In it’s most fundamental essence, The Ballen Method is simple. It’s SEO (Search Engine Optimization) done with disciplined consistency. It is identifying a Niche, Finding your Target Audience, Creating a Message and a Product, and then using Purpose, Passion, and a Plan to dominate the Internet.
This is done through Blogging, Press Releases, Social Media, Classified Ads, Video, and fresh, relevant website content that results in dominating the search engines for desired searched keyword strings.
The Ballen Method is more than that. It is also knowing who you are as a brand, so that you can see the “why” behind your own actions – the “why” of why you do things, not just the bare facts of “what” you do. It’s about making people FEEL something about you so that they will WANT to do business with you. It’s about making people think they know you, and want to be a part of your success, your life, your vision, your passion, and your plan.
All of the lessons in The Ballen Method have value individually, but it is when they are combined together and used to drive traffic to a central location, which is your own website, when the true “magic” happens. It is magical, indeed, and can be.
Get More Real Estate Leads through SEO
SEO is a strategy used to bring in visitors to your website through high ranking search pages on major search engines such as Google. Organic rankings, or unpaid rankings, are a gift that keeps on giving. When done well, web pages, blog posts, and websites can rank high in the search engines bringnig in unpaid traffic every day. Seven out of eight clicks are not on paid results. They are on the organic results.
In this unit, we will dive into on-page SEO and the off-page content that drives high rankings on the search engines. You will learn how to create and optimize content that creates a quality user experience that will then be rewarded by the search engines.
Get More Real Estate Leads with Blogging
You can’t create a good blog overnight. Popular blogs take months or even years to grow, which means you have plenty of time to learn how to get blogging right. Unfortunately, you may find that your blog doesn’t gain popularity if you make common newbie blogger mistakes. While you’re probably very excited about launching your new Internet site, it’s important to avoid these costly mistakes.
In this unit, you will learn:
– How to Choose a Blogging Topic
– The Length of a Good Blog Post
– How to Write a Blog Post or Hire Someone to Write One for You
– Utilizing Keywords in Your Blog
– Blasting Your Blog
– Branding and Images
– and More
Get more Real Estate Leads with Video
People do business with people they know, or think they know. Video makes people think they know us. They can see how we move, hear our voice, see our style and personality – all in a video. When done properly, video can be a very powerful tool to reach the audience with YOUR message, and drive them to YOUR product. We are in a very visual world and we have to feed into that world to get the desired results for which we are looking.
In this unit you will learn:
– How to Be Comfortable On Video
– Video Optimization
– Videos and Social Media
– Video Responsiveness
– and More
Get More Real Estate Leads with Social Media
Social Media: the holy grail of customer engagement, viral marketing, word of mouth referrals and free traffic. The online land of opportunity that will have customers breaking down your door. All you have to do is send some friend requests, post some cat videos and sprinkle in some witty status updates, right? Wrong! If it were that easy, we’d all be sitting pretty and drinking out of coconuts on a beach somewhere.
Just like any other online marketing strategy, success on social media takes work, but it’s not hard. Social media is chock full of opportunities for small businesses. The problem is that most small business owners don’t know how to take advantage of them, so they fall into the bad habits of ignoring social media altogether or haphazardly managing their accounts only to get nowhere fast.
The small businesses that get it right and make social media work for them use a distinct strategy that combines their knowledge of their customers with creativity, regular communication, engagment and time. That is what you will learn and implement in this unit.
Get More Real Estate Leads by Learning how to Market your Listings Online
Once upon a time, when a buyer would see our yard sign in front of a property, they would stop, grab a flyer maybe, and often call. They were excited to learn more information about that property.
Now? Not so much.
With technology, data has become readily available. Consumers want instant, non pressure information. Most would rather whip out their cell phone and perform a quick Google search finding everything they need to know about that address.
The ultimate goal is to get YOUR website to rank at the top of page one of the search engines when someone searches online for that address. It’s been proven again and again by Ballen Academy Students that it can be done without too much difficulty. In this unit, you will gain the knowledge to get ranking on search engines.
Get More Real Estate Leads Online by Learning Analytics
Lori was not born a natural “tracker”. Over time, she has learned how to test and measure her marketing to get best results. In using her amazing tracking tools like Clicky, Lori has discovered the Magic in the numbers.
In this unit, Lori wil show you how to use this tool to track visitors, source of leads, user interaction, which content is performing best and how you can maximize this, plaforms of users, location of users, and how to measure the user experience.
Sthe will even show you how to spy on the visitor so you can watch and learn from their path.
Get More Business by Converting More Traffic! If you are doing any kind of internet marketing at all, even social media, you’ll benefit from this unit.
WHAT OUR CUSTOMERS ARE SAYING
“I want your antenna on high alert and your mind set to wide-open. Put aside everything else and give this message (and all its techniques, wisdom, and guidance) your full attention. You will thank me for getting you ready to immerse yourself, to fully absorb and to positively activate some real life magic: The Ballen Method” – Dave Jenks
“You inspire me. I did it. I have been working on this like crazy. Amazing stuff! I just came up on Google pg 1 – 2 times on pg 1, beating Zillow and Homes.com for best realtor in Fredericksburg. I got 2 listings last week. I asked, ‘How did you find me?’ and they said, ‘Google. We typed in best realtor in Fredericksburg!’ Thank You.”
– Pam Martin
“I’m a believer! I started over in my business 12 months ago in March and happened to come across your trainings. I took pages of notes and began implementing some of the teachings. I ended the year at 7 mil production and over a third of that came from your teaching. If I am consistent and track what I have on the pipeline so far, I’ll double that this year.”
– Andy Green
“I just wanted to thank you for The Ballen Method. It has already helped our team generate more exposure and leads in just the first few days. Just wanted to give you an early out-of-the-gate thank you! It is having a significant impact. Thank you, thank you, thank you for sharing your life’s work!”
– Seth Campbell
“The system works GREAT. Follow the steps, do the work, and watch your web presence take off. Lori explains everything in an easy to understand way. Even if you are not ‘techie’ you can do this. It does take a commitment of time and some work, especially in the beginning to set up everything, plan your message and market. Then watch the magic happen.”
– Kris Coutant