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Lori Ballen

Hi, I’m Lori Ballen

I built a $450,000 business. At 55, I’m trying to make it smaller.

No employees. No meetings. No ads. I make money online with YouTube, Pinterest, affiliate marketing, ebooks and a paid newsletter, and I teach the exact systems I run — including the ones I killed.

Full-time creator • Solopreneur • Over 50 and not slowing down
82,900YouTube subscribers
2.1MVideo views
6,899Newsletter readers
BestsellerSubstack, in 4 months
Start here

Where are you right now?

There is no single right place to begin, and I would rather point you at the useful thing than sell you the expensive one. Pick the one that sounds like you.

The whole business

Three buckets. That is the entire model.

Not twelve side hustles. Three buckets, one person, no employees. Tap any of them and I will show you how it actually earns.

The long way here

Nice to meet you

I did not start here and it was not a straight line. Open any chapter you want. Skip the ones you do not.

Before all thisA decade selling real estate in Las Vegas

I spent over ten years as a top-producing agent. I was good at it, and by every outside measure I had no reason to leave.

I left anyway. I wanted something that was entirely mine, without a brokerage split or a schedule that belonged to somebody else. That is a harder thing to explain to people than failure is.

The exitI walked away from 100 employees

At the peak I had a team, a title, and a to-do list that never once got shorter. Everyone told me that was the goal. It did not feel like the goal.

I left the team behind and made more money alone than I had with all of them. That is the single most counterintuitive thing that has ever happened to me, and it is why I do not sell anybody on scaling headcount.

The rebuildSix figures from a computer, then from a phone

Blogging, SEO, affiliate links, digital products. I made expensive mistakes, chased platforms that went nowhere, and bought courses that did not deliver a single thing they promised.

Then I tore the engine down and rebuilt it to run from my phone. Not as a gimmick. Because a business you can run from your phone is a business that cannot hold you hostage to a desk.

2016The affiliate link that is still paying me

There is one piece of software I have recommended since 2016. I never ran an ad for it. I never did a launch. I just kept teaching it honestly, and it has quietly paid me for almost a decade.

Longevity beats virality. Every single time.

Now55, and deliberately making it smaller

After motherhood, divorce, loss, and starting over more than once, I know exactly what matters to me: peace, purpose, and staying in control of my own time.

So after years of adding more, I am doing the opposite. I am stripping the business down to what actually works, so it keeps earning without running me into the ground. I want systems that run while I ride my e-bike or sit in silence with my cats.

I used to measure success by how much I could add. Now I measure it by how much I can remove.

What people say

Straight from the comments

Real, unedited, and still public on YouTube.

You just stumbled on my algorithm, and I was fixated on every word. The transparency, the self-awareness, the honesty and realness, the humility and vulnerability. All in one human is soooo rare nowadays.

BBeatrice SalakoYouTube comment

You have posted dozens of videos and I watched a great deal of them. But this is hands-down the BEST video you have yet to post. Thank you.

FFrankie CooperYouTube comment

They say do not talk about yourself, nobody cares. Wrong. I stayed for your entire video and it was valuable to me. I feel inspired. I am still working a 9 to 5 while I build. It is tough but content like yours keeps me going.

CChaos and FlowYouTube comment

Authenticity kept me watching through the whole video. I am several steps behind you, but it is roughly the same path. I appreciate you lighting the way.

VVarsityWitchYouTube comment

So happy to come across this video. I would like to start my YouTube channel and I am always pulling back. I am over 50 and always thinking about who is going to watch my videos. Thank you Lori for encouraging over 50s.

SSylvia MbekwaYouTube comment

It is obvious why you have a knack for marketing. You know how to speak, you are authentic, and you are good at telling a story.

MMimi BeeYouTube comment

This is what I want. To work alone and be free. Very inspiring. Thank you.

MMissy MarYouTube comment

I support your work because I like your delivery style on how you achieved the tools & processes to create your online businesses. I have been following & listening to you for a few months. You’re funny, with easy learning. It’s like watching a friend. Like you, but a…

LLisa GianakakisSubscriber
In my words

What I believe about this work

If a system drains me, I cut it. If it scales with less effort, I teach it.

I am not selling a dream. I am handing people the blueprint, and I open my books so they can see the real numbers.

Longevity beats virality. I would rather build something useful than chase a moment.

Your move

Start free. Build it at your own pace.

The letters cost nothing and they are where I put the thinking before it becomes anything else. If you want the whole system and me in the room every week, that is the Academy.

Some links on this page are affiliate links. If you buy through them I may earn a commission at no extra cost to you.

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