There are a lot of email marketing and automation tools available. In this post, we are going to compare Convertkit and ActiveCampaign. Bottom line: ActiveCampaign has more features while Convertkit is easier to use.
Email marketing remains an important part of many business marketing plans. With many new channels and platforms gaining momentum, there is still value in email marketing as one of the most effective messaging channels.
- 90% more orders are seen in response to welcome emails
- 63% more orders were made due to abandoned cart reminder emails
- Email campaigns sent to a segmented contact list get nearly 75% higher click rates.
- A/B testing gives a 37% higher return than email marketing for brands that don’t test.
An Overview of ActiveCampaign
ActiveCampaign has been around since 2003 and is typically considered the go-to option. As a leader seeking to capture the whole market, ActiveCampaign is a comprehensive email marketing experience.
The lead scoring and machine learning tools available make it easier to determine top performing campaigns.
ActiveCampaign will also provide website analytics that can help you create better strategies for tagging and segmenting lists.
ActiveCampaign allows you to create forms with CAPTCHA security, checkboxes and custom fields.
You can alter your styling with CSS and have the options to reach your audience via SMS text or Facebook with certain plans.
You will also get a lot of control over testing, which helps you determine what campaigns and landing pages work better with your audience.
This platform also has more in-depth support if you do run into a question or need live training.
An Overview of ConvertKit
Convertkit slowly built up a strong presence, starting in 2015.