How to Create Blog Posts to Generate Seller Leads Online in 7 Steps [Video]



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When you create blog posts to generate seller leads online, you must think value first. Using content to draw website visitors and gain search engine ranking is not a new concept. But that doesn’t mean it’s easy to execute. One of the most noteworthy aspects to blog publishing is consistency. If not once a day or once a week, then at least once a month. Regular publishing of blog posts sends a signal to both users and search engines that the lights are on and somebody’s home.

But where do you get those blog post topic ideas? How to you create blog posts that have pull in the search engines? Moreover, how do you share the pull of links within your blog to give them all a boost of “link juice”?

Here’s the deal:

The main idea here is to create 12 mini blog posts, all geared toward the same subject, and then tie them all together in one monumental post.

Watch this:

How to write a blog to get seller listings
You may also enjoy: How to Get Seller Leads Online

Get help when you need it. BallenBrands.com can help you set up your real estate website, provide content through our content services, manage your Pay-per-click campaigns, set you up with Auto-Pilot ISA, and provide training and coaching. We are happy to be your lead generation team. Get in touch today. Give us a call: (702) 917-0755.

Where to Get Topic Ideas for a Year’s Worth of Blog Posts

The easy way – Use this list!

But first, Tweet this so others can learn here as well! How to create a seller blog to generate listing leads. 100 topics. WOW!
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Before you dive in, Make sure you have an instant home valuation offer on your website. This is KEY to lead capture.

Try out an instant home valuation on your website – FREE.

100 Seller Real Estate Blog Topics

How to Sell a House By Owner
How to Sell a House Fast
How to Sell a House Without an Agent
How to Sell a House That Needs Repairs
How to Sell a House at Auction
How to Sell a House and Buy another
How to Sell a House on Craigslist
When to Sell a House
When you Sell a House, What happens to the mortgage?
When you sell a house, Where does the money go?
When you sell a house, Who pays closing costs?
When you sell a house, who pays the Realtor®?
When you sell a house, what happens with the escrow?
What helps sell a house?
Can I sell a house As Is?
Can I sell a house to my spouse?
Can I sell a house with power of attorney?
Can I sell a house with a lien?
Can I sell a house with a reverse mortgage?
How to sell a house with cracks
How to sell a house with asbestos
How to sell a house with termites
How to sell a house with black mold
How to sell a house with lead paint
How to sell a house with furniture
How to sell a house with sitting tenants
How to sell a house with foundation problems
How to sell a house with negative equity
How to sell a house with st joseph's statue
How to sell a house near a busy road
How to sell a house near power lines
Are you taxed when you sell a house?
What documents are needed to sell a house?
What are the steps to sell a house?
What months are best to sell a house?
What inspections are required to sell a house?
What are lawyer fees to sell a house
Are auctions a good way to sell a house
Who is the saint to help sell a house?
Who pays what when you sell a house?
Why would you sell a house by tender?
Why would someone sell a house cash only?
Where to advertise to sell a house?
Which Rooms sell a house?
What's required to sell a house?
What smells help sell a house?
What upgrades help sell a house?
What improvements help sell a house?
What exterior colors sell a house?
Aare there taxes on selling a house?
Are costs of selling a house deductible?
Why is a house not selling?
Why have a realtor when selling a house?
Why is buying and selling a house so stressful?
Selling a house where someone has died
Selling a house where someone was murdered
Who pays for inspection when selling a house?
Who pays title insurance when selling a house?
Who pays sales tax when selling a house?
Who pays lawyer fees when selling a house?
Who pays for appraisal when selling a house?
Who is involved when selling a house?
What stays when selling a house?
What is short selling a house?
What does selling a house do to your credit?
What does selling a house furnished mean?
What does selling a house cost?
When selling a house what does the inspector look for?
When selling a house what is the seller responsible for?
When selling a house who pays commission to buyer agent?
Selling a House in the winter.
Selling a house with leased solar panels.
Selling a house within a year of purchase.
Selling a house to family member.
Selling a house after a breakup.
Selling a house in a flood zone.
Selling a house during a divorce.
Selling a house in a trust.
Selling a house to a friend.
Selling a house I inherited
Selling a House with Pets
Selling a house with structural problems.
Selling a house with planning permission
Selling a house with noisy neighbors
Selling a house with unpermitted work
Selling a house with renters
Selling a house with negative equity
What is the process for listing a house?
Questions to ask a realtor when listing a house
When does a house listing become pending
How long does a house listing last
How to cancel a house listing
What happens to the deposit when selling a house
What happens on completion day when selling a house
What not to do when selling a house
What is a flat fee listing?
What things should I do before putting my home on the market?
How to sell a house that smells like smoke.
How to sell a house when relocationg
How to sell a house when you have cats
These questions have been researched through keyword software and question portals to determine what questions potential sellers are asking online. These are actual questions people are typing into search engines. These would make great blog topics for a real estate website, videos, or podcasts. If you see repeats, it may be the same idea worded in a different format. Choose one.

You don’t have to be super creative. The Internet will do that for you. There are several resources available to you that will spawn ideas for topics.

Let’s say, for example, that your monumental blog post, your skyscraper post, is going to be called, “How to Sell a House in __________ : A Comprehensive Guide.” Your next step is to list out 12 topics supporting the concept of selling a home in your area quickly.

  • Google Search

Google Search Engine reads How to Sell a House Fast

It really is as simple as going to Google and typing in the query, “How to sell a house fast in (Las Vegas). You can scan the results in the SERP (Search Engine Results Page) to see what Google has to offer. Additionally, you can scroll down to the bottom of the SERP to see “related searches” at the bottom.

The Google Keyword Planner is a tool within Google Adwords. You do need to have a Google Adwords account in order to use this feature. Within the Google Keyword Planner, you type in a related keyword or keyword phrase, which in this case would be, “How to sell a home fast in Las Vegas”. The Google Keyword Planner will show you not only the results for your keyword phrase, but will also disclose how many searches are done for that exact keyword each month. Furthermore, the Keyword Planner will display a list of other similar phrases.

SEMrush works in a similar fashion to the Google Keyword Planner, but a subscription-based account is required. When you type a keyword or keyword phrase into the SEMrush search bar, you’ll be able to see how many searches are conducted each month, as well as related keywords.

This is a phenomenal resource. Here, you’ll find hundreds of ideas related to a specific topic. If you search for “How to Sell a House Fast” without adding your location, you’ll see a list of all the questions users entered for that same topic, such as:

  • How to sell a house by owner
  • How to sell a house without repairs
  • How to sell a house that’s under water
  • How to sell a house with a mortgage

Each of the above ideas, and dozens and dozens of others, could “hold up” the process of selling real estate. By addressing those issues and answering those questions, you’re providing value to your viewers, and sending signals to Google that you’re producing relevant content that website visitors deem valuable, thereby increasing your position in the search results.

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Understanding Search Engines | Google Rank Brain and Keyword Strategies

Green chalkboard with illustration of Google Rank BrainBest practice of the past suggested you find one good, solid keyword and then jam-pack your blog post with that keyword as many times as possible. Keyword stuffing is now not only off the list of best practices, but can also prove damaging in acquiring negative search engine optimization. Google will penalize websites that are guilty of over-using a particular keyword.

Instead, Google’s new artificial intelligence, Rank Brain, assesses the user experience, related keywords, and relevancy of content to determine whether or not your post is worthy of being shown in the SERP. This is known as Semantic Search.

It’s still a good idea to use your keyword or keyword phrase within the first 100 words of your blog post, as well as the last 100 words. But you don’t need to use that same keyword any more than at the opening and close of your content.

You May Also Enjoy: How to Rank on the Search Engines | The Best 2017 SEO Guide for Real Estate

How Rank Brain Works

Rank Brain measures what the user does. The user types in a search query and receives a list of results, including your link. Does the viewer click on your link, or pass it up for another? If the visitor does click on your link, do they stay a while or bounce right back out and look for another option? The more often viewers click your link, the longer that visitor stays on your website, and the more actions the viewer takes (clicks on your links), the more authority Google assigns to that page.

Google no longer recognizes repeated keywords. Instead, it compares keywords to one another. Google’s Rank Brain looks for synonyms or related terms. For example:

  • house
  • home
  • property
  • real estate
  • listing

The more “related” the keywords are to one another, the more Google recognizes that content as being a suitable answer to the searcher’s query.

If a page ranks for “How to Sell Your House Fast in Las Vegas”, it may also rank for:

  • Finding a realtor
  • Pricing
  • Days on market
  • Real estate market
  • Preparing to sell

In other words, Google measures the value of your content.

You can use the same tools listed above: Google, Google Keyword Planner, SEMrush, and AnswerThePublic.com to gather related keywords. You can also use a good old-fashioned thesaurus to find synonyms, or multiple ways of saying the same thing.

Also selected for you: Real Estate Lead Generation with Keywords

Link Juice | Internal and External Links in Blog Posts

An internal link is a link that leads to another page within your blog or website.

An external link takes the user from your website to another website, even if the link opens in a new tab.

A single post in your blog carries a certain amount of weight in the search engines. The more pages link (or point back) to that blog post , the more weight that post holds. Likewise, the more times links lead away from a blog post, the less pull that post has because it shares that “link juice” with the posts to which it’s linking.

Let’s say, for example, you write a blog post about “How to Stage Your Home to Sell”, and within that post you link to other posts within your own blog, such as:

  • The Power of Curb Appeal
  • How to Stage Your Kitchen
  • Why bad bathrooms cause sales to stink
  • The Skeletons in Your Closet | The Forgotten Space in Staging

If the “How to Stage Your Home to Sell” blog holds 100% of “link juice”, and then links to each of the other blog posts, each of those other blog posts “steal” a portion of that link juice. And vice  versa. If each of those other blog posts link BACK to that monumental skyscraper blog post, the more power Google assigns to that post.

Where you have to be careful in sharing this “link juice” internally is that you must be linking to relative content, related terms, and blog posts that support your main topic. If your blog post is about “How to Stage Your House to Sell” and you link back to a blog post about “Small Business Management”, Google recognizes the disconnect and reduces your search engine rankings.

Similarly, the same is true with external links. You ONLY want to link to high-ranking websites that add value to your post.

For example, if you’re writing a section of your blog on what colors positively influence the sale of your property, a link to a specific paint color on the Sherman Williams website would prove beneficial. However, a link to a poorly constructed website, a website with negative SEO, or a website that is completely unrelated to your topic, you’ll be shooting yourself in the foot.

It’s also a good idea to add a related link below each of your sub topics. For example, if you’re reading a blog post on “How to Write a Blog Post to Get More Listings”, a related article might be: How to Create Killer Content for Your Blog Post.

Here’s an example:

You may also enjoy: Blog Writing | Create Killer Content for Your Blog Post

Formatting | How to Write a Blog Post Viewers Want to Read, and Google Wants to Rank

When you create a blog post, the goal is to attract visitors to your page, provide value to those viewers, and to increase your rankings on search engines. This is accomplished, in large part, through the formatting of your blog post.

H1, H2 Title Tags

Your H1 title tag is the title of your blog post. It’s what shows up in the search engines, and it’s what your viewers will be attracted to. Furthermore, the title should be catchy, keyword relevant, and optimally between 16 and 18 words.  Catchy titles might include:

  • Numbers | 7 Steps to Selling Your Home Fast
  • How to | How to Sell Your House in a Flash
  • This is What | This is What You Need to Know to Sell Your House in a Hurry.
  • Questions | Do You Know These Tips for Selling Your House Quickly?

Other words that pack a bit of punch include:

  • Today
  • Right Now
  • Fast
  • Works Quickly
  • Step-by-Step
  • Easy
  • Quick
  • Simple

H2 title tags are your sub-topics, topics that support your main subject. H2 title tags allow your viewers to quickly scan the fabric of your content. They are also scanned by search engines to determine if your sub-topics support your main idea.

Watch a quick video on Using H1 and H2 tags

Slug

Your slug is the actual web address assigned to your blog’s post. For example, if you’re on the website LoriBallen.com and you’re on a blog post about “How to Write a Blog Post to Get More Listings”, that “slug” might be: http://www.LoriBallen.com/blog-for-seller-leads-online/. The slug is what comes AFTER the domain name and the /. Your slug should contain your keyword, keyword phrase, or synonyms. Your slug should also be fairly short, avoiding words like “how to”, “the”, or other “stop words”. In short, your slug should indicate the topic of the blog without being overly wordy.

Metadata

 

Metadata, or meta-descriptions, also known as “snippets”, are the paragraph below the link in search engine results pages. Your meta-description should not duplicate the keywords used in your title. Instead, use a related word. The description should optimally be between 150 and 150 characters, and should tell the reader WHY your link deserves the click over the other links on the SERP. Your snippet should answer the question a user enters into the search engine.

For example, the snippet for a blog post on “How to Sell Your House Fast” may include the following meta-description:

Learn how to sell your home quickly with simple steps such as pricing, curb appeal, and finding the best real estate agent.

Watch a quick video on optimizing images for the search engines

Infographics, Videos, Images, Lists, and Bullet Points

Infographic about Infographics
Infographic from Contenty.com

People do not like to read long, chunky, heavy text.

In addition to the convenience of H2 tags that separate content by sub-topics, you can also implement the use of infographics, videos, images, lists, and bullet points to break up blocks of text.

Best practice suggests that you use a combination of these visuals in a variating pattern. If your first sub-topic uses a video, your second could include an infographic. Your third could use a list or bullet points. This not only makes your blog post more visually appealing, but also makes it easier for readers to digest.

Infographics

Infographics are important because they help the viewers process information much more quickly than they process text. Many readers are visual learners and comprehend more quickly with a chart, list, graph, or other visual representation of the text.

You can create an infographic on your own, but it may be much more simple to search for one on the Internet. A Google search for “Infographic about Selling Your House Quickly” may turn up a wide variety of results. When you find an infographic that matches your criteria, you can either right click and save the image, or do a screen capture. But you can’t just “steal” another website’s content, so this is one case where it’s healthy to link to an external source. When you upload the graphic into your blog, use a caption that says, “Infographic Obtained By: ______”, and then link to that source.

Video

There are many benefits to using video in your blog posts. Video can help break up text and provide valuable information, but can also extend the length of time a visitor spends on your website, and increases the number of actions that visitor takes. The visitor’s behavior of clicking the video to play is translated by Google as an action. The longer a viewer is on your website and the more actions they take, the more authority Google assigns to that page.

You can create your own video, and that video can be as simple or complex as you choose. Take a quick clip on your smart phone, or use high-end cameras and lighting. You can post your video “raw”, or use editing software to polish the piece. You can then also upload your video to YouTube for additional views and authority.

However, not everyone wants to be a video master or super-star. It’s okay to be camera shy. In cases where you choose not to produce your own video, you can use one from YouTube. To use a video from YouTube, visit YouTube.com and type your subject into the search bar. Choose your video from the results page. Once the video is open on your screen, you’ll see sharing options, including “embed”. When you click “embed”, you’ll see a short code that you can copy and paste into the text editor of your blog post.

Watch this 12 minute video with Lori Ballen sharing Video Tips.

Images

When you upload the image to your blog post, you can choose to align left, align right, or center your picture. The alignment will wrap your text to the image, breaking up the text on the page.

Images also have alt tags, or descriptions of what’s in the image. The alt tags were designed first and foremost for the visually impaired, but are also read by the search engines. Be careful not to keyword stuff your image alt tag, and use natural verbiage to describe what’s in the image.

Be careful that your images aren’t too large. Large images can slow site speed, which impedes the user experience.

Watch a quick video on optimizing images for the search engines

Lists & Bullet Points

Lists and bullet points are another way to reformat text so that it’s easier to process. If you’re paragraph contains a list of items separated by commas, try using them as bullet points instead.

For example:

To create a killer blog post that generates more leads, you can use keyword strategies, meta descriptions, H1 and H2 tags, images with alt tags, videos, and promote that post with a paid ad.

You can reconstruct that paragraph with bullet points as follows:

To create a killer blog post that generates more leads, you can use:

  • Keyword Strategies
  • Meta Descriptions
  • H1 and H2 tags
  • Images with alt tags
  • Videos
  • Promote the post with paid ads

You can also use this opportunity to promote your services and include testimonials. In WordPress, when you highlight a portion of text and choose to have it formatted as a quote, that text is then shown to the viewer in a block, centered, italicized, and highlighted, which also helps to break up chunky verbiage. Here’s an example:

Lori Ballen and her team have been superb!  The training, the support, the service, EVERYTHING!  I only wish I had more time in my day to dedicate to ALL that she has to offer…She is a definitely an asset to your business!  ~ Veronica Nuño

Blog Categories

Blog categories are also important for search engine results. Categories can rank in Google on their own, and can boost the authority of the post.

Let’s say you have a category on your real estate blog: For Sellers, and another category: For Buyers.

Any post related to selling a home goes into the seller category, and any post for buyers is sorted into the seller category.

Blog categories can also make content easier for a user to find on your website. For example, let’s say a visitor found your website through the search query: “How to Sell Your Home Fast”, but then they eye-spy your “For Sellers” category and decide to do a little more surfing. Each time that visitor clicks on a link, a different blog post under the same category, they increase their time and site and actions, adding to search ranking benefits.

Also selected for you: Getting to Know Your WordPress Site

Calls to Action

Getting website traffic is great. Establishing user engagement is even better. But let’s be real: The whole reason you’re going to the trouble of blogging is to get more leads. You want listings, right? Right. So you need a call to action.

A call to action means you want your viewer to “do this”. For example:

  • Call Now
  • Email Us
  • Click to Download
  • Get the Guide
  • Order Here

In the case of a blog post designed to help viewers sell their house fast, you may consider a call to action that includes a home valuation. “Give us a call at 702-917-0755, or click here to find out what your home is worth”.

When you include an offer such as a home valuation, you’re taking your call to action one step further by giving yourself the opportunity to capture that lead, to get their name and email address, to get permission to send them additional marketing materials.

When a user accesses their instant home valuation, you can then use a system like Auto-Pilot ISA for lead nurturing to automatically text and email that lead, “Your Home Valuation Might Not be Right”. The user is highly likely to click that link to find out why the valuation they just received could be inaccurate. Inside that email is an invitation to have the real estate agent visit the home and provide a comprehensive market analysis.

“BAM!! With only launching our Autopilot ISA just a week ago, we have already had a couple of leads respond to an automated text or email BUT the best one is an online lead responded after several of the automated texts, and my buyer’s agent is now working with him and showing homes tomorrow!!!!! The power of automation is something I am looking forward to getting used to. THANK YOU!!!” ~ Reed Wilson

Because many of today’s Internet surfers are browsing the web from smartphones, it’s a good idea to use your call to action near the top of your blog post. If you wait until the end, especially if you’re creating long-form content, blog posts of 1500 words or greater, there’s a chance that viewer will never read to the point of finding your call to action. You can also include it at the bottom, but you may see better results by including it near the top.

Also Selected for You: Best Call to Action Examples for Real Estate Agents

From Concept to Completion | The Steps for Creating Your Blog Post

The good news is: You don’t have to swallow this whole. You can take it in phases. By creating the framework as a draft, you can construct it one piece at a time, add to it as you go, and you can always go back at any point and polish it up. The idea, though, is to get the thing done.

Don’t get too hung up on SEO, keyword strategies, or things that may be intimidating. You don’t even have to worry too much over the actual writing because you can outsource content creation. Leave the word-weaving to the experts. But by laying the framework and outlining the year in advance, you’ve got what you need to succeed.

“Thanks to Lori Ballen and her great team for 2 days of content to take my business to the next level. Wow, just crazy good!” ~ Sandy Williams

  1. Determine your main topic, keywords, and synonyms and your call to action.
  2. Define 12 supporting sub-topics, one for each month of the year.
  3. Type in your H2 sub-topics, then add place-holder text (add 500 words about…) You can add the actual words later. And if you’re chomping at the bit to publish this bad boy before the content is all created, you can change up your placeholder text: (coming in January, coming in February, etc). This allows you to publish the post and invite the visitors to come back for more. You can also include a “subscribe” button to notify users when new content is published.
  4. Write or outsource 500 words supporting the sub-topic.
  5. Use images, infographics, video, lists, and bullet points in variations throughout your sub-categories.
  6. As you create each sub-topic, including an internal link such as “You may also enjoy…”, you then copy that portion and create it as a new stand-alone blog post. You can schedule these in advance, so if you outsource or whip up all 12 pieces, you can schedule them to publish once each month. Remember to include a call to action in each blog post you publish.
  7. Link your sub-topic stand-alone blog posts back to the comprehensive guide.

You may also enjoy: Real Estate Blog Writing | What Every Real Estate Agent Should be Blogging About

Additional Tips for Success

  • Make sure your content is high-quality, relevant, and valuable to your readers.
  • Make sure your blog or website is optimized for mobile.
  • Make sure your website or blog loads in 3 seconds or less.
  • Share your posts on social media.
  • Track and measure your posts for success.
  • Boost or promote the posts with the most traction.
  • Consider converting the comprehensive guide to a downloadable PDF to promote registrations and lead capture.
  • Get help when you need it. BallenBrands.com can help you set up your real estate website, provide content through our content services, manage your pay-per-click campaigns, set you up with Auto-Pilot ISA, and provide training and coaching. We are happy to be your lead generation team. Get in touch today. Give us a call at (702) 917-0755.


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