Getting started or growing a business in real estate takes a special focus on generating enough buyer and seller real estate leads. Those that grow substantially are the agents that have the database. While earning in is suggested (sphere of influence, open houses, calling expired listings, networking), etc. sometimes buying leads has its place. In this comprehensive guide, we will cover multiple strategies.
**This post contains affiliate links and I will be compensated if you make a purchase after clicking on links on this website. [Affiliate Disclosure]
May I also suggest my brothers’ real estate lead generation systems at Ballen Brands. As an agent as well, who specializes in digital marketing I get the need, the process, and the dollars behind it. From blog content to WordPress powered, IDX driven websites, they can help. 702.917.0755
- How to Create a Lead Magnet
- Ballen Brands
- Agent Locator
- All the Leads
- Best Rate Referrals
- Expert Home Offers
- Fast Expert
- Fast Home Offer
- Geographic Farming
- Gold Rush Real Estate Leads
- Google Ads
- Home Gain
- Inbox Real Estate Leads
- KW Command Real Estate Leads
- Listings To Leads
- Market Leader
- Next Door
- Open Houses
- Premier Agent
- Prospect Now
- Real Estate Pipeline
- Roddy’s Foreclosure Service
- Search Wire
- U.S. Lead List
- U.S. Probate Leads
- Website Real Estate Leads
How to Create a Lead Magnet
While buying real estate leads is an option, earning real estate leads is a gift that keeps on giving. Here’s a quick list shared by Lori Ballen from Las Vegas on how to create a real estate leads magnet.
1.) Create a List of each step in the home buying process
2.) Explain in detail what you believe a first-time homebuyer would need to know about that step.
3.) Include a call to action for your services and to shop for homes.
4.) Using the Ebook Template from Canva, add your steps and save as a PDF with live links
5.) Take your list and steps and add them to your blog or other public blog forums.
6.) Using a lead magnet tool (such as optinmonster, leadpages, convert kit or a custom landing page in listings to leads), create an offer to download the ebook.
7.) Send the ebook automatically via your email responder (constant contact, aweber, infusionsoft, listings to leads )
8.) Share your offer and or your list/blog on Pinterest, Instagram, FB, Linked In, and anywhere else you are creating brand awareness
9.) Add these real estate leads to your campaigns: retargeting, call list, direct mail, email, SMS, chatbots (manychat or mobile monkey) etc.
10.) Rinse and Repeat with seller guide, investor guide, flipper guide and so on.
Where to Get Real Estate Leads
Ballen Brands, a real estate leads company was founded by Lori Ballen, a Las Vegas REALTOR is owned by her brothers Jeff and Paul Helvin. You can hire Ballen Brands to generate traffic to your website through Google Ads, Facebook Ads, or help you create a WordPress Platform and content to generate interest through the search engines and social media.
Ballen Brands can create your lead magnets, provide a CRM and automation such as SMS text and email campaigns (AutoPilot ISA), create monthly market reports, write buyer and seller blogs, create hyperlocal content and newsletters and much more.
Call Jeff and Paul at 702-917-0755.
Florida, Washington, Georgia,
All the Leads
All the Leads connect agents with “highly motivated sellers & buyers in transition.” including probate and other categories including divorce, foreclosure, marriage, relocation, childbirth, empty-nesting.
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Best Rate Referrals
The company claims to have developed multiple lead generation programs that make it easier to market to consumers who qualify for a home purchase loan. These contacts are generated via the website homesforsalenow.net, where consumers can search for listings in their area.
Boomtown provides digital marketing services to help get exposure on networks such as Google and Facebook. Regardless of if the agent’s goal is to increase website visitors to their agency site, grow their sphere of influence or expand into new markets, the company says they can assist. The company claims they have generated more than 15 million “hand-raises” through their pay-per-click services.
Expert Home Offers
The company offers exclusive home buyer and seller info with an automated referral process, and no sign-up or cancellation fees. The Agent only pays for transactions that have been successful. Additionally, agents have the option to select from “standard” referral contacts which is based on a 25% fee, or they can choose “expert” pay-per-leads which costs $64.95 for sellers and $14.95 for buyers.
Agents only pay if the lead results in a successful closing – the applicable referral fee of 25% is only applied in these cases. According to the company, there is no setup fee, no monthly fee, and no startup cost.
Fast Home Offer
California Only. Fast Home Offer connects agents with people who are looking to sell their homes quickly. Names and numbers are exclusive to ensure they are of the most value to agents. They offer per-lead pricing.
Geographic Farming offers a suite of services to assist in increasing business online.
Gold Rush Real Estate Leads
Gold Rush uses pay-per-click ads, including Google Ads, Re-marketing Banners and Video ads to generate high-quality interested parties. Their approach helps agents “break through the white noise,” by offering techniques to successfully capture and convert an agent’s target audience.
Formally known as Google AdWords, Google Ads can be an effective way to generate traffic to your agent website or landing page. Google Ads run at the top and bottom of the search engine results page and can be text, video, shopping items and more. Google also offers the display network in which your ad could run on partner sites such as Pandora, the music app.
With Google Ads, you bid on a keyword and pay each time someone clicks on the ad. You can create multiple ads for a single keyword testing the best performing headline, description, and call to action.
You can set max spend per campaign, ad, and keyword allowing complete control over your marketing efforts.
Google Ads is something you can do yourself, or you can hire a company like Ballen Brands to do it for you. Call them at 702-917-0755.
Home Gain provides REALTORS with the opportunity to connect with home buyers and home sellers in the agent’s local market area. Agents are notified when a buyer or seller is interested in the agent’s market area. An agent can choose which buyer or potential sellers they wish to claim, and then they will receive the immediate contact information of a prospect once a lead is accepted.
Basically, Home Gain runs ads on Facebook, Google and Bing to generate filled out forms and then sells the clicks to the agent after a visitor clicks through to their website. They also sell contacts that have provided name, phone and email.
Inbox Real Estate Leads
Inbox claims to be one of the nation’s largest suppliers of potential buyer sand sellers. Agents can sign up for their distribution list by filling out a quick form. When a lead is generated in an agent’s zip code, it is sent to their email for review. At this point, an agent can decide whether or not they want to purchase the lead. They provide a no contract, no upfront costs, and an “iron-clad” return policy to reduce the risk to agents.
Inbox generates interested parties via their ZipHomesForSale.com, Zip-Foreclosures.com, and ZipHomeValues.com websites:
How this company is different is that instead of simply placing ads for you which is what many of the lead services do, they run the ads, collect the lead info, and sell it to the agent for $25 per lead.
The math then would be pretty easy to estimate. Let’s say 1% of these contacts converted to a commission. You would need 100 to convert 1. 100 X 25 = $2,500. If you make a $10,000 commission, this would essentially be the same math as paying 25% of your commission to another agent for a referral. If you converted 2% or more, it goes up from there.
Bottom line? I would work if you are willing to spend $2,500 or more potentially before you see a closing. Sometimes, you can land a cash buyer that closes long before the $2,500 is spent, but it’s best to consider it might 100 to get to 1.
What’s more? Besides the numbers, you need time. Buyers and Sellers begin surfing the web long before they intend to sell. It could take 3-6 months to build your pipeline before one closes.
When you are buying people who have expressed interest in real estate, whether pay per click or pay per lead, you have to play the long game and stay the course.
They use Google Adwords, Facebook ads, Recall Marketing and Search Engine Optimization to help agents generate buyer and seller interest, retrieve lost contacts and improve web presence to attract further contacts. The company offers a 30-day money-back guarantee, with all features included.
There are many ways to generate free real estate leads from Instagram as well as paid ads.
- Free Instagram Real Estate Leads [Video]
- How to Create an Instagram Ad
- How To Find Top Hashtags for Instagram
KW Command Real Estate Leads
KW Command is a platform provided to Keller Williams Agents. While still in Beta, many agents are using their agent websites, and facebook ads to generate new contacts in the database. Ballen Brands, a KW Command digital marketing company offers “KW Command Real Estate Leads” in which they run the campaigns for the agent. In addition, Ballen Brands is building out KW Command Agent Sites, SMS, and Email Campaigns, setting up zaps and syncs and imports of the agent’s database and much more. Call Jeff and Paul at 702-917-0755.
LEADER® (at Lead-er.com) offers Real Estate Leads that are generated from specific targeting via Google ads. Leader claims:
- High Conversion Rates
- Information Verification
- Focus on Seller Real Estate Leads for Listings
- No contracts
- Daily delivery
- Integration with your favorite CRM
- and Proven Results
Listings To Leads
While this company doesn’t directly generate the buyer and sellers for you, it’s a great platform to generate interested sellers on your own.
I generate seller listings from the web by blogging, ranking on the search engines for seller topics, and then embedding a home value widget from listings to leads on the page”Lori Ballen, Las Vegas
Once set up, your new listings will populate into the tool allowing you to easily follow the marketing checklist to generate a new listing.
- Property Website
- Lead capture designed landing pages
- Virtual Tours
- Youtube Video
- Facebook Ads
- IVR for Yard Sign Riders
- SMS Text Bots
- Blog Template
- Craigslist Posting Tool
- Open House Lead Generation
- Just Listed and Just Sold e-flyers
- Print Campaigns
- and more.
According to the company, you can expect to buy real estate leads based on a guaranteed number of exclusive contacts each month that are never sold to another agent. They offer lead generation services via ‘housevalues.com’, where potential sellers are searching for a home valuation.
They offer this group a free personalized CMA of their property, which is then passed on as a lead. Additionally, they generate new contacts through ‘Leads Direct with pay-per-click advertising campaigns that are targeted to consumers who search for a home listing on Google, Bing and other search engines.
Nextdoor Neighborhood Sponsorships offer the chance to promote their area specialty in the neighborhoods they know best. You can join Next Door for your neighborhood and begin posting and creating relationships not specific to real estate other than the proper listings channel.
You can also buy a zipcode sponsorship and sponsor a neighborhood. They have shared zip codes. For example, 89138 offers 6 agents the zip code in total.
In addition, they launch several managed campaigns to leverage data both online and offline.
Open Houses are where an agent has a listing and holds the home “open” for a certain amount of time allowing potential buyers to tour the home.
Agents can “sit” the house open themselves or allow newer agents or team members to do it for them. There are mega agents who actually hire “hosts and hostesses” to hold the house open for them.
Strategic agents will hold open houses in the same neighborhood, intentionally, each week and often multiple times per week to gain exposure in that neighborhood.
Open house signs are amazing free branding. Remember that the rule of 7 says that someone needs to see your branding 7 times before they remember you and what you do.
Optinmonster is a lead magnet tool you add to your website or individual landing page that is generating traffic already through methods such as ranking on the search engines, social media shares, and paid advertising. When the visitor lands on your website, such as the “homes for sale in (X) Neighborhood under $500,000”, an offer appears via slide-in, pop-up, etc. that offers the visitor an item of value in exchange for their information.
For Example, Lori Ballen REALTOR from Las Vegas uses offers such as her monthly newsletter, a market report or home value, hyperlocal “things to do” lists, and just listed or just reduced homes for sale.
Because she generates traffic to her website, she’s able to make offers and generate new contacts to build her database all day long.
Lori has a coupon code for optinmonster: BALLEN saves you 25% but it’s a limited offer and can expire at any time based on the number of codes used. Lori uses the platform and is an affiliate marketer which means she benefits from purchases made through her link.
Watch Lori’s Video on how to use Lead magnets and Offers with Optinmonster.
Premier Agent, which claims to have the power of both Zillow and Trulia, is one of the more popular sources where you can buy real estate leads. The company connects agents with interested home shoppers in their target ZIP codes who are actively looking for homes. According to the company, “50% of Zillow & Trulia visitors are planning to buy or sell within 12 months.”
Prospect Now helps REALTORS by providing digital marketing options, such as pay per click management to assist agents with reaching persons who are most likely to sell their home or purchase a property.
With Qazzoo, licensed agents can buy real estate leads based on location, and hand-select the info they desire. The company states that the contact information is 100% guaranteed. Qazzoo offers 3 free real estate leads to agents, just for signing up.
Buy real estate leads of expired Listing and FSBO Real Estate leads
Real Estate Pipeline
Buy real estate leads with Real Estate Pipeline who offers verified and motivated home buyers and sellers with agents. The info is exclusive to one agent per territory to ensure that agents won’t have to compete with other local agents for clients. The contacts are generated through extensive online advertising, and these are only distributed to agents after they have been contacted by the company’s verification team.
They provide buyer lead generation, as well as seller lead generation through pay-per-click ads on Google, Bing, Facebook, and several other online networks.
Roddy’s Foreclosure Service
Roddy’s Foreclosure Listing Service offers real estate leads that agents and investors have successfully used to secure listings and great deals on homes for years.
Their most popular products for real estate professionals include:
Vacant House Real Estate Leads – leads for motivated sellers at just $0.25 per lead
Probate Leads – real estate leads that are highly likely to hire an agent or sell for cash fast
Likely to Sell Leads – 65% of these real estate leads will sell in 120 days or less
Use Code “Lori Ballen” and get a free 20-minute coaching call ($100 value).
You can buy real estate leads said to be high-quality home buyer and home seller info in any part of the country. The contacts provided are 100% exclusive to each agent.
Search Engine Optimization or SEO is the art of building content that ranks on the search engines. In the “old days” this was only done with web pages. Now, you can rank videos, blogs, images, products and more because Google is much more now than “12 Blue Links”.
Most entrepreneurs won’t do the work required to rank on search engines such as Google, Yahoo, and Bing, and those that do can still reap the rewards.
I can’t imagine where my businesses would be without SEO. While social media has come on strong, and has added another strong stream of traffic and real estate leads, I still love my search engine traffic. Evergreen content can bring new contacts for years and years after spending the investment of time and/or money once. I’ve got blog posts that bring me hoome buyers and listings over and over. I just need to keep the post fresh and current. What’s more? I don’t have to be in the #1 position to get the traffic. – Lori Ballen (BallenVegas.com)
U.S. Lead List
U.S. Lead List provides agents with info on long-term homeowners, who have equity, and are in positions to sell or invest. They lead span the entire country and connect agents with motivated sellers.
U.S. Probate Leads
You can buy real estate leads in the probate lead niche market. The company utilizes hundreds of researches who visit county courthouses. There is no contract required, and agents can cancel at any time. Pricing starts at $180 month for 25 contacts.
Ylopo has a plan that is ideal for solo agents and small-to-large teams that desire technology and large number of real estate leads.
Their plan includes monthly marketing with lead filtration and custom ad campaigns and remarketing. They quote their pay per click options based on the market and desired listing price. Nevada, for example, is listed as a lower competition market. While you don’t buy real estate leads, you buy clicks.
They estimate $6-$8 per lead and suggest a $300 budget to acquire 38-50 contacts. They suggest remarketing and management bringing the total to $450 per month.
Zbuyer claims to be a premier online source for sellers and buyers. You can buy real estate leads. They attract sellers and buyers across the United States with national marketing campaigns and automate the process of generating high-quality real estate leads. These contacts are analyzed and distributed directly to agents. The company provides detailed lead profiles, including property information, financial details, and contact information. They also provide daily lead notifications via email and text, so that agents can stay in the loop.
Zurple claims to be the number one client generation software. They offer search engine marketing services (pay per click) to ensure that a flow of real estate leads is driven into an agent’s account. They boast that “Over 3,500 agents nationwide use Zurple to close more deals.”
Real Estate Leads vary in cost based on the source. If you are using a pay per click method on the search engines, you’ll likely spend $10-$40 per lead. This cost is calculated by taking the total spend and dividing it by the total leads. Your cost per sale would be your total commission earned divided by the total spend. For referrals, you are spending 25% of the total commission quite possibly which means you are spending thousands per lead. Funny how people are afraid to spend $10 (cost per lead) yet willing to spend $1000 (Referral). In some cases, your cost per lead could be around $1.00. Keep in mind that cold contacts must be converted in high volume and with excellent systems. You can call Ballen Brands at 702-917-0755 to help with your pay per click strategy.
The best real estate leads, in my opinion, as a REALTOR myself in Las Vegas, are those where the buyer or seller is willing to enter valid contact information in exchange for something they feel is valuable. Forced registration of any kind will bring in more “bogus” lead info.
Facebook lead form ads that are filled out through disruptive marketing and auto-populate from old profile data are more likely to be invalid than they are valid. However, when someone requests information on a specific property or uses your form to receive a guide or something of value via email or text, they are more likely to be valid.
This is why conversion metrics are often higher on websites like Realtor.com, Zillow, and Google Ads. With Google, they perform a certain search query rather than being disrupted on a social channel. They all work as long as you stay the course and know the numbers it takes to convert. Ballen Brands is a real estate marketing company that can help with your lead generation strategies and websites. 702-917-0755.
1.) Referrals from your sphere of influence and past clients
2.) Build relationships with other agents that will refer to you
3.) Become part of a local networking group
4.) Join Social groups that feature you as the local professional
5.) Build a geographic farm and gain visibility through direct mail, sponsorships, door hangers, pop-by’s
6.) Build a digital presence through social media, youtube, and search engines. Check out Lori Ballen’s BallenAcademy.com to learn more about generating contacts through these methods.
7.) Build a Podcast designed to educate buyers and sellers on the local market
8.) Pay Per Click marketing on Search Engines and Social Media (SEM, Social Marketing) 702.917.0755
9.) Build Hyperlocal Social Groups on and offline in which you provide value to and generate real estate leads
10.) Advertise anywhere practical and measurable
11.) Open Houses
12.) Create relationships with people who work with people that share life stories with such as bartenders, and hair salons!
13.) Get booths at festivals and fairs and hand out goodies, create a wheel of prizes, and strike up a conversation
14.) Talk to as many people as you can. Everyone knows someone in the market.
15.) Visit with For Sale By Owners. Most of the eventually list with an agent.
16.) Get friendly with new home developments in which you can refer to each other.
17.) Buy real estate leads
Lori Ballen specializes in real estate lead generation. She’s a licensed real estate agent in Las Vegas, NV and spends most of her time testing lead generation strategies and teaching them. As a coach, she loves to provide step by step lead generation strategies as she does at https://www.BallenAcademy.com.
A new agent should always start lead generation with people they know. It’s important to make it known that you are now a real estate agent. Many people will need to forget who you WERE in your past profession and earn trust in you as a business. Announce on social, by text, phone, in person, mailers and do it early and often.
Use the rule of 7 (7 touches before someone remembers you and what you do). If you take a listing or sell a property, tell everyone the good news. Talk about the current real estate market on your social channels.
Some brokerages offer “floor time” in which you might be lucky enough to pick up a walk-in or a call on a property. Open houses are still a great way for new agents to meet people in a neighborhood and that are curious about or interested in real estate.
If you get stuck, you can also hire companies like Ballen Brands to help you. 702-917-0755. One of the best tips in lead generation strategies is to connect with other agents that will mention you when someone on social media asks for a connection.
There is no one size fits all answer. Although you can certainly buy real estate leads from many places. You’ll have people that generate real estate leads in person and others on the computer. Some buy their way in (PPC) and others earn their way in (SEO). There is no wrong way nor the best way. The best way is the one that works for you. The “BEST” real estate leads are usually referrals from friends, family and past clients. Nurturing the database is the best way to generate real estate leads from people you know.
The Keller Williams Realty Organization specifically does not provide real estate leads. That being said, each market center is independently owned and operated and some do. In addition, offices designate “agent on call” or floor time, may provide open house locations, and many real estate teams offer real estate leads as part of their organization.
Website Real Estate Leads
To get real estate leads through the search engines, follow these steps
- Choose an SEO Friendly Website such as WordPress
- Choose a proven web host such as WPEngine
- Or Hire a Website Designer such as Ballen Brands. You can buy real estate leads with PPC
- Add a powerful IDX Solution such as IDX Broker with capture for real estate leads
- Build a page that offers an instant home value widget such as the one by Listings To Leads
- Create in-depth long-form articles related to real estate. These can’t be the generic, canned, 500-word “instant-articles” we’ve seen in the past. Create articles such as cost of living in X, what are closing costs when selling a house in X, The comprehensive guide to buying a home in X, How to make money as a house-flipper in X. Find more like this in the 365 blog posts article by Lori Ballen
- Use YOAST SEO (Premium) and add schema elements such as FAQ’s and HOW-TO
- Make your website user-friendly by using a table of contents menu on long-form pages
- Use video, graphics, and on-page tools such as calculators
- Make offers early and often using a tool like optinmonster
- Build a strong contact list from your offers for emailing, direct mail, SMS campaigns, and retargeting
- Create a hyperlocal presence using your website and social groups