A light blend has all of the elements of a decaf BREW, but it ups the ante by including eight pieces of expertly written content, including three community pages, two blogs for buyers, two blogs for sellers, and a hyperlocal article that establishes you as an expert in your area’s recreation, entertainment, parks, shopping, dining, and more.
A community page is about 700 words and includes information about your service area, including a description of the community, a brief overview of things to do, education, the climate, public transportation, median household income, median home values, and more.
Buyer blogs, seller blogs, and hyperlocal blogs are around 1,000 words.
Examples of buyer blogs include:
- How to Find the Right Buyer’s Agent
- Tips for First-Time Buyers
- Closing Costs for Buyers
- The Basics of a Home Mortgage
Examples of seller blogs include:
- How to Find the Right Seller’s Agent
- 6 Steps to Selling
- How to Price Your House for Sale
- Staging Your Home
Examples of hyperlocal blogs include:
- Things to Do (within your service area)
- Best Restaurants
- Things to Do with Kids
- Where to See Holiday Lights
Pro Tip: You can order additional content independently or set yourself up with a recurring content plan for consistent publishing of valuable content.
Furthermore, with the Light BREW, you’ll get 30 Showcase IDX pages that allow you to categorize and market your properties by subjects, such as:
- Homes by Price
- Homes by Zip Code
- Homes by School District
- Homes in Golf Course Communities
- Waterfront Homes
IDX Showcase pages integrate directly with community pages, translating to ten showcase IDX pages per community page.
The light BREW comes at a fee of $2,495.