So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your blog or website for the search engines is not as complicated as you might think.
Once you read this, and you crave more, Check out the Complete SEO Guide for 2017.
What is SEO?
The simple definition for SEO (Search Engine Optimization) is the act of optimizing a piece of content (webpage, video, image, map etc.) to rank on the search engines results page (SERP). The higher you rank, the more traffic you will probably earn from the search engines. The better your title and “snippet” which we will talk about in a bit, the better your click through rate.
The goal is to first know how people search (keyword research) and possibly get ideas for pages to create. Next, we create amazing content and use on page SEO to optimize for the search engines. We work to create quality links from other websites who share our article and link back to us providing a certain level of authority with the search engines.
As we increase our search engine visibility, trust, and authority, our rankings grow.
SEO FOR REAL ESTATE Starts with great content
This is the best news for most real estate agents and the worst news all at the same time. The great news is that you don’t really have to understand much about general SEO when you can create amazing, valuable, quality, original content. Yep. That’s where I lose most of my real estate agents that I train. Right there. At valuable, quality, original content. I mean really, how many real estate agents are great bloggers?
Where I start most of my clients is with this simple activity. Every time you are with a client, write down their questions. Do it there or as soon as you leave so that the questions are fresh. When you get back, write out the question as a title on a blog post. Next, answer their question in writing on the blog post as best as you can. Do it completely yet without stuffing in any keywords or “fluff” to fill in words. Read it back to your self and ask yourself if you were in someone’s shoes who doesn’t know real estate, would that answer it?
If you are courageous enough, do it on video. Then, send the video over to a company like REV.com who for only $1 a minute will transcribe your video to a written word. Now you have a Video to put on youtube and a blog to include on your website.
Here’s some sample questions:
- What does the offer include?
- What if I get multiple offers on my property?
- How does earnest money work?
- What credit score do I need to buy a house?
- How much are closing costs when Selling a home?
- How long does it take to buy a house in (city)?
- Can I buy a house and not put my spouse on the loan information?
- What if the buyer misses the closing date?
- How to sell a house myself
- Should I buy a house with an HOA?
- When is the best time to sell a house?
- Which buyer is better: the cash buyer, fha buyer or va buyer?
- When do I get my keys?
- How much will it cost to buy a home in X?
- How long does it take to sell a home?
- Should I buy or should I rent?
Get the idea? Let your clients come up with the questions. You just answer them. Once you get this on a routine, you can learn more about on page SEO for your real estate website that might help you rank higher on the search engines.
Remember your goal is actually not to rank on the search engines alone. It’s to close transactions with visitors who find your page on the search engines, click through and then register becoming a lead. Knowing this, you’ll want to make sure you include clear Calls to Action and items of value in each piece of content. On seller blog posts, you’ll include home value offers and seller guides. On buyer blog posts, you’ll include property links, home calculators, and free home buyer guides.
Home Value Offers for Web Visitors arriving from the Search Engines
Note: This Tool is provided by ListingsToLeads.
SEO For Real Estate Websites powered by IDX
I love the power of IDX for real estate websites. IDX stands for Internet Data Exchange and it’s part of the broker reciprocity agreement that allows all MLS listings to be syndicated permitting real estate listings to be displayed on real estate websites through IDX. When you choose an IDX solution, you are essentially making or braking your website’s lead capture. The right IDX solution will allow you to customize your registration forms and thank you pages, where you offer or force registration, how your listings are displayed, and what offers you make in exchange for contact information such as: More Info, Schedule a Showing, Use the Mortgage Calculator etc.
Why IDX Broker for your Real Estate Website?
I personally prefer IDX broker over all other IDX providers I have tried. There are several reasons. One is that it delivers the IP address with a lead. This Internet Protocol is often a unique address that identifies the visitor in certain forms (not by specific name or address). When I put the IP address into my favorite analytics tool (Clicky), I’m able to find the source of the lead, where they entered and exited my website, and which pages they visited. I can also see what trigger or offer got them to register. For an internet marketer, this data is essential.
Need an SEO friendly, IDX driven Real Estate website? Get a Quote, Today
How to Use IDX to rank on the search engines
Now, let’s talk about how to get your IDX pages to rank on the search engines. Most real estate agents won’t do what I’m about to teach you. This is where you have the advantage. That is IF you are the one that actually does something with this. Remembering that Google wants quality, UNIQUE content on the search engines, you have to wonder how it would differentiate rankings between websites that all share the same IDX pages. Imagine thousands of real estate websites that all have the same local inventory as we do here in Las Vegas. With listing syndication, we all have the same information. Our pages show the Address, listing number, description, price, size, number and size of rooms, type of fencing, air conditioning, appliances and so forth. Whatever is in the MLS fields are generally fed out through syndication to all websites. This alone will not do much for you on the search engines.What does get you on the search engines is building pages that are titled ‘Homes for Sale’ by price, by feature, by location and so forth. Each of these pages simply offer home listings. They don’t have to have descriptive content on the page to rank well. They need real estate listings.
Real Estate Keywords for Optimization
2017 SEO doesn’t call for as much keyword optimization as our old school SEO did. Google has gotten much smarter. It understands topic and content in a way it didn’t before. Rank Brain, Google’s new artifical intelligence uses semantic search and looks for like phrases instead of repeated keywords to determine what the page is about.
It is much better today for on page SEO to use similar topics and phrases. There’s a great free tool to check out to start generating Latent Semantic Indexing (LSI) Keywords for your SEO needs. Simply type in a keyword and watch the tool give you suggestions of other keywords you might want to include on the page.
I also love SEMrush for this. I can go to Google and type in a term and see who is ranking for that term. I can then put their URL in the tool bar and see all the keywords they rank for on that page. This gives me paragraph ideas and what other content I may want to build into that page.
Google Keyword planner is a free tool you can use if you have a Google AdWords account. It’s a good idea to measure Search Volume for a particular phrase. In the volume column, you’ll see a number. Depending on how your tool is set up, this will tell you the monthly search totals for that area. You can measure by a hyperlocal area, city, state, country, and even globally.
Top Real Estate Search Terms
Best Real Estate Keywords for 2017
|Keyword||Searches every Month||Organic Competition Level|
|investment property calculator||2.900||Medium|
|what you need to buy a house||390||Medium|
|waterfront property for sale||1,900||Medium|
|waterfront land for sale||480||Medium|
|waterfront homes for sale||2,400||Medium|
|waterfront homes for sale||2,400||Medium|
|Waterfront Homes For Sale||4,400||Medium|
|victorian homes for sale||3,600||Medium|
|vacation rentals by owner||45,000||Medium|
|vacant land for sale||3,600||Medium|
|tuscany real estate||880||Medium|
|Townhomes for Sale||27,100||Medium|
|tips on buying a house||720||Medium|
|summer house with swimming pool||1,600||Medium|
|Shipping Container Homes For Sale||5,400||Medium|
|rural property for sale||5,400||Medium|
|rural properties for sale||4,400||Medium|
|renting a house||6,600||Medium|
|real estate valuation||1,900||Medium|
|Real Estate School||22,200||Medium|
|real estate questions||880||Medium|
|real estate market trends||720||Medium|
|real estate investment trust||8,100||Medium|
|real estate due diligence||260||Medium|
|Real Estate Companies||9,900||Medium|
|Real Estate Agent||60,500||Medium|
|purchase and sale agreement||2,400||Medium|
|property to rent||40,500||Medium|
|properties for sale||33,100||Medium|
|online real estate||1,900||Medium|
|oceanfront property for sale||320||Medium|
|oceanfront homes for sale||1,300||Medium|
|new construction homes for sale||320||Medium|
|my house price||720||Medium|
|Multi Family Homes For Sale||8,100||Medium|
|mortgage payment calculator||165,000||Medium|
|modern homes for sale||2,400||Medium|
|Mansions For Sale||22,100||Medium|
|Lots for Sale||12,100||Medium|
|Log Homes For Sale||4,400||Medium|
|lease termination letter||2,900||Medium|
|Land For Sale||90,500||Medium|
|lakefront property for sale||880||Medium|
|Lake Homes For Sale||3,600||Medium|
|jobs in real estate||1,900||Medium|
|italian property for sale||880||Medium|
|waterfront property for sale||1,900||Medium|
|how to buy a new house||210||Medium|
|how to buy a house at auction||590||Medium|
|how to become a real estate agent||180,100||Medium|
|how much is your house worth||480||Medium|
|How Much is My House Worth Now||590||Medium|
|how much does it cost to sell a house||1,900||Medium|
|what mortgage can i afford||5,400||Medium|
|houses with pools||1,300||Medium|
|houses with land for sale||1,900||Medium|
|houses to buy||5,400||Medium|
|houses for sale with swimming pool||720||Medium|
|houses for rent with pool||390||Medium|
|house prices in my area||720||Medium|
|house prices by postcode||170||Medium|
|house price valuation||390||Medium|
|house price estimate||1,900||Medium|
|house buying costs||390||Medium|
|homes under 100k||590||Medium|
|home staging tips||1,900||Medium|
|golf course homes||170||Medium|
|For Sale By Owner||165,000||Medium|
|flats to rent||33,100||Medium|
|find real estate||720||Medium|
|find a property to rent||1,900||Medium|
|find a house||2,400||Medium|
|FHA Mortgage Calculator||18,100||Medium|
|fees when buying a house||590||Medium|
|farms for sale||33,100||Medium|
|english country cottages||27,100||Medium|
|design your own home||8,100||Medium|
|dairy farms for sale||2,400||Medium|
|country homes for sale||2,900||Medium|
|Condos For Sale||90,500||Medium|
|commercial real estate market||170||Medium|
|check house prices||390||Medium|
|cheap beachfront property||320||Medium|
|buying your first home||2,900||Medium|
|buying a repossessed house||320||Medium|
|buying a house process||1,300||Medium|
|buying a house checklist||1,600||Medium|
|buying a foreclosed home||6,600||Medium|
|big homes for sale||2,900||Medium|
|best real estate sites||480||Medium|
|best mortgage calculator||2,400||Medium|
|Become a Real Estate Agent||2,400||Medium|
|beachfront property for sale||1,600||Medium|
|beachfront properties for sale||480||Medium|
|beach property for sale||880||Medium|
|Beach houses for sale||2,400||Medium|
|sold house prices||40,500||Low|
|questions to ask when buying a house||2,900||Low|
|what credit score is needed to buy a house||3,600||Low|
|house price predictions||1,300||Low|
|House Price Index||4,400||Low|
|house price graph||210||Low|
|What Are Closing Costs||5,400||Low|
|process of buying a house||2,400||Low|
|historic homes for sale||8,100||Low|
|high rise condo||320||Low|
|high rise apartments||880||Low|
|4 bedroom houses for sale||3,600||Low|
|What is Real Estate||2,400||Low|
|old houses for sale||5,400||Low|
|Old Homes For Sale||2,400||Low|
|find a property||110,000||Low|
|real estate trends||1,600||Low|
|how to buy a house without a realtor||880||Low|
|net house price||880||Low|
|what is equity||22,200||Low|
|equestrian property for sale||4,400||Low|
|equal housing opportunity||6,600||Low|
|what is an escrow account||2,900||Low|
|earnest money agreement||590||Low|
|do open houses sell homes||210||Low|
|mountain view homes||1,300||Low|
|what to do when buying a house||390||Low|
|crime report by zip code||260||Low|
|credit score needed to buy a house||1,600||Low|
|country houses for sale||4,400||Low|
|how much is a downpayment on a house||880||Low|
|cottages for you||110,000||Low|
|costs involved in buying a house||260||Low|
|cost of living comparison by zip code||1,600||Low|
|cost of buying a house calculator||170||Low|
|contemporary ranch homes||140||Low|
|how much house can you afford||3,600||Low|
|Compare Cost of Living||4,400||Low|
|commercial real estate trends||170||Low|
|most expensive homes||6,600||Low|
|things to consider when buying a house||880||Low|
|how much do you need for a house deposit||260||Low|
|can i get housing benefit||590||Low|
|how much can i spend on a house||880||Low|
|buying a short sale home||1,600||Low|
|how long does it take to close on a house||2,400||Low|
|buying a house without a realtor||1,300||Low|
|buying a house with cash||880||Low|
|buying a house to rent out||320||Low|
|how long does it take to buy a house||2,900||Low|
|how long does it take to build a house||2,900||Low|
|how expensive of a house can i afford||1,600||Low|
|how do short sales work||720||Low|
|Buy a Farm||3,600||Low|
|housing market trends||390||Low|
|housing market prediction||720||Low|
|best real estate markets||210||Low|
|housing market news||1,900||Low|
|What Does Short Sale Mean||2,400||Low|
|real estate dictionary||1,300||Low|
|houses to rent||33,100||Low|
|what does escrow mean||2,400||Low|
|average down payment on a house||1,300||Low|
|million dollar homes||8,100||Low|
|median house price||590||Low|
|how much does it cost to buy a house||720||Low|
|new home builders||4,400||High|
|real estate property values||170||High|
|new construction homes||4,400||High|
|Real Estate News||9,900||High|
|houses for sell||1,300||High|
|short sale homes||1,900||High|
|Houses For Sale Near Me||45,000||High|
|Houses For Sale||450,000||High|
|Real Estate Market||2,900||High|
|houses for rent with option to buy||210||High|
|Houses For Rent||550,000||High|
|house value estimator||1,300||High|
|house valuation online||720||High|
|Multi Family Homes||6,600||High|
|house prices in my street||720||High|
|moving truck rental||60,500||High|
|real estate loans||720||High|
|Real Estate License||40,500||High|
|mortgage rates today||65,500||HIgh|
|Victorian Homes For Sale||2,900||High|
|Real Estate Investment Trust||4,400||High|
|Mobile Homes for Sale||110,000||High|
|real estate investing 101||390||High|
|house and land packages||8,100||High|
|Real Estate Investing||9,900||High|
|real estate forms||1,300||High|
|Real Estate For Sale||12,100||High|
|homes for sales by owner||210||HIgh|
|Homes for Sale Near Me||27,100||High|
|homes for sale by owners||480||High|
|Homes for Sale||368,000||High|
|Home Value Estimator||18,100||High|
|market value of home||1,600||High|
|home staging companies||1,600||High|
|home sale by owner||720||High|
|home loan calculator||135,000||HIgh|
|home inspection cost||4,400||High|
|home inspection checklist||8,100||HIgh|
|Home For Sale by Owner||33,100||High|
|home equity loan||49,500||High|
|Home Buying Process||3,600||High|
|Home Buying Apps||4,400||High|
|home appraisal estimate||480||High|
|Historic Homes For Sale||6,600||High|
|Senior Living Communities||5,400||High|
|Luxury Real Estate||8,100||High|
|selling a house by owner||880||High|
|government help to buy a house||210||High|
|golf course real estate||140||High|
|Luxury Homes For Sale||6,600||High|
|Furnished Apartments for Rent||5,400||High|
|real estate contracts||720||High|
|french property for sale||4,400||High|
|free house valuation||1,300||High|
|free foreclosure listings||3,600||High|
|Foreclosed Homes For Sale||9,900||High|
|real estate contract form||480||High|
|4 Bedroom House||2,900||High|
|flat fee mls listing||720||High|
|Fixer Upper Homes For Sale||1,900||High|
|fixer upper homes for sale||1,300||High|
|log homes for sale||5,400||High|
|Find Homes For Sale||1,600||HIgh|
|find a real estate agent||880||High|
|real estate calculator||400||High|
|real estate by owner||590||High|
|land for sale by owner||4,400||High|
|real estate agent reviews||1,300||High|
|sell your house online||880||HIgh|
|estimated house value||210||High|
|estimate house value||480||High|
|sell your house||1,300||High|
|Sell My Timeshare||2,400||High|
|section 8 housing||33,100||High|
|staging a home||1,900||High|
|down payment assistance||6,600||High|
|Property for Sale||18,100||High|
|solicitors fees for buying a house||880||High|
|investing in property||2,400||High|
|income based housing||6,600||HIgh|
|i want to buy a house||1,600||High|
|what do i need to buy a house||1,300||High|
|Country Homes For Sale||2,400||High|
|how to value your house||210||HIgh|
|cottages with pools||1,300||High|
|how to sell your house yourself||590||High|
|how to sell your house||6,600||High|
|cost of selling a house||1,600||High|
|how to sell real estate||720||High|
|how to sell a timeshare||1,600||High|
|How to Sell a House||1,900||High|
|how to get a loan for a house||880||High|
|condominiums for sale||5,400||High|
|How to Flip a House||5,400||High|
|comparative market analysis real estate||170||High|
|companies that buy houses||390||High|
|companies that buy houses||390||High|
|how to buy foreclosed homes||1,900||High|
|small houses for sale||2,900||High|
|cheap land for sale||6,600||High|
|Cheap Homes For Sale||5,400||High|
|how to buy a house with no down payment||480||High|
|how to buy a house with no deposit||210||High|
|can i buy a house with bad credit||1,300||High|
|how to buy a house with no credit||390||High|
|Buying your First home||1,900||High|
|buying and selling houses||390||HIgh|
|How to Buy a House with Bad Credit||4,400||High|
|places for rent||6,600||High|
|How to Become a Real Estate Agent||14,800||High|
|park homes for sale||6,600||High|
|how much is my house worth today||1,600||High|
|packers and movers||27,100||High|
|Buying a House||27,100||High|
|owner financing homes for sale||880||High|
|Buying a Foreclosed Home||5,400||High|
|over 55 living||320||High|
|buy my house fast||390||High|
|buy my house||2,900||High|
|buy house in usa||720||High|
|over 55 communities||1,900||High|
|brand new homes for sale||880||High|
|Big Homes For Sale||1,900||High|
|real estate values||3,600||HIgh|
|how much does it cost to hire movers||480||High|
|online real estate auctions||590||High|
|how much does homeowners insurance cost||720||High|
|how much does flood insurance cost||590||High|
|Best Homeowners Insurance||8,100||High|
|best home warranty||1,600||High|
|best home builders||480||High|
|best deals today||720||High|
|single family homes for sale||2,400||High|
|online house valuation||880||HIgh|
|Single Family Homes For Sale||2,400||High|
|Single Family Homes For Sale||3,600||High|
|Old Homes for Sale||2,900||High|
|should i sell my house||880||High|
|Beach Homes For Sale||1,900||High|
|Bank Owned Homes For Sale||6,600||High|
|bank owned homes for sale||5,400||HIgh|
|bank owned homes for sale||5,400||High|
|real estate purchase contract||590||High|
|how do i buy a house||880||High|
|new listings homes for sale||320||High|
|new houses for sale||1,300||High|
|adult living communities||880||High|
|New Homes For Sale||6,600||High|
|4 bedroom houses for rent||8,100||High|
|how much is my house worth||49,500||High|
Localism is more important than ever. This is a growing ranking factor with Google. In fact, a recent algorithm called “Possum” has many websites fluctuating in the search engines depending on their NAP (Name, Address, Phone) with GMB (Google My Business). Google often shows the Local Pack on the search engines.
It looks like this:
Google is going to show you 3 local properties that match your request when it believes it’s a “local” search where a map is appropriate. This is powered by your GMB page (Google My Business). It also works as part of an algorithm that takes many of your local citations into account such as: Facebook, Foursquare, Yelp, YP and so on. The more consistent your NAP is with these citations, the better the odds are that you will rank in the local pack.
Don’t stuff in SEO, but do make sure you choose as many appropriate categories as you are able to select. Include hours, photos, services, products and any other options you have to complete your profile on all of these local channels. Don’t skip. It matters.
If you change the name of your business, address, phone, or website at any time, it’s worth changing it on all local channels.
You can use this free tool at Moz.com to see how you are doing with your LOCAL SEO.
Tip: When thinking local, don’t forget to check your real estate portal profiles such as Zillow, Trulia, and Realtor.com to make sure they also match your established NAP. On your website, be sure your NAP appears on every page. On WordPress, this is easy to add as a footer.
Becoming the real estate SEO Expert
Are you looking to dominate your market? Become the Real Estate SEO expert in your area by coaching with Lori Ballen one on one.
Lori will coach you on how to further enhance your already growing and ranking website. You’ve got the traffic, now let Lori guide you in making the most of the magic already happening on your website to get you more leads online.
Real Estate SEO Services
Looking for help ranking on the search engines? Ballen Brands, a digital marketing company for real estate agents, can help. Ballen can start you off with an SEO friendly website and then provide search engine optimized content that is focused on the consumer experience and then is reward by Google. Call 702-917-0755.
REAL ESTATE SEO TIPS
- Don’t over optimize
- Use best practices for on page SEO
- Install Analytics and Measure for Results
- Make sure pages on your website load in less than 3 seconds. Use a page speed checker like Pingdom.com to measure.
Great SEO Tools
SEMRush – A tool to measure where your keywords rank on the search engines. Use this tool to measure ranking for one domain over another or several others. View a page on your website and see what keyword phrases your page ranks for and where. Get scheduled SEO reports, SEO Checkups and so much more.
Want More?? Check out how to rank on the search engines in 2017, the complete guide.
Ballen Brands is a digital marketing company specializing in search and social helping business professionals rise above the noise. Our mission is to empower the small business owner to take control over their marketing platform.
Products & Services
Our products were born out of our own pain points. We needed to solve a problem. We use these products in our own business, so we’re certain they’ll work in yours. We didn’t create products to sell, we developed solutions and are proud to share them with you. Let us show you what’s worked for us. Our marketing team is available to help you build or grow your brand to the next level of success. Our marketing team’s expert services include BREW (Ballen Real Estate Websites), content creation, property pages, pay per click services, and more.
Ballen’s live events are crafted and delivered in a way that seems effortless, flawless, and with charisma that makes learning seem simple. Events include 1-Day or 2-Day classes in your market center, or a market center near you, as well as monthly webinars, and personalized hands-on workshops. These events are specifically designed and structured around what you have asked for and have requested to learn. We took your requests and structured events to help you dominate your market, climb the search engines, and generate more leads online.
The Ballen Team offers coaching and training on all levels to grow your business through your web presence, evolve your marketing through The Ballen Method Curriculum, or dig into nitty-gritty, with intense one-on-one engagement with our experts on best business practices and marketing. Take the opportunity to learn directly with Lori and her team on the processes for online lead generation, how to take your already growing website to the next level, and more. We also provide consultation services to help you structure your online marketing plan and pave the path to your success.
We’re Daringly Different
Whether you’re seeking high-level coaching and instruction, a company to generate leads for your real estate business online, a marketing company who can help you establish your online presence and take your small business to the next level, or an educational company who can teach you how to grow your business online, Ballen Brands is a name you can trust.