Google is the most popular search engine globally, and it’s also one of the biggest publishers out there. If you want to get more traffic from Google, you have to make sure that your site is optimized for mobile devices. That means making sure that all of your pages are responsive so that users can access them without having to scroll through tons of irrelevant information.
According to CNBC, an average of 75 percent less time was needed to download content from AMP sites than non-AMP sites. However, according to Gizmodo, loading speed increased by 3x when using AMPs. (en.wikipedia.org)
Find more statistics at Statista
What Is Accelerated Mobile Pages (AMP)?
Why Do We Need AMP?
There are two main reasons why we need AMP:
1) It makes our sites faster.
2) It helps us reach more people.
Let’s take a look at each of these points in detail.
Faster Sites Are More Engaging
When someone visits a website, their first impression is usually based on how fast the page loads. As such, if you can speed up your site, you will engage more visitors. And since engagement leads to conversions, you will end up increasing your revenue as well.
More People Can Access Your Content
When you visit a website, you expect to see relevant information right away. However, if your site takes too long to load, you might not find what you were looking for. So, if you want to increase the number of people who read your content, you should focus on improving the loading time of your site.
How Do Accelerated Mobile Pages Work?
In an online survey conducted by Google and SOASP, nearly half (40%) of web visitors abandon a site after waiting for more than 3 seconds to display its content fully. – (instapage.com)
To understand how accelerated mobile pages work, let’s start by looking at how regular web pages work. When you go to a website like Facebook or Twitter, you are redirected to a server that hosts the actual webpage. In other words, the server sends the requested data directly to your device.
However, you aren’t sent to a server when you visit a website via an app. Instead, the app downloads the entire webpage itself. Once the app has downloaded the whole page, it displays it on screen.
This difference is noticeable when comparing regular and accelerated mobile pages. With AMP, the whole page is compressed before being sent to the user’s phone. This compression allows the user to view the page much quicker than they would if they had to download the entire thing.
So How Does AMP Help Us Get More Traffic?
Since AMPs allow us to display the same content on mobile devices much quicker, we can now use them to drive more traffic to our sites.
For example, if you own a restaurant, you could post a link to your menu on social media. Then, whenever anyone wants to order food online, they can click on the link and open the menu in their browser.
Once they select something from the menu, they can continue browsing the rest of the site.
Since the menu is already loaded on their phones, they won’t have to wait around while the rest of the page loads.
Instead, they can jump straight to ordering the food they want.
What Is The Difference Between Regular Webpages VS. Accelerated Mobile Pages?
As stated above, there is a massive difference between regular web pages and AMPs. While regular webpages are hosted on servers, AMPs are hosted on CDNs. A CDN is a network of servers spread across multiple locations.
The reason why this matters is that most websites are hosted on servers located in one location. If you try visiting a website hosted on a server that isn’t close to your home, you will see that it takes longer to load.
In contrast, AMPs are hosted in multiple locations.
As such, even though the user may live far away from the closest server, they will still get to see the page quickly.
If You Want To Increase Website Conversions, Use Accelerated Mobile Pages
If you want to improve your conversion rates, you need to ensure that your users can access your content quickly. That way, they will be able to convert easily.
In addition to speeding up your site, using AMPs also helps you build trust with your audience.
After all, if someone visits your site through an app, they know that they will receive the best experience possible.
With AMP, you can now provide the same excellent service to your users as you do on desktop computers.
The AMP Plugin for WordPress works in two ways.
1. It compresses the HTML code of each page so that it fits within the space constraints of mobile devices.
2. It adds a special tag to the head section of each page. This tag tells the browser to render the page in an AMP format.
When you install the plugin, you will find a new tab called “AMP.” Clicking on this tab will take you to the AMP settings panel. Here, you can configure how the plugin should work.
When you activate the plugin, you will see that the URL bar changes color. The page has been converted into an AMP format. In addition, you will notice that the page’s title has changed to “AMP. “
You can also add custom meta tags to the header section of your pages. These tags tell the browser what kind of device the visitor is viewing the page.
This tag tells the browser that the page is optimized for iPhone. Therefore, when visitors view your page on their phone, they will automatically be redirected to the AMP version of the page.
You can also set different page versions depending on which device is being used. For example, you can create an AMP version of the homepage and another AMP version of the contact page.
Does Every Website Need AMP?
No. Not every website needs AMP. However, if you want to increase conversions, you need to ensure that your users can access the information quickly. Using AMPs makes it easy for them to do so.
Pros and Cons of AMP
According to studies, using an AMP library can significantly decrease the number of server requests needed to load a webpage by up to 77%. However, there may be instances where the AMP version isn’t loaded even when it was configured properly. – (searchengineland.com)
There are pros and cons associated with AMP. The main advantage of having AMP is that it speeds up the loading time of your pages. Users don’t have to wait long before they can start reading your content.
The one drawback to AMP is that you cannot control the look and feel of AMPs. Google, not you, designs them.
However, there are plugins available that allow you to customize the appearance of AMPs. You can change fonts, colors, and other elements with these plugins.
Using AMPs is a good idea. However, you must first understand how to use them properly. Otherwise, you could end up hurting your conversion rate instead of helping it.
That said, I hope you found this article helpful. Please let me know if you have any questions or comments about this topic.
• If you want to improve your conversion rates, you need to make sure that your visitors can easily read your content.
• Use AMPs to speed up the loading times of your pages.
• You cannot control the look and style of AMPs.
• There are many plugins available that help you customize the appearance of AMP.
- Speed is now a landing page factor for Google Search and Ads | Web
- Enhance AMP Content for Google Search | Google Search Central
- How To Get Started With Accelerated Mobile Pages (AMP)
- Google May Add Mobile User Experience To Its Ranking Algorithm
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.