Most content creators that want to rank on Google, agree that backlinks play a pivotal role. The more backlinks a website has, the higher it will rank on google. However, there is another factor that plays into ranking on Google, and that is content velocity.
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Content Velocity (Niche Focused)
Content velocity is the rate at which you produce new content. The more content you create, the more chances you have of ranking on Google. When you produce content at scale, focused on a particular niche or sub-niche, you can establish topical authority much faster.
“I need to find a way to increase content velocity. I need to find a way to increase content velocity. I need to find a way to increase content velocity.” – John Moore
There are a few different ways to increase your content velocity. One way is to produce more content. This can be done by hiring more writers, or by yourself writing more content.
Of course, hiring writers is no easy task. You need to find writers that are not only talented but also reliable. Hiring a writer and then not getting the content you need can be frustrating.
Another way to produce more content is to outsource your content. This can be done by finding a content writing service, or by hiring a freelancer. Outsourcing your content can be a great way to get content quickly and without the hassle of finding writers.
Another way to produce content faster is to recycle old content. This can be done by rewriting old content or by breaking up old content into new pieces. Repurposing old content can help you reach a larger audience and increase your website’s ranking on Google.
No matter how you produce content, the most important thing is to focus on quality. Google is getting smarter every day, and if you produce low-quality content, your website will not rank as high as it could. Make sure your content is well-written, informative, and interesting to read.
The more content you produce, the more likely you rank on Google. By increasing your content velocity, you can reach the top of Google much faster.
Content You Can Beat in Rankings
“It’s really hard to call a site authoritative after 30 articles” –John Mueller
Forum Pages: These are pages that are typically full of user-generated content. Because they are not as well-written or informative as regular website pages, they are not as likely to rank as high.
Old Pages: Pages that have been around for a while and have few or no backlinks will not rank as high as new pages. New pages have a higher chance of ranking because they are seen as more relevant.
Low-Quality Pages: Pages that are full of typos, grammar mistakes, or are otherwise low quality will not rank as high. Make sure your pages are well-written and free of errors before publishing them.
Content That Ranks
Don’t skimp on content to scale to content velocity. You’ll only be hurting yourself in the long term. To gain visibility with Google, your content needs to be useful, informative, and engaging.
If you can’t produce high-quality content at scale, it’s better to produce less content and ensure it is of the highest quality. Quality will always trump quantity when it comes to SEO.
One way to produce quality content is to focus on long-form content. This type of content is typically 2000 words or more. By focusing on longer content, you can provide more value and information to your readers.
Long-form content is also more likely to be shared and linked to, which can help increase your website’s ranking.
In general, most bloggers produce at least 800 words per blog when publishing content with a goal of creating topical authority and rank on Google.
Frase is a great choice for determining how many words the blog should be based on the competition you want to outrank.
You’ll need to go the extra mile on your published blogs if you have low domain authority and not a robust backlink profile.
Another way to produce quality content is to focus on evergreen content. This content is always relevant and doesn’t go out of date. Creating evergreen content can attract readers and customers for years to come.
Evergreen content is also a great way to increase your website’s ranking on Google. Your website will rank higher with many high-quality pages than websites with fewer pages.
When it comes to content, quality is always more important than quantity. If you produce low-quality content, your website will not rank as high as it could. Make sure your content is well-written, informative, and interesting to read.
The more content you produce, the more likely you rank on Google. You can reach the top of Google by increasing your content velocity.
Focus on quality over quantity when creating content. You will rank higher on Google by producing high-quality content and attracting more readers and customers.
Google is constantly changing and adapting its algorithms, so it’s important to keep your content high quality to maintain your ranking. Your content should be well-written, informative, and interesting to read. It should also be free of errors.
If you’re having trouble producing high-quality, They can help you create a content strategy that will help you rank higher on Google and attract more readers and customers.
Listicles: Listicles are articles that are formatted as a list. They are easy to read and usually include images or videos.
How-To Guides: How-to guides are articles that teach readers how to do something. They are typically step-by-step and include images or videos.
Product Reviews: Product reviews are articles that review a product. They usually include pros and cons, as well as images or videos.
Case Studies: Case studies are articles that examine a problem and provide a solution. They are typically long-form and include images or videos.
Link Post: A link post is an article that includes a list of links to other articles on the web.
The easiest way to determine what content to create for a target keyword or topic is to go to Google and search the term yourself. Look at the page one rankings and view what type of content the ranking pages are. If you see mostly listicles, you’ll want to create a listicle. If they are link posts, you’ll create a link post.
Ballen Brands is a full-service online marketing agency that specializes in content marketing. My brothers can help you create a content strategy that will help you rank higher on Google and attract more readers and customers. Visit our website or contact Jeff and Paul Helvin at Ballen Brands.
Content Velocity Keyword Research
To rank on Google when implementing content velocity, you’ll need to have a content calendar ready to go. The topics of the content you will create should be created from in-depth keyword research.
You can use various tools to help you with your keyword research. I use SEMrush, but there are other keyword research tools you can explore on this list.
Keyword grouping for topics is also important. You want to make sure that the topics you are targeting are grouped together so you can produce content on various related topics.
Keyword grouping tools like Keyword Cupid can help you with this. These tools help map out which content pages you should create, and what keywords should go on each page.
For example, the Topic SEO might suggest the following keywords to create content around as part of a topic cluster. In general, a topic cluster includes a pillar post which is a high-quality, in-depth article about the topic cluster as a whole, along with subtopic pages that all link back to the pillar post, and an internal link to each other when it makes sense.
Some of these keywords would include, SEO Content Marketing, keyword research, local SEO, SEO tools, SEO Tips, and Google ranking factors.
Google would expect to see articles on these topics within your website if you are to be considered a topical authority on SEO.
The Content Calendar
Once you have found a list of keywords, you’ll need to determine which ones are the best for your content. The best way to do this is to look at the monthly search volume and the competition level.
The higher the monthly search volume and the lower the competition, the better the keyword is for your content. You’ll also want to make sure that the keyword is relevant to your business.
Once you have found a list of keywords, you’ll need to create a content calendar. This will help you map out when you are going to publish your content and what topics you are going to cover.
If you are looking for a robust SEO content tool, SEMrush offers a complete package for content research, planning, and publishing.
The Most Content Often Wins
If you look up the top-ranking pages for any particular query in the niche, you’ll most likely see that the ranking page belongs to a website with the most content in that niche. While this isn’t always the case, there is certainly a correlation between total published pages in a niche and the high rankings.
This is because when Google looks at who to rank for a particular query, it looks at topical authority and most often returns the page of the website that is the most relevant to that query. And, as you publish more and more content, you’ll gradually become more and more relevant to that query.
You can also use this information to your advantage by publishing even more content and gradually outranking your competitors.
Internal Linking is a Must
Internal linking is key to creating a content engine that doesn’t rely on backlinks. When you internally link to other pages on your website, you are passing along some of your website’s authority to that page. This helps that page rank higher in the search engine results pages (SERPs).
You should also use anchor text when linking to other pages on your website. This is the text that is displayed as the hyperlink. You want to use keywords in your anchor text as this will tell Google what that page is about and help that page rank for those keywords.
For example, if you have a blog post about “10 SEO Tips”, you would want to link to that blog post from other articles on your website using the anchor text, “10 SEO Tips”.
Creating a Silo Structure
A silo structure is an organizational method of grouping related content together. This can be done by grouping content by topic, keyword, or even products.
This is beneficial for both users and search engines as it allows them to easily find the relevant content they are looking for. It also helps search engines understand the relationship between the different pieces of content on your website.
A silo structure also allows you to control the flow of link equity through your website. This is beneficial as you can redirect link equity to the most important pages on your website.
For example, if you have a blog post that is ranking well for a particular keyword, you can link to that blog post from other pages on your website using the keyword as the anchor text. This will help that blog post rank even higher for that keyword.
Creating Error-Free Content at Scale
Building a team of content writers, and editors is tricky. But it’s not impossible. And, if you can get it right, it will certainly help you publish more content at scale.
The first step is to make sure that your team of writers understands the basics of SEO. This includes understanding how to use keywords in titles and in the body of the article, as well as understanding how to format titles and create meta descriptions.
The next step is to make sure that you have a process in place for creating, editing, and publishing content. This process should include steps for both creating and editing content.
It’s also important to have a system in place for quality control. This means having someone who is responsible for reviewing all of the content that is published and making sure that it meets your standards.
Creating and publishing a massive amount of content that is high-quality and error-free is no easy task. But, if you can get it right, it will undoubtedly help you rank higher in Google and increase your website’s traffic.
A Culture of Documentation
If you want to be able to publish content at scale, you need to have a culture of documentation. This means having a system in place for documenting everything that happens in your business.
This includes documenting the process for creating and editing content, as well as documenting the process for publishing content. It’s also important to have a system in place for quality control.
Creating a culture of documentation will help you ensure that everyone on your team is on the same page and that everyone knows what is expected of them. It will also help you avoid mistakes and save time in the long run.
Here’s how to create a culture of documentation:
1. Create a system for documenting everything that happens in your business.
2. Make sure that everyone on your team is aware of this system and knows how to use it.
3. Encourage your team to use the system on a daily basis.
4. Review the documentation on a regular basis to make sure that it is accurate and up-to-date.
5. Make changes to the system as needed to improve its efficacy.
Creating a culture of documentation will take some time and effort, but it is well worth it if you want to be able to publish content at scale.
Creating quality content is essential if you want to rank high in Google and increase your website’s traffic. But, if you’re not careful, it can be easy to make mistakes that will hurt your ranking.
To avoid making these mistakes, follow the tips outlined in this article. And, if you want help with a marketing plan, call 702-917-0755.