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Real Estate SEO for your Blog or Website

So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your blog or website for the search engines is not as complicated as you might think.

Once you read this, and you crave more, Check out the Complete SEO Guide for 2017.

What is SEO?

Man is setting at computer with a magnifying glass and question marks over his headThe simple definition for SEO (Search Engine Optimization) is the act of optimizing a piece of content (webpage, video, image, map etc.) to rank on the search engines results page (SERP). The higher you rank, the more traffic you will probably earn from the search engines. The better your title and “snippet” which we will talk about in a bit, the better your click through rate.

The goal is to first know how people search (keyword research) and possibly get ideas for pages to create. Next, we create amazing content and use on page SEO to optimize for the search engines. We work to create quality links from other websites who share our article and link back to us providing a certain level of authority with the search engines.

As we increase our search engine visibility, trust, and authority, our rankings grow.

SEO FOR REAL ESTATE Starts with great content

Man on the computer creating Blog contentThis is the best news for most real estate agents and the worst news all at the same time. The great news is that you don’t really have to understand much about general SEO when you can create amazing, valuable, quality, original content. Yep. That’s where I lose most of my real estate agents that I train. Right there. At valuable, quality, original content. I mean really, how many real estate agents are great bloggers?

Where I start most of my clients is with this simple activity.  Every time you are with a client, write down their questions. Do it there or as soon as you leave so that the questions are fresh. When you get back, write out the question as a title on a blog post. Next, answer their question in writing on the blog post as best as you can. Do it completely yet without stuffing in any keywords or “fluff” to fill in words. Read it back to your self and ask yourself if you were in someone’s shoes who doesn’t know real estate, would that answer it?

If you are courageous enough, do it on video. Then, send the video over to a company like REV.com who for only $1 a minute will transcribe your video to a written word. Now you have a Video to put on youtube and a blog to include on your website.

Here’s some sample questions:

  • What does the offer include?
  • What if I get multiple offers on my property?
  • How does earnest money work?
  • What credit score do I need to buy a house?
  • How much are closing costs when Selling a home?
  • How long does it take to buy a house in (city)?
  • Can I buy a house and not put my spouse on the loan information?
  • What if the buyer misses the closing date?
  • How to sell a house myself
  • Should I buy a house with an HOA?
  • When is the best time to sell a house?
  • Which buyer is better: the cash buyer, fha buyer or va buyer?
  • When do I get my keys?
  • How much will it cost to buy a home in X?
  • How long does it take to sell a home?
  • Should I buy or should I rent?

Get the idea? Let your clients come up with the questions. You just answer them. Once you get this on a routine, you can learn more about on page SEO for your real estate website that might help you rank higher on the search engines.

Remember your goal is actually not to rank on the search engines alone. It’s to close transactions with visitors who find your page on the search engines, click through and then register becoming a lead. Knowing this, you’ll want to make sure you include clear Calls to Action and items of value in each piece of content. On seller blog posts, you’ll include home value offers and seller guides. On buyer blog posts, you’ll include property links, home calculators, and free home buyer guides.

Home Value Offers for Web Visitors arriving from the Search Engines

Note: This Tool is provided by ListingsToLeads.

SEO For Real Estate Websites powered by IDX

I love the power of IDX for real estate websites. IDX stands for Internet Data Exchange and it’s part of the broker reciprocity agreement that allows all MLS listings to be syndicated permitting real estate listings to be displayed on real estate websites through IDX. When you choose an IDX solution, you are essentially making or braking your website’s lead capture. The right IDX solution will allow you to customize your registration forms and thank you pages, where you offer or force registration, how your listings are displayed, and what offers you make in exchange for contact information such as: More Info, Schedule a Showing, Use the Mortgage Calculator etc.

Why IDX Broker for your Real Estate Website?

I personally prefer IDX broker over all other IDX providers I have tried.  There are several reasons. One is that it delivers the IP address with a lead. This Internet Protocol is often a unique address that identifies the visitor in certain forms (not by specific name or address). When I put the IP address into my favorite analytics tool (Clicky), I’m able to find the source of the lead, where they entered and exited my website, and which pages they visited. I can also see what trigger or offer got them to register. For an internet marketer, this data is essential.

Need an SEO friendly, IDX driven Real Estate website? Get a Quote, Today

How to Use IDX to rank on the search engines

Now, let’s talk about how to get your IDX pages to rank on the search engines. Most real estate agents won’t do what I’m about to teach you. This is where you have the advantage. That is IF you are the one that actually does something with this. Remembering that Google wants quality, UNIQUE content on the search engines, you have to wonder how it would differentiate rankings between websites that all share the same IDX pages. Imagine thousands of real estate websites that all have the same local inventory as we do here in Las Vegas. With listing syndication, we all have the same information. Our pages show the Address, listing number, description, price, size, number and size of rooms, type of fencing, air conditioning, appliances and so forth. Whatever is in the MLS fields are generally fed out through syndication to all websites. This alone will not do much for you on the search engines.Sample of IDX listings when building a real estate website. Picture of 3 houses with pricesWhat does get you on the search engines is building pages that are titled ‘Homes for Sale’ by price, by feature, by location and so forth. Each of these pages simply offer home listings. They don’t have to have descriptive content on the page to rank well. They need real estate listings.

What if you could be the one in your market to rank for “(City) Single Story Homes For Sale” or “(City) Horse Property?”. Even with only a small number of monthly searches tracked for these long tail keywords, those who dominate them generate leads and closings. And when you stack these keywords in the rankings, there’s a huge pay off in traffic.
Let’s look at some actual search terms people are using to find my Real Estate Website in Las Vegas.
The first term someone used is a longtail Keyword. In this case, it’s 7 keywords strung together to create the longtail. This is truly how people search. In fact, most searches on Google are unique. When someone types in that search, they would find a page like this that has homes built in the past 5 years which is how I built the IDX widget. This example with a home by price AND feature when you add in the years.
The next term you’ll see is ‘Chaco Canyon Las Vegas’.  In this case, it’s a neighborhood and someone clearly new the name to do the search. These are sometimes a seller looking to find out how much properties in their subdivision are selling for. Watch these leads and make sure you reach out to ask if they have a home to sell.
And check out the person looking for a property in the Las Vegas zip code 89139 with a Mother in Law quarters. We see a lot of searches for those here as well as what we call a casita that is a “small house”.  I have a client I coach in Washington who is generating quite a bit of traffic from her “Mother-In-Law” page.
This is a simple activity, it’s simply time on task an very effective.
Image of a list of keywords generating traffic from the search engines.

Real Estate Keywords for Optimization

2017 SEO doesn’t call for as much keyword optimization as our old school SEO did. Google has gotten much smarter. It understands topic and content in a way it didn’t before. Rank Brain, Google’s new artifical intelligence uses semantic search and looks for like phrases instead of repeated keywords to determine what the page is about.

It is much better today for on page SEO to use similar topics and phrases. There’s a great free tool to check out to start generating Latent Semantic Indexing (LSI) Keywords for your SEO needs. Simply type in a keyword and watch the tool give you suggestions of other keywords you might want to include on the page.

I also love SEMrush for this. I can go to Google and type in a term and see who is ranking for that term. I can then put their URL in the tool bar and see all the keywords they rank for on that page. This gives me paragraph ideas and what other content I may want to build into that page.

Google Keyword planner is a free tool you can use if you have a Google AdWords account. It’s a good idea to measure Search Volume for a particular phrase. In the volume column, you’ll see a number. Depending on how your tool is set up, this will tell you the monthly search totals for that area. You can measure by a hyperlocal area, city, state, country, and even globally.

Top Real Estate Search Terms

Best Real Estate Keywords for 2017

KeywordSearches every MonthOrganic Competition Level
investment property calculator2.900Medium
what you need to buy a house390Medium
waterfront property for sale1,900Medium
waterfront land for sale480Medium
waterfront homes for sale2,400Medium
waterfront homes for sale2,400Medium
Waterfront Homes For Sale4,400Medium
victorian homes for sale3,600Medium
vacation rentals by owner45,000Medium
vacant land for sale3,600Medium
tuscany real estate880Medium
Townhomes for Sale27,100Medium
tips on buying a house720Medium
Tiny Homes12,100Medium
tenancy agreement27,100Medium
summer house with swimming pool1,600Medium
Shipping Container Homes For Sale5,400Medium
rural property for sale5,400Medium
rural properties for sale4,400Medium
renting a house6,600Medium
rental properties90,500Medium
real estate valuation1,900Medium
Real Estate School22,200Medium
real estate questions880Medium
real estate market trends720Medium
real estate investment trust8,100Medium
real estate due diligence260Medium
Real Estate Companies9,900Medium
Real Estate Agent60,500Medium
purchase and sale agreement2,400Medium
property websites4,400Medium
property to rent40,500Medium
property search33,100Medium
properties for sale33,100Medium
open houses6,600Medium
online real estate1,900Medium
oceanfront property for sale320Medium
oceanfront homes for sale1,300Medium
new construction homes for sale320Medium
my house price720Medium
Multi Family Homes For Sale8,100Medium
mortgage payment calculator165,000Medium
modern homes for sale2,400Medium
mls search49,500Medium
MLS Listings60,500Medium
Mansions For Sale22,100Medium
luxury condo702Medium
Lots for Sale12,100Medium
Log Homes For Sale4,400Medium
Log Cabins2,400Medium
lease termination letter2,900Medium
Land For Sale90,500Medium
lakeshore condo590Medium
lakefront residences880Medium
lakefront property for sale880Medium
Lakefront Property5,400Medium
Lake Homes For Sale3,600Medium
jobs in real estate1,900Medium
italian property for sale880Medium
waterfront property for sale1,900Medium
Hud Homes18,100Medium
how to buy a new house210Medium
how to buy a house at auction590Medium
how to become a real estate agent180,100Medium
how much is your house worth480Medium
How Much is My House Worth Now590Medium
how much does it cost to sell a house1,900Medium
what mortgage can i afford5,400Medium
houses with pools1,300Medium
houses with land for sale1,900Medium
houses to buy5,400Medium
houses for sale with swimming pool720Medium
houses for rent with pool390Medium
House Search4,400medium
house prices in my area720Medium
house prices by postcode170Medium
house price valuation390Medium
house price estimate1,900Medium
house listings2,900Medium
house buying costs390Medium
horse properties590Medium
homes under 100k590Medium
home staging tips1,900Medium
holiday cottages45,000 Medium
golf course homes170Medium
fsbo49,500Medium
For Sale By Owner165,000Medium
flats to rent33,100Medium
find real estate720Medium
find a property to rent1,900Medium
find a house2,400Medium
FHA Mortgage Calculator18,100Medium
fees when buying a house590Medium
farms for sale33,100Medium
escrow services3,600Medium
english country cottages27,100Medium
design your own home8,100Medium
dairy farms for sale2,400Medium
country homes for sale2,900Medium
Condos For Sale90,500Medium
commercial real estate market170Medium
check house prices390Medium
cheap beachfront property320Medium
buying your first home2,900Medium
buying a repossessed house320Medium
buying a house process1,300Medium
buying a house checklist1,600Medium
buying a foreclosed home6,600Medium
buyers agent1,600Medium
big homes for sale2,900Medium
best real estate sites480Medium
best mortgage calculator2,400Medium
Become a Real Estate Agent2,400Medium
beachfront property for sale1,600Medium
beachfront properties for sale480Medium
beach property for sale880Medium
Beach houses for sale2,400Medium
auction house40,500Medium
55+ communities6,600Medium
sold house prices40,500Low
luxury lifestyle4,400Low
questions to ask when buying a house2,900Low
what credit score is needed to buy a house3,600Low
house price predictions1,300Low
House Price Index4,400Low
house price graph210Low
Seller Disclosure210Low
secret sale4,400Low
What Are Closing Costs5,400Low
horse property720Low
property finder33,100Low
property appraiser22,200Low
vacation home1,900Low
process of buying a house2,400Low
historic homes for sale8,100Low
high rise condo320Low
high rise apartments880Low
green communities480Low
4 bedroom houses for sale3,600Low
lake houses1,900Low
What is Real Estate2,400Low
old houses for sale5,400Low
Old Homes For Sale2,400Low
waterfront properties2,400Low
find a property110,000Low
real estate trends1,600Low
Townhomes
21,100Low
how to buy a house without a realtor880Low
net house price880Low
what is equity22,200Low
equestrian property for sale4,400Low
equal housing opportunity6,600Low
what is an escrow account2,900Low
earnest money agreement590Low
do open houses sell homes210Low
mountain view homes1,300Low
define appraisal5,400Low
what to do when buying a house390Low
crime report by zip code260Low
credit score needed to buy a house1,600Low
country houses for sale4,400Low
how much is a downpayment on a house880Low
cottages for you110,000Low
costs involved in buying a house260Low
cost of living comparison by zip code1,600Low
cost of buying a house calculator170Low
contemporary ranch homes140Low
how much house can you afford3,600Low
Compare Cost of Living4,400Low
commercial real estate trends170Low
most expensive homes6,600Low
things to consider when buying a house880Low
how much do you need for a house deposit260Low
can i get housing benefit590Low
how much can i spend on a house880Low
buying a short sale home1,600Low
how long does it take to close on a house2,400Low
buying a house without a realtor1,300Low
buying a house with cash880Low
buying a house to rent out320Low
how long does it take to buy a house2,900Low
how long does it take to build a house2,900Low
how expensive of a house can i afford1,600Low
how do short sales work720Low
Buy a Farm3,600Low
housing market trends390Low
housing market prediction720Low
best real estate markets210Low
best neighborhoods170Low
housing market news1,900Low
housing association27,100Low
Beautiful Homes18,100Low
What Does Short Sale Mean2,400Low
real estate dictionary1,300Low
houses to rent33,100Low
what does escrow mean2,400Low
average down payment on a house1,300Low
million dollar homes8,100Low
appraisal meaning8,100Low
amazing houses8,100Low
median house price590Low
how much does it cost to buy a house720Low
new home builders4,400High
real estate property values170High
new construction homes4,400High
Real Estate News9,900High
houses for sell1,300High
short sale homes1,900High
Houses For Sale Near Me45,000High
Houses For Sale450,000High
Real Estate Market2,900High
houses for rent with option to buy210High
Houses For Rent550,000High
house value estimator1,300High
house valuations1,300High
house valuation online720High
Multi Family Homes6,600High
house prices in my street720High
moving truck rental60,500High
moving companies110,000High
real estate loans720High
Real Estate License40,500High
mortgage rates today65,500HIgh
Victorian Homes For Sale2,900High
Real Estate Investment Trust4,400High
Mobile Homes for Sale110,000High
real estate investing 101390High
house and land packages8,100High
Real Estate Investing9,900High
real estate forms1,300High
Real Estate For Sale12,100High
homes for sales by owner210HIgh
Homes for Sale Near Me27,100High
homes for sale by owners480High
Homes for Sale368,000High
Home Value Estimator18,100High
market value of home1,600High
home staging companies1,600High
home sale by owner720High
home loan calculator135,000HIgh
home inspection cost4,400High
home inspection checklist8,100HIgh
Home For Sale by Owner33,100High
home equity loan49,500High
Home Buying Process3,600High
Home Buying Apps4,400High
home appraisal estimate480High
Market Analysis6,600High
manufactured homes60,500HIgh
Historic Homes For Sale6,600High
Senior Living Communities5,400High
Luxury Real Estate8,100High
selling a house by owner880High
government help to buy a house210High
golf course real estate140High
Luxury Homes For Sale6,600High
Gated Communities4,400High
Furnished Apartments for Rent5,400High
real estate contracts720High
french property for sale4,400High
free house valuation1,300High
free foreclosure listings3,600High
foreclosure listings8,100High
Foreclosed Homes For Sale9,900High
real estate contract form480High
4 Bedroom House2,900High
flat fee mls listing720High
Fixer Upper Homes For Sale1,900High
fixer upper homes for sale1,300High
log homes for sale5,400High
Find Homes For Sale1,600HIgh
find a real estate agent880High
real estate calculator400High
real estate by owner590High
land for sale by owner4,400High
real estate agent reviews1,300High
sell your house online880HIgh
Real Estate368,000High
estimated house value210High
estimate house value480High
sell your house1,300High
Sell My Timeshare2,400High
section 8 housing33,100High
Tiny Houses201,000High
staging a home1,900High
down payment assistance6,600High
Property for Sale18,100High
solicitors fees for buying a house880High
investing in property2,400High
income based housing6,600HIgh
i want to buy a house1,600High
what do i need to buy a house1,300High
hud homes65,500HIgh
Country Homes For Sale2,400High
how to value your house210HIgh
cottages with pools1,300High
how to sell your house yourself590High
how to sell your house6,600High
cost of selling a house1,600High
how to sell real estate720High
how to sell a timeshare1,600High
How to Sell a House1,900High
how to get a loan for a house880High
condominiums for sale5,400High
How to Flip a House5,400High
comparative market analysis real estate170High
companies that buy houses390High
companies that buy houses390High
how to buy foreclosed homes1,900High
small houses for sale2,900High
rental agreement40,500High
cheap land for sale6,600High
Cheap Homes For Sale5,400High
how to buy a house with no down payment480High
how to buy a house with no deposit210High
can i buy a house with bad credit1,300High
how to buy a house with no credit390High
Buying your First home1,900High
buying and selling houses390HIgh
How to Buy a House with Bad Credit4,400High
prefab homes45,500High
places for rent6,600High
How to Become a Real Estate Agent14,800High
park homes for sale6,600High
how much is my house worth today1,600High
packers and movers27,100High
Buying a House27,100High
owner financing homes for sale880High
Buying a Foreclosed Home5,400High
over 55 living320High
buy my house fast390High
buy my house2,900High
buy house in usa720High
over 55 communities1,900High
brand new homes for sale880High
Big Homes For Sale1,900High
real estate values3,600HIgh
how much does it cost to hire movers480High
online real estate auctions590High
how much does homeowners insurance cost720High
how much does flood insurance cost590High
Best Homeowners Insurance8,100High
best home warranty1,600High
best home builders480High
best deals today720High
single family homes for sale2,400High
online house valuation880HIgh
Single Family Homes For Sale2,400High
Single Family Homes For Sale3,600High
Old Homes for Sale2,900High
should i sell my house880High
Beach Homes For Sale1,900High
Barn Homes6,600High
Bank Owned Homes For Sale6,600High
bank owned homes for sale5,400HIgh
bank owned homes for sale5,400High
real estate purchase contract590High
how do i buy a house880High
new listings homes for sale320High
new houses for sale1,300High
adult living communities880High
New House3,600High
New Homes For Sale6,600High
4 bedroom houses for rent8,100High
how much is my house worth49,500High
The best real estate keywords are not always the ones with the most search volume. Keep in mind that when you can find a pocket, even one with less than 100 monthly searches, and you can dominate that search, you can win big. Focus on the longtail (3 or more words).

Local SEO

Localism is more important than ever. This is a growing ranking factor with Google. In fact, a recent algorithm called “Possum” has many websites fluctuating in the search engines depending on their NAP (Name, Address, Phone) with GMB (Google My Business). Google often shows the Local Pack on the search engines.

It looks like this:

Google Local Pack, 3 pack of listings

Google is going to show you 3 local properties that match your request when it believes it’s a “local” search where a map is appropriate. This is powered by your GMB page (Google My Business). It also works as part of an algorithm that takes many of your local citations into account such as: Facebook, Foursquare, Yelp, YP and so on. The more consistent your NAP is with these citations, the better the odds are that you will rank in the local pack.

Don’t stuff in SEO, but do make sure you choose as many appropriate categories as you are able to select. Include hours, photos, services, products and any other options you have to complete your profile on all of these local channels. Don’t skip. It matters.

If you change the name of your business, address, phone, or website at any time, it’s worth changing it on all local channels.

You can use this free tool at Moz.com to see how you are doing with your LOCAL SEO.

Tip: When thinking local, don’t forget to check your real estate portal profiles such as Zillow, Trulia, and Realtor.com to make sure they also match your established NAP. On your website, be sure your NAP appears on every page. On WordPress, this is easy to add as a footer.

Becoming the real estate SEO Expert

Are you looking to dominate your market? Become the Real Estate SEO expert in your area by coaching with Lori Ballen one on one.

Lori will coach you on how to further enhance your already growing and ranking website. You’ve got the traffic, now let Lori guide you in making the most of the magic already happening on your website to get you more leads online.

Real Estate SEO Services

Looking for help ranking on the search engines? Ballen Brands, a digital marketing company for real estate agents, can help. Ballen can start you off with an SEO friendly website and then provide search engine optimized content that is focused on the consumer experience and then is reward by Google. Call 702-917-0755.

REAL ESTATE SEO TIPS

  • Don’t over optimize
  • Use best practices for on page SEO
  • Install Analytics and Measure for Results
  • Make sure pages on your website load in less than 3 seconds. Use a page speed checker like Pingdom.com to measure.

Great SEO Tools

SEMRush – A tool to measure where your keywords rank on the search engines. Use this tool to measure ranking for one domain over another or several others. View a page on your website and see what keyword phrases your page ranks for and where. Get scheduled SEO reports, SEO Checkups and so much more.

Want More?? Check out how to rank on the search engines in 2017, the complete guide.

Ballen Brands is a digital marketing company specializing in search and social helping business professionals rise above the noise. Our mission is to empower the small business owner to take control over their marketing platform.

Products & Services

Our products were born out of our own pain points. We needed to solve a problem. We use these products in our own business, so we’re certain they’ll work in yours. We didn’t create products to sell, we developed solutions and are proud to share them with you. Let us show you what’s worked for us. Our marketing team is available to help you build or grow your brand to the next level of success. Our marketing team’s expert services include BREW (Ballen Real Estate Websites), content creation, property pages, pay per click services, and more.

Events

Ballen’s live events are crafted and delivered in a way that seems effortless, flawless, and with charisma that makes learning seem simple. Events include 1-Day or 2-Day classes in your market center, or a market center near you, as well as monthly webinars, and personalized hands-on workshops. These events are specifically designed and structured around what you have asked for and have requested to learn. We took your requests and structured events to help you dominate your market, climb the search engines, and generate more leads online.

Training

The Ballen Team offers coaching and training on all levels to grow your business through your web presence, evolve your marketing through The Ballen Method Curriculum, or dig into nitty-gritty, with intense one-on-one engagement with our experts on best business practices and marketing. Take the opportunity to learn directly with Lori and her team on the processes for online lead generation, how to take your already growing website to the next level, and more. We also provide consultation services to help you structure your online marketing plan and pave the path to your success.

We’re Daringly Different

Whether you’re seeking high-level coaching and instruction, a company to generate leads for your real estate business online, a marketing company who can help you establish your online presence and take your small business to the next level, or an educational company who can teach you how to grow your business online, Ballen Brands is a name you can trust.

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