What is a Blog?
A blog is a piece of content generated to your site that is not a main page on your site. Blogs can include content that might possibly change, such as places, events, steps and process, etc. A blog can be included in your website, like with WordPress, or can be a separate service such as ActiveRain, Blogger, etc. that links back to your existing website.
Why Write a Blog?
Blogs provide your visitors on your site more opportunity to click around, as well as providing Google with more content to provide to visitors that may be searching for keywords relevant to what you have included in your blog posts.
Blogs that are about things to do in your area or similar topics are valuable because when someone searches something like “Allergies in Las Vegas” and they find your site, Google will deem your information as valuable. Next time someone searches that keyword phrase, your content will be further up on the search results, and will continue that pattern the more people land on your site and click around.
Imagine, that first person who searched for “Allergies in Las Vegas” now searches “Best Mechanics in Las Vegas” and finds your blog on Best Mechanics in your area, Google will move you up higher on THAT contact’s search results. Eventually, if that person is looking to buy or sell a home in your area and they search for a relevant keyword, your site is more likely to appear on page 1 for their search.
This is why writing blogs consistently is so beneficial to online marketing and online lead generation.
1 Blog A Day?! How is that possible?
Writing a daily blog seems like a daunting task, and it can be without the right tools and resources. Here are the steps that you need in order to successfully write 1 blog a day to generate more leads online:
STEP 1 | The Editorial Calendar
An editorial calendar is a calendar that has all of your scheduled blog posts on it. You do not have to have the content written, yet, just the topic that you want to write about. It’s much easier if you have a daily category to stick within. For example:
Sunday – This Week In [Your city/niche]
Monday – About X Post [City, Schools, Neighborhoods, Government Officials, etc.]
Tuesday – Buyer Post
Wednesday – Things to Do in X Post [Places to eat, holiday events, dog parks, etc.]
Thursday – Seller Post
Friday – General RE Knowledge [What is escrow, home buying process, how much do I need for a down payment, etc.]
Saturday – Listing Post
I know this can take a bit of time to set up, but it is well worth it!
If you find yourself stuck creating topic ideas, start with Step 2 to help get those creative juices flowing.
If you know that you don’t have the time to set this up on your own, don’t worry. We have a complete Editorial Calendar already made for you with examples and topics. All you have to do is create the content specific to your area and post to your site. The Editorial Calendar comes with instructions on how to do that in an easy step-by-step format with The Ballen Method Curriculum.
Tools for creating an Editorial Calendar:
- Our team currently uses this tool for our blog scheduling. It integrates directly with WordPress, which makes for a smooth transition between the calendar and your blog. You can include team members if you are managing a team of admins to help you with your content creation.
- Google Sheets
- Google Sheets is a free option for creating an Editorial Calendar. They do have a free calendar template, but it does take a bit of time to work with formatting when adding your content.
STEP 2 | Keyword Research
Keyword research is ESSENTIAL to creating a ranking blog. Without the proper keyword research, your blog may be lost in the search results, which is definitely not our goal.
Get creative with your keyword research. You want to be sure you are searching for keywords that are specific to your area and are not too general. General keywords leave too big of a margin of visitors that your post may not be valuable to. You would rather reach 100 people that are 100% interested in what your blog is about, rather than 1,000 people where only 5% of them are interested in what you are blogging about.
Your goal when searching for keywords is to find keywords that have low competition. Low competition means that not very many people are using that keyword, which gives you a higher opportunity to rank and dominate for that keyword in your area.
A great keyword example that we came up with is, “Las Vegas Things to Do.”
What would be an example of a blog post utilizing this keyword?
“Living in Las Vegas | Things to Do with Your Kids”
Keep in mind, you can use multiple keywords in a blog post. If someone searches “Las Vegas things to do” and you have 30 blogs with that keyword, you may not be pinpointing what they want if they are looking specifically for restaurants, or parks, or whatever it may be. Here’s an example of breaking this down even further. Include a keyword like this:
“Places to Eat” – Locally (narrowing the search to just Las Vegas), Places to Eat is 320 searches a month with low competition.
The full blog title now would be:
Las Vegas Things to Do | Places to Eat
You are now utilizing both keywords to make your blog post specific enough to pop up for people looking for restaurants, but also broad enough to generate traffic for people simply looking for different things to do in Las Vegas.
When looking for keywords, you will see other suggested and recommended keywords that (if they have low competition and a good amount of searches) you should be utilizing for additional blog posts.
STEP 3 | Content Creation
I know, I know. You’re probably thinking, “I’m not a writer, what do I do?”
You don’t have to be a writer to create great, relevant content for your website. There are multiple options available for you!
Many people explain topics verbally versus writing it out on paper. When we talk, we tend to not think too hard about what we are saying, versus when writing, where you have to think about grammar, and punctuation, and everything else that comes to writing.
We don’t want writing a blog to feel like you are back in school, writing an essay. Where’s the fun in that?
For Voice Transcription, all you have to do is the following:
- Record yourself on video or using an audio recording system (recorder from the store, phone app, etc.) explaining whatever topic you want in your blog.
- Find a transcription service, such as Rev.com or Fiverr.com and upload your recording.
- You will receive a typed transcription back to you within the time frame stated on the site of your choosing that you can run through a grammar editor (Such as Grammarly or your own word processing program) to make sure that there are no spelling errors.
- Post the content on your site and add any images, widgets, and/or offers.
Ghost writers are writers that you can hire to write your content. We have used Crowd Content for our writers and the price varies depending on quality of the writer and word count.
When you order the content, you can run it through a grammar editor (Such as Grammarly or your own word processing program) and apply it to your site along with images, widgets, and/or offers that you would want to include in your blog.
STEP 4 | Schedule Content
Once your content has been created, you can schedule it to blast out whenever you want! This means that you can order your content ahead of time, get it all set up, and not have to worry about publishing it on a certain day at a specific time.
Here are some great ideas for your content ordering and scheduling:
- Once a week (on Monday) order or write the content that is supposed to go out the following week. Typically ghost writing content takes 2-5 days to complete.
- On Thursday or Friday, “fluff” the content with images, offers, and/or IDX widgets and schedule the content to be released the following week (Sunday-Saturday)
- Repeat the process every week.
- Set a date that month (give yourself at least a week before the month is scheduled to end) to order or write the content that is supposed to go out the following week.
- Set a date 2-5 days later to “fluff” the content with images, offers, and/or IDX widgets
- Schedule the content to be released (one a day) throughout the entire next month.
This option allows you to have an ENTIRE month’s blogs scheduled in advance, so you don’t have to worry about them 🙂
STEP 5 | Re-Blasting Content
CoSchedule gives you a recommended blasting schedule to make this process very seamless and easy to accomplish.
Sprout Social allows you to manually select dates to re-blast this content or add them to a queue to avoid any posts from overlapping.
It is extremely important to re-blast your content, since different people are on your social media channels at different times. You also may have a few new followers 1 week after you initially post your blog, so they did not see the initial “blast.” Social Media is a major part of online marketing, today, so you want to make sure that you are utilizing this tool as best as you can.
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