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Getting started in real estate, or growing in real estate takes a special focus on generating real estate leads. Those that grow substantially are the agents that have the leads. While earning in is suggested (sphere of influence, open houses, calling expireds, networking) etc., sometimes buying real estate leads has its place.
May I also humbly suggest my real estate lead generation systems at Ballen Brands. As an agent as well, who specializes in real estate leads, I get the need, the process, and the dollars behind it. From blog content to WordPress powered, IDX driven real estate agent websites, we can help. 702.917.0755
- Lead Generation Books
- Where to Buy Real Estate Leads
- Bold Leads
- The definitive Guide to Buying Real Estate Leads
- Moving Up into Luxury with Michael LaFido
- Your Value Proposition in Real Estate Panel from Keller Williams Family Reunion 2018
- How to Track Real Estate Leads
- Real Estate Leads through Next Door
Lead Generation Books
Where to Buy Real Estate Leads
Ballen Brands PPC, Content, Real Estate Websites– This company is owned by me. And while you can’t directly buy real estate leads, you can have us help you buy traffic to your website through pay per click. Our WordPress Powered, IDX driven websites are tested and measured for lead generation and capture. Call 702-917-0755.
Agent Locator – Florida, Washington, Georgia
All the Leads -All the Leads connects agents with “highly motivated sellers & buyers in transition.” Leads provided to agents include probate leads, and other categories including divorce, foreclosure, marriage, relocation, childbirth, empty-nesting, and other leads that help agents contact persons at the right time.
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Best Rate Referrals – The company claims to have developed multiple lead generation programs that make it easier to market to consumers who qualify for a home purchase loan. Real Estate leads are generated via the website homesforsalenow.net, where consumers can search for listings in their area.
Bold Leads provides real estate agents with ad management services, including pay-per-click ads on Facebook. According to the company, in the last year, they have “helped thousands of agents generate over 800,000 buyer and seller leads.”
Boomtown – Boomtown provides digital marketing services to help real estate agents get exposure on networks such as Google and Facebook. Regardless of if the agent’s goal is to increase website visitors to their agency site, grow their sphere of influence or expand into new markets, the company says they can assist. The company claims they have generated more than 15 million leads through their pay-per-click services.
Expert Home Offers – The company offers real-time exclusive home buyer and seller leads with an automated referral process, and no sign-up or cancellation fees. Real Estate Agents only pay for transactions which have been successful. Additionally, agents have the option to select from “standard” referral leads, which is based on a 25% fee, or they can choose “expert” pay-per-leads which costs $64.95 for sellers and $14.95 for buyers.
Fast Expert – Fast Expert provides quality buyer and seller leads to real estate agents. Agents only pay if the lead results in a successful closing – the applicable referral fee of 25% is only applied in these cases. According to the company, there is no setup fee, no monthly fee, and no startup cost. Leads are distributed to agents via email.
Fast Home Offer – California Only. Fast Home Offer connects agents with people who are looking to sell their homes quickly. Leads are exclusive to ensure they are of the most value to agents. They offer per-lead pricing.
Geographic Farming – Geographic Farming offers a suite of services to real estate agents to assist in increasing the number of leads, including digital advertisement services such as pay-per-click management.
Gold Rush Leads – Gold Rush Leads uses pay-per-click ads, including Google Ads, Re-marketing Banners and Video ads to generate high quality leads for real estate agents. Their approach helps agents “break through the white noise,” by offering techniques to successfully capture and convert leads to an agent’s target audience.
Home Gain – Home Gain provides real estate agents with the opportunity to connect with home buyers and home sellers in the agent’s local market area. Agents are notified when a buyer or seller is interested in the agent’s market area. An agent can choose which buyer or seller leads they wish to claim, and then they will receive immediate contact information of a prospect once a lead is accepted.
Inbox Real Estate Leads – Inbox Real Estate Leads claims to be one of the nations largest suppliers of online Realty leads. Agents can sign up for their distribution list by filling out a quick form. When a lead is generated in an agent’s zip code, it is sent to their email for review. At this point, an agent can decide whether or not they want to purchase the lead. Inbox Real Estate Leads provides a no contract, no upfront costs, and an “iron-clad” return policy to reduce the risk to agents.
Incom Real Estate – Incom Real Estate uses Google Adwords, Facebook ads, Recall Marketing and Search Engine Optimization to help real estate agents generate buyer and seller leads, retrieve lost leads, and improve web presence to attract further leads. The company offers a 30-day money back guarantee, with all features included.
Market Leader – According to the company, real estate agents can expect to get a guaranteed number of exclusive leads each month. Leads are never sold to another agent. They offer lead generation services via ‘housevalues.com’, where potential sellers are searching for a home valuation. They offer this group a free personalized CMA of their property, which is then passed on as a lead to the real estate agents. Additionally, they generate leads through ‘Leads Direct’with pay-per-click advertising campaigns that are targeted to consumers who search for home listing on Google, Bing and other search engines.
In addition, they launch several managed campaigns to leverage data which generates leads both online and offline.
Premier Agent – Premier Agent, which claims to have the power of both Zillow and Trulia, is one of the more popular sources of real estate leads. The company connects real estate agents with interested home shoppers in their target ZIP codes who are actively looking for homes. According to the company, “50% of Zillow & Trulia visitors are planning to buy or sell within 12 months.”
Prospect Now – Prospect Now helps real estate agents generate leads by providing digital marketing options, such as pay per click management to assist agents with reaching persons who are most likely to sell their home or purchase a property.
Qazzoo – With Qazzoo, real estate agents can search for leads based on location, and hand-select the real estate leads they desire. The company states that the contact information is 100% guaranteed. Qazzoo offers 3 free leads to agents, just for signing up.
Real Estate Pipeline – The company connects verified and motivated home buyers and sellers with real estate agents. The leads are exclusive to one agent per territory to ensure that real estate agents won’t have to compete with other local agents for clients. Leads are generated through extensive online advertising, and these leads are only distributed to agents after they have been contacted by the company’s verification team.
REfindly – REfindly helps real estate agents generate and convert leads. They provide buyer lead generation, as well as seller lead generation through pay-per-click ads on Google, Bing, Facebook and several other online networks.
Search Wire – Search Wire generates high-quality home buyer and home seller leads for real estate agents in any part of the country. The leads provided are 100% exclusive to each agent.
U.S. Lead List – U.S. Lead List provides agents with leads that target older homeowners, who have equity, and are in positions to sell or invest. They lead span the entire country and connect agents with motivated sellers.
U.S. Probate Leads – U.S. Probate Leads provides leads in the probate lead niche market. The company utilizes hundreds of researches who visit county courthouses to build the leads listing. There is no contract required, and agents can cancel at any time. Pricing starts at $180 month for 25 leads.
Zbuyer – Zbuyer claims to be a premier online source for sellers and buyers. They attract sellers and buyers across the United States with national marketing campaigns and automate the process of generating high-quality leads. These leads are analyzed and distributed directly to agents. The company provides detailed lead profiles, including property information, financial details, and contact information. They also provide daily lead notifications via email and text, so that agents can stay in the loop.
Zurple – Zurple claims to be the number one client generation software for real estate agents – They offer search engine marketing services (pay per click) to ensure that a flow of leads is driven into an agent’s account. They boast that “Over 3,500 agents nationwide use Zurple to close more deals.”
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