sphere of Influence (SOI), and past clients.
– Making a high volume of outbound calls each day to attempt to convert leads into appointments.
– Utilizing a script or canned responses when speaking with leads in order to deliver a consistent message.
– Following up with leads via phone, email, and text.
– Qualifying leads for the team.
– Tracking all activity in customer relationship management (CRM) software.
– Attending team meetings and training sessions.
How to know when it’s time to hire an Isa
As with any business, real estate is all about sales. In order to succeed, you need to be able to generate leads and then convert those leads into customers. For most large real estate teams, this process is handled by an inside sales agent.
These professionals are skilled at building relationships with potential clients and working to close deals. If you’re wondering whether or not it’s time to hire an inside sales agent for your team, there are a few things you should consider.
First, take a look at your lead volume. If you’re consistently generating a high volume of leads, it may be time to bring on additional help.
Additionally, consider your team’s closing ratio. This is the number of deals that are successfully closed divided by the total number of deals attempted. If your Closing ratio is low, it could be indicative of a need for more experienced sales assistance.
Finally, pay attention to the overall morale of your team. If members are starting to feel overwhelmed by their workload, it could be time to lighten the load by hiring an inside sales agent. Ultimately, only you can decide if the time is right to hire additional help for your real estate team. However, if you’re seeing any of the above-mentioned signs, it may be time to give ISA a try.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.