Hey, this is Sabrina, lead trainer for Ballen brands. Today I wanna show you how to create a Facebook business page.
First thing you’re gonna do is you’re gonna hop onto your Facebook account, and on the left-hand side, all the way down at the bottom, you’re gonna see a create option. Then it gives you the option to create an ad, page, group, event or fundraiser. I’m gonna go ahead and click page.
Now, from here, you’re gonna have the options to choose what type of page you want to create. Are you a local business or place? Are you a company, organization, or institution? Are you a brand or a product, or did you wanna build a page around your specific brand or product? Are you an artist, band or public figure? Specifically for entertainment. Or, are you creating a page for a cause or a community?
So, I’m gonna go ahead and just choose local business or place for this one. Now, what you’ll notice is, when you click on each one of these, they’re gonna have some different stuff. Local business or place does require your page name, a category, what type of business you are, your address, and your phone number.
If you click on company, organization or institution, brand or product, artist … They don’t have that full address information. They do have category and company name, and for cause or community, it does have the cause or community name.
The local business, I’m just gonna go ahead and I’m gonna do Testing Out. Page category, I’m gonna say Testing out is a learning center. It’s for studying for tests. It’s gonna ask for the street address here. I don’t know if it’s gonna ding me and tell me that that address doesn’t exist, but we’ll see. Phone number. Let’s see what it lets me do. Get started.
Nope. Okay, so it won’t let me. So, I’m just gonna do company organization, just ’cause I don’t have an address to pop in there. Choose a category. I’m gonna say that this one is a … Do they have education on here? Yeah, there we go. Education. I’m gonna again do Testing Out. Get started.
Okay, then it’s gonna walk you through the steps here. It’s gonna ask you to upload a profile picture. I’m just gonna skip that process for now. Then it’s gonna ask you to add a cover photo.
Now, if you don’t have a cover photo, you can create a really cool one using a tool called canva.com. That’s C-A-N, V as in Victor, A .com. And they have default templates that you can choose for your cover photos, ’cause the sizing is a little odd on these.
Again, I’m just gonna go ahead and skip that for now.
Now it’s gonna pop up and automatically say, “Okay, here’s your page. Go ahead and invite your friends.” You can do this at any time; you don’t have to do this right away. It’s gonna tell you to publish your first post, so it gives you a little tutorial.
Right here it gives you some different tips that you wanna follow by and fill out. You’re gonna wanna add a description for your page, so if you just click on add a short description you can say, “Testing Out is a local learning center for kids ages eight to 18.” I don’t know.
Okay. You can create a username for your page, so if people want to tag your page, you do that right from here. I’m just gonna say testing out. Maybe testing out center. Okay, create username. Cool.
See all page tips, and then it’s gonna give you some more here. You can create a button on your Facebook page so that way, if people wanna contact you or if you want it to take them to your website, you can create buttons around those. You can add a URL to your website, add your photos, invite friends … And it gives you an option to create a group around some of these people, too.
And that’s pretty much it on the basics of setting up your Facebook page. If you have questions, you can reach us at firstname.lastname@example.org. If you like this video, be sure to subscribe to our YouTube channel for more videos like this one.
And, if you wanna learn more about online marketing, head over to ranklikeaboss.com. There we have an online training course that walks you through basically everything there is to know about marketing your business online.
We also have an expansion course on that same website for real estate agents specifically, so if you’re a real estate agent and you wanna learn online marketing tips and tricks specifically for real estate, you can learn that there.
Again, let us know if you have questions, and thanks for watching.